
Crop & Straighten
AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.
Stop wasting time on manual pool edits. Imagen's AI corrects cloudy water for real estate photographers, so your listings look vibrant and inviting.
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Rated 5 out of 5
“The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”
Michael AntonyMichael Antony Photography, USARated 5 out of 5
“My survival is due to Imagen… I would MARVEL at how little I had to adjust.”
Charmi Patel PeñaWedding Photographer, USARated 5 out of 5
“It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”
Sam HurdSam Hurd Photography, USARated 5 out of 5
“Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”
Sarah EdmundsPortrait & Wedding Photographer, ItalyRated 5 out of 5
“It’s a must for me after my culling process. Love Imagen since day one.”
Fer JuaristiFer Juaristi Photography, MexicoRated 5 out of 5
“Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”
Daniel AlonsoPeople TrueLove Tellers, SpainStop spending countless hours on repetitive editing tasks.
Focus on what matters most: your creativity and your clients.
Cut your post-production time dramatically with AI-powered automation.
Apply consistent edits across hundreds of photos in seconds, not hours.
Let AI identify and remove blurry shots, duplicates, and closed eyes automatically.
Edit entire events shoots or portrait sessions while you focus on your next creative work.
Next-morning delivery
Upload your brackets after a shoot and get them back by morning. We handle the HDR merge, correct lens distortion, and provide an automatic blue water fix for pools. You wake up to a finished gallery.
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Brand consistency
Your Personal AI Profile learns your unique style. Now every photo from every photographer on your team gets the same look. From your color grading to the perfect blue water fix for pools, it's.
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AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.

Automatically combine 3–9 bracketed exposures into one perfectly balanced photo using an AI HDR photo merge tool that handles indoor and outdoor lighting in one shot.

Smooth Skin finds every face, masks the skin and softens it automatically, so every portrait looks polished and natural without manual retouching.

Object Removal automatically detects and removes exit signs, fire alarms, fire extinguishers, and fire stickers from your photos — across your entire gallery, in the cloud, without Photoshop.

Edit thousands of photos in your style automatically. Imagen's AI learns your editing preferences and applies them consistently across entire projects, so you deliver faster without losing your creative touch.

Whiten Teeth detects and brightens teeth in each photo automatically, so every smile looks its best without manual retouching.

Automatically fix distorted lines and tilted horizons using an AI image perspective correction tool that analyzes each photo, with full control to review and adjust every result.

Automatically crop hundreds of portrait photos to a consistent frame using an AI portrait crop tool that detects each subject and places them perfectly — so every face lands exactly where it should.

Automatically crop headshots with an AI headshot photo cropper that detects every subject and frames each shot consistently, with full control to review and adjust every result.

Mask the background in every photo automatically and adjust its exposure, color and texture on their own, so your subject stands out. Review and refine every result in Lightroom Classic.

Remove grain from high-ISO and low-light RAW photos automatically. Imagen sets the strength for each photo, keeps the detail and your editing style, and sends the results to Lightroom Classic.

Automatically extract subjects from any photo using an AI-powered background remover that keeps edges clean, detail sharp, and every result ready to review.

Balance bright windows with indoor subjects using an AI-powered tool that detects overexposed areas and pulls back highlights, with full control to review and adjust every result.

Export final JPEGs straight from Imagen to Pic-Time galleries or your local folder. Complete your entire workflow from camera to client, without switching apps.

Imagen's AI culling groups similar shots and keeps only the best. Duplicate Removal happens automatically, so you review fewer photos and deliver faster.

Imagen's AI analyzes every face in your photos and detects closed eyes automatically. Blink Detection flags the issue so you keep the shots where everyone looks their best.

Imagen's AI Subject Mask finds the main subject in every photo and adjusts it on its own, so it stands out. No manual brushwork, no repetitive masking: consistent results across your whole project, ready in Lightroom Classic.

Automatically detect the sharpest photos in every set using an AI-powered Sharpness Check that analyzes focus accuracy — so you cull faster and choose with confidence.

Automatically back up your original RAW files to secure cloud storage as you work — so your client photos are always protected, without any extra steps.

Store full-resolution photos at up to 75% smaller file size — so your photo storage goes 4x further, uploads faster, and your work stays protected without the cost of raw file bloat.

The Imagen API lets developers connect Imagen's AI editing engine directly to any app, platform, or workflow — so your photos get edited automatically, at any scale, without the desktop app.

Stray Hair detects flyaways in each portrait and removes them automatically, so every photo looks polished without hours of manual retouching.

