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Trustpilot TrustScore 4.8, 1K+ reviews

Photo Culling Software for Teams

Real estate photographers don't waste hours selecting shots. Use Imagen to keep your brand consistent and deliver client galleries by 9 AM.

Compatible with:

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  • DPReview
  • Shotkit
  • Expert Photography
  • Fstoppers
  • PetaPixel

Every edit your listings need, handled automatically

  • Culling Studio

    Sort through thousands of photos in minutes. Selects the best shots – cutting culling time by up to 75%.

  • HDR merge

    Create balanced interiors from multiple exposures. Our HDR blending merges

  • Perspective correction

    Fix tilted walls and converging verticals automatically. Your interiors look architecturally accurate.

  • Straighten

    Fix tilted walls and perspective distortion instantly. Ensure every house looks architecturally accurate with precise perspective correction tools.

Reviews from those who know best.

  • Rated 5 out of 5

    “The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”

    Michael AntonyMichael Antony Photography, USA
  • Rated 5 out of 5

    “My survival is due to Imagen… I would MARVEL at how little I had to adjust.”

    Charmi Patel PeñaWedding Photographer, USA
  • Rated 5 out of 5

    “It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”

    Sam HurdSam Hurd Photography, USA
  • Rated 