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Early bird30% off – US$0.22/photo. Limited time.Start now
Trustpilot TrustScore 4.8, 1K+ reviews

AI Subject Masking

Our AI finds and masks every window, wall, and sky for you. Real estate photographers get precise local adjustments without the tedious brushing.

Compatible with:

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  • DPReview
  • Shotkit
  • Expert Photography
  • Fstoppers
  • PetaPixel

Every edit your listings need, handled automatically

  • Color Enhancement

    Ensure every listing looks inviting and true to life, with consistent color across every photographer on your team.

  • HDR merge

    Create balanced interiors from multiple exposures. Our HDR blending merges

  • Perspective correction

    Fix tilted walls and converging verticals automatically. Your interiors look architecturally accurate.

  • Sky Replacement

    Replace overcast skies with bright blue alternatives using AI sky replacement. Turn dull exteriors into listing photos that pop — every exterior shot, in any we

  • Straighten

    Fix tilted walls and perspective distortion instantly. Ensure every house looks architecturally accurate with precise perspective correction tools.

  • Windows Pull

    Recover blown-out window details instantly, so your interior shots get ideal indoor and outdoor clarity

Reviews from those who know best.

  • Rated 5 out of 5

    “The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”

    Michael AntonyMichael Antony Photography, USA
  • Rated 5 out of 5

    “My survival is due to Imagen… I would MARVEL at how little I had to adjust.”

    Charmi Patel PeñaWedding Photographer, USA
  • Rated 5 out of 5

    “It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”

    Sam HurdSam Hurd Photography, USA
  • Rated 5 out of 5

    “Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”

    Sarah EdmundsPortrait & Wedding Photographer, Italy
  • Rated 5 out of 5

    “It’s a must for me after my culling process. Love Imagen since day one.”

    Fer JuaristiFer Juaristi Photography, Mexico
  • Rated 5 out of 5

    “Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”

    Daniel AlonsoPeople TrueLove Tellers, Spain

Imagen cuts editing time by up to 96%

Stop spending countless hours on repetitive editing tasks.
Focus on what matters most: your creativity and your clients.

  • 96% Faster editing

    Cut your post-production time dramatically with AI-powered automation.

  • Instant color correction

    Apply consistent edits across hundreds of photos in seconds, not hours.

  • Automated culling

    Let AI identify and remove blurry shots, duplicates, and closed eyes automatically.

  • Batch processing

    Edit entire events shoots or portrait sessions while you focus on your next creative work.

Next-morning delivery

Finish edits before your coffee

Stop masking windows by hand. Our AI Subject Masking finds every subject for you, applying precise adjustments in minutes. You'll deliver complete, stunning galleries to agents by 9 AM.

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Brand consistency

Every photographer, one look

As your team grows, keeping a consistent look is tough. AI Subject Masking applies your exact adjustments to every photo, no matter who shot it. Every listing reflects your signature brand style.

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Imagen’s AI Editing and Retouching Tools

  • Crop & Straighten

    AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.

  • HDR Merge

    Automatically combine 3–9 bracketed exposures into one perfectly balanced photo using an AI HDR photo merge tool that handles indoor and outdoor lighting in one shot.

  • Smooth Skin

    Smooth Skin finds every face, masks the skin and softens it automatically, so every portrait looks polished and natural without manual retouching.

  • Object removal

    Object Removal automatically detects and removes exit signs, fire alarms, fire extinguishers, and fire stickers from your photos — across your entire gallery, in the cloud, without Photoshop.

  • Batch Editing

    Edit thousands of photos in your style automatically. Imagen's AI learns your editing preferences and applies them consistently across entire projects, so you deliver faster without losing your creative touch.

  • Whiten Teeth

    Whiten Teeth detects and brightens teeth in each photo automatically, so every smile looks its best without manual retouching.

  • Perspective Correction

    Automatically fix distorted lines and tilted horizons using an AI image perspective correction tool that analyzes each photo, with full control to review and adjust every result.

  • Portrait Crop

    Automatically crop hundreds of portrait photos to a consistent frame using an AI portrait crop tool that detects each subject and places them perfectly — so every face lands exactly where it should.

  • Headshot Crop

    Automatically crop headshots with an AI headshot photo cropper that detects every subject and frames each shot consistently, with full control to review and adjust every result.

  • Background Mask

    Mask the background in every photo automatically and adjust its exposure, color and texture on their own, so your subject stands out. Review and refine every result in Lightroom Classic.

  • Denoise

    Remove grain from high-ISO and low-light RAW photos automatically. Imagen sets the strength for each photo, keeps the detail and your editing style, and sends the results to Lightroom Classic.

