How do you edit photos to create a cohesive and storytelling wedding album?

Hello fellow photographers! I'm in the process of creating a wedding album, and I want it to tell a beautiful and cohesive story. To achieve this, I'm curious about your go-to techniques for editing wedding photos. How do you ensure that the photos flow seamlessly and capture the emotions and moments of the day? Any advice or step-by-step approaches you can share would be immensely helpful as I embark on this creative project.