Face Retouch detects and corrects common skin imperfections in each portrait. Blemishes, under-eye shadows, uneven texture; so every photo looks polished without tedious manual work.
Get started with 1,000 free edits. Edit your projects faster without sacrificing quality.
Pay only for what you need
Starting at
US$0.05 / photo
US$7/monthly base fee
Any unused balance rolls over to next month as editing credit
One simple price for unlimited use
Billed annuallyBilled monthly
US$129US$165 / month
Save US$432/year
* Looking for Imagen for Real Estate? The web app for real estate is priced separately. See real estate pricing
* Not sure which plan? Start with Pay-as-you-go and switch later.
Speed, consistency, and scale for high-volume businesses and studios
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A fallback AI Profile is a secondary editing profile that you can apply when your primary Personal AI Profile isn't the perfect fit for a specific scene, like a tricky twilight exterior or a room with mixed lighting. It gives you an alternative, pre-defined editing style to maintain consistency across a challenging property shoot. For real estate photographers, this is key for sending back a cohesive final gallery. Instead of manually correcting outliers that don't match your main style, the fallback provides a one-click solution. This ensures every image in the listing, from the bright kitchen to the moody owner's suite, has a professional and consistent look, strengthening the overall quality of the property presentation. It's your safety net for achieving perfect gallery consistency.
You have complete control over when to use your fallback profile. After you upload a catalog, Imagen edits the images with your primary Personal AI Profile first. When you review the edits in Lightroom Classic, you can easily identify any photos that might benefit from a different touch. For those specific images, you simply select them and re-upload them to Imagen, this time choosing your designated fallback profile. This is perfect for taking care of a handful of shots, like those needing a special touch for pool water, without altering the look of the entire property shoot. This targeted approach keeps maximum control and perfect consistency for the final listing gallery, allowing you to make precise adjustments only where needed for the best possible real estate presentation.
A fallback profile is functionally the same as a second Personal AI Profile, but its strategic purpose is different. You create it to handle specific exceptions to your main style, keeping gallery consistency for a single property. For example, your main profile might be trained for bright, natural interiors, while you create a fallback specifically for dramatic twilight exteriors or fixing discolored pool water. The benefit is workflow organization. By designating one as your primary and another as your "fallback," you create a clear system for your team. This avoids confusion and ensures everyone knows which profile to use for the bulk of a real estate listing and which one to apply for those specific, tricky shots. It's a system designed for speed and repeatable quality.
Yes, absolutely. That’s a perfect use for a fallback profile. You can train a Personal AI Profile on a very narrow set of images to solve one specific problem consistently. For example, you could gather 500 of your best-edited pool photos where you've perfectly corrected the water to a vibrant blue and use them to create a "Blue Water Fix for Pools" profile. Then, when shooting a new property with a pool, you can edit the main real estate gallery with your primary profile and then apply this specialized fallback profile only to the pool shots. This ensures that every listing you deliver has that signature, high-quality look for key property features, boosting the appeal of the final gallery without compromising your main editing style.
A fallback profile is a powerful tool for scaling your team while maintaining brand consistency. You can establish a primary AI Profile as your company's core style for every real estate listing. Then, you can create a shared fallback profile for common challenges your team faces, like correcting color casts from artificial lighting or handling high-contrast exteriors. This provides a clear, two-step editing system for everyone. Your team knows to use Profile A for 95% of the gallery and Profile B for specific, pre-defined situations. This removes subjective editing decisions and guarantees that a property shot by two different photographers will have the same polished, consistent look, protecting your brand's reputation for quality and reliability.
You should create a fallback profile when you find yourself repeatedly making the same type of major correction to a subset of photos after your primary AI Profile has been applied. If your main profile is perfect for interiors but always struggles with your dramatic twilight style, that's a clear signal. Similarly, if you have a specific "look" for amenities like pools or clubhouses that differs from the rest of the property, a fallback profile is the answer. It's designed for any predictable variation in your real estate photography that requires a distinct editing touch. This approach preserves the integrity of your main profile while giving you a fast, consistent solution for those special shots that complete a high-end listing gallery.
No, you don't need a separate catalog, which keeps your workflow simple. Your process is to first edit the entire real estate gallery with your primary Personal AI Profile. After reviewing the results in Lightroom Classic, you can select just the images that need the fallback style. You then send only that selection back through Imagen, choosing your fallback profile for the second pass. The edits are applied to the same images in your original catalog. This method is efficient and keeps the entire property shoot organized in one place. It allows you to make targeted adjustments, keeping consistency across the final listing gallery without creating confusing duplicate catalogs or files.
Yes, your fallback profile works smoothly with RAW files from any supported camera, just like your primary Personal AI Profile. The AI is trained on your editing decisions, not on a specific camera or lens. This is crucial for real estate teams where photographers might use different gear. As long as you train the profile with a diverse set of your own edited RAW files, it will learn your stylistic intent. This means you can apply the fallback profile to a gallery containing images from a Canon, Sony, and Nikon, and it will produce a consistent look across all of them. This keeps every image from the property shoot, regardless of the camera used, contributes to a cohesive final listing.
No, it adds very little time and saves you time in the long run. The initial edit of the entire real estate gallery with your primary profile is incredibly fast. The only additional step is a quick review to identify any images that need the fallback style, which you would be doing anyway. Sending a small selection of images for a second pass with the fallback profile takes just a few minutes. This is meaningfully faster than manually editing those outliers in Lightroom or Photoshop to match the rest of the gallery. By automating these specific corrections, you maintain perfect consistency, speed up your total turnaround time for the listing, and can move on to the next property shoot sooner.
It depends on your goal. A fallback profile is better if you want to maintain 100% of your own unique, branded style for a specific scenario. Since you train it yourself, it's your aesthetic, just adapted for a different lighting condition. Talent AI Profiles are a fantastic option if you want to apply a completely different, professionally developed style that you admire. For example, you could use your Personal AI Profile for a whole property and then apply a Talent AI Profile known for dramatic exteriors to just the twilight shots. The key difference is control and branding. A fallback keeps the final listing gallery completely "you," keeping total stylistic consistency with your portfolio.






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