  • Background Extraction

    Automatically extract subjects from any photo using an AI-powered background remover that keeps edges clean, detail sharp, and every result ready to review.

  • Window Pull

    Balance bright windows with indoor subjects using an AI-powered tool that detects overexposed areas and pulls back highlights, with full control to review and adjust every result.

  • Export to a Gallery

    Export final JPEGs straight from Imagen to Pic-Time galleries or your local folder. Complete your entire workflow from camera to client, without switching apps.

  • Remove Duplicate Photos

    Imagen's AI culling groups similar shots and keeps only the best. Duplicate Removal happens automatically, so you review fewer photos and deliver faster.

  • Eye Blink Detection

    Imagen's AI analyzes every face in your photos and detects closed eyes automatically. Blink Detection flags the issue so you keep the shots where everyone looks their best.

  • Subject Masking

    Imagen's AI Subject Mask finds the main subject in every photo and adjusts it on its own, so it stands out. No manual brushwork, no repetitive masking: consistent results across your whole project, ready in Lightroom Classic.

  • Sharpness Check

    Automatically detect the sharpest photos in every set using an AI-powered Sharpness Check that analyzes focus accuracy — so you cull faster and choose with confidence.

  • Backup Original RAW files

    Automatically back up your original RAW files to secure cloud storage as you work — so your client photos are always protected, without any extra steps.

  • High-Res Optimized Storage

    Store full-resolution photos at up to 75% smaller file size — so your photo storage goes 4x further, uploads faster, and your work stays protected without the cost of raw file bloat.

  • Imagen API

    The Imagen API lets developers connect Imagen's AI editing engine directly to any app, platform, or workflow — so your photos get edited automatically, at any scale, without the desktop app.

  • Stray Hair

    Stray Hair detects flyaways in each portrait and removes them automatically, so every photo looks polished without hours of manual retouching.

  • Face Retouch

    Face Retouch detects and corrects common skin imperfections in each portrait. Blemishes, under-eye shadows, uneven texture; so every photo looks polished without tedious manual work.

Early bird discount

Only pay for photos you edit

No contracts, cancel anytime. Save money with pricing built for real estate photographers.

  • 30% off first month

    Pay-as-you-go

    No commitment, pay for what you need.

    US$0.22/ photoWasUS$0.32

    First month 30% off, then US$0.32/photo. Applied at checkout. Cancel anytime.

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    What you get

    • Full AI editing suite for property imagesHDR merge, sky replacement, window pull, perspective correction
    • One-click AI fixesVirtual staging, digital twilight, green grass, black TV screens, and remove camera
    • 5 human revisions per listing
    • Up to 6K resolution output
    • RAW and JPEG support
    • Privacy blur for faces and license plates, property lines, branded watermark

    * Prices in USD. Billed at the end of each month for that month’s edited photos.

  • For Teams

    For teams processing 25,000+ photos/year

    Custom

    Volume pricing for real estate teams and high-output agencies.

    Schedule a call

    What you get

    Everything in the Pay-as-you-go plan plus:

    • Volume discounts
    • Dedicated account manager
    • Priority processing

    * Tailored to your workflow. Tell us your volume and we’ll build a quote.

Expert Support for Photographers 24/7

Ask us anything, connect with our customer success team.
We go beyond troubleshooting - we’re your partners in optimizing workflows and realizing your creative vision.

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No credit card required.

Faster editing time
96%
Saving on editing costs
90%
Typical turnaround
24h

Frequently asked questions

What is the fallback behavior for AI Subject Masking?

The fallback behavior is a built-in safety measure that ensures no incorrect masks are applied to your images. If our AI analyzes a photo for a specific subject, like a sky or window, and doesn't find one, it simply skips applying that specific mask. It's a 'do no harm' approach. This means you won't find a sky enhancement applied to a white ceiling in a bathroom shot. This is essential for maintaining the quality and accuracy of every image in a property gallery. By intelligently ignoring subjects that aren't there, the system preserves the integrity of your real estate photos and provides a foundation of consistency for the entire listing.

How does the fallback system maintain consistency across a full property gallery?

The fallback system is fundamental to achieving absolute consistency across an entire property gallery. When you edit a batch of images containing both interiors and exteriors, the AI makes smart decisions on each photo. It will apply a sky mask to the front exterior but will not apply it to the walk-in closet shot, because it recognizes no sky is present. This prevents random, incorrect adjustments that you'd have to find and fix later. This predictable behavior keeps that every image in the listing is treated correctly according to its content. This creates a cohesive and professional real estate gallery where every photo looks like it belongs, strengthening the overall quality of the listing.

What happens if I try to apply a sky mask to an interior photo with no windows?

If you apply a sky mask to an interior photo without a visible sky, the AI simply won't apply that specific mask to that image. This is the fallback system working exactly as intended. The AI analyzes the photo, determines the subject isn't present, and skips the adjustment for that mask while leaving the rest of your edits intact. This is essential for batch editing a full real estate listing. You don't have to separate your interior and exterior shots before editing. You can send the entire property shoot through at once, and our system ensures that only the relevant adjustments are made to each photo, keeping your final gallery clean and accurate.

Can I control or disable the fallback settings for specific masks?

Currently, the fallback behavior is an automatic, integral part of the AI's logic, designed to protect your images from incorrect edits. It isn't a setting you can toggle on or off. This is an intentional design choice to guarantee consistency and prevent accidental, strange-looking masks from being applied to a property photo. This automated safety check is a core part of how we ensure high-quality results for every listing you process. While you can't disable the fallback, you always retain full control to add, remove, or modify any masks manually in Lightroom Classic after you receive your edited images from Imagen. You are always the final creative director.

How does the fallback mechanism prevent errors and save me time during culling?

The fallback mechanism saves you significant time by preventing the need to hunt for and fix masking errors later. Instead of applying a bad mask that you have to find and remove, our AI intelligently skips it. This means you don't have to waste time reviewing every single mask in a large real estate gallery. You can trust that if a mask was applied, the subject was present and correctly identified. This builds confidence in your batch edits and lets you deliver a complete listing to your client much faster, knowing there are no bizarre adjustments on photos where a specific subject, like a window, wasn't found. It makes your workflow faster and more reliable.

How is Imagen's fallback different from a failed mask in other software?

Our fallback is a deliberate, predictable action, unlike a failed mask, which is often an error that produces an incorrect or messy result. A failed mask in other tools might select the wrong area, like mistaking a white ceiling for a sky, forcing you to manually correct the mistake. Imagen's fallback is completely different. It recognizes the subject isn't there and does nothing. This 'do no harm' approach is safer and far more efficient for a professional real estate workflow. It preserves the integrity of your property photos and keeps the final gallery for the listing meets your high quality standards without introducing new problems for you to solve.

Does the fallback action write any metadata to my RAW or XMP files?

No, the fallback action itself does not write any specific metadata to your files to indicate a fallback occurred. The process is clean and simple. If the subject is found, the mask data is written to the XMP sidecar file or your Lightroom catalog. If the subject isn't found, no mask data for that specific adjustment is written. The absence of the mask is the result. This keeps your files and catalog clean, avoiding unnecessary data. It ensures that when you open the images for a property listing, you only see the edits that were successfully and correctly applied, which is key for maintaining consistency and a simple, understandable workflow in your final gallery.

How does fallback work when I'm editing an entire real estate listing at once?

When editing an entire real estate listing, the fallback works on an image-by-image basis to ensure accuracy for every single shot. You can send a whole folder of mixed interior and exterior photos for editing. The AI will analyze each photo individually. For exterior shots, it will find and apply the sky mask. For interior shots of a bathroom or closet, it will recognize there is no sky and simply skip that specific mask, while still applying all other relevant edits. This intelligent, per-image decision making is what allows you to batch edit a complete property gallery with total confidence, knowing the final results will have perfect consistency.

Will I be notified when a fallback happens on an image in my gallery?

You won't receive a specific notification for each fallback, because it's a normal and expected part of the batch editing process. You can think of it as the AI making the correct, silent decision not to apply an irrelevant edit to a photo. The 'notification' is, in effect, the absence of an incorrect mask on your images. This design keeps your workflow clean and uncluttered. The goal is for you to trust that the edits on your final gallery are accurate. By not applying a window mask to a photo of the front yard, the system is working exactly as intended to maintain the quality of the property listing you're delivering.

Why is a predictable fallback system important for a real estate photography business?

A predictable fallback system is essential because it guarantees the consistency and reliability that are the foundation of a professional real estate photography business. When you're processing hundreds of photos for a listing, you can't afford to manually check every single AI mask for errors. Our fallback system means you can trust the batch process completely. It prevents incorrect adjustments, like brightening a white wall instead of a window, which would ruin a photo and require a manual fix. This reliability allows you to scale your operations, deliver a high-quality gallery faster, and maintain your brand's reputation for impeccable quality on every single property.

Tips and extra resources for your business

See what gallery-level consistency looks like at your volume

Start a free trial – no installation, no credit card needed. Or book a 20-minute demo and we’ll process a sample batch using your own photos.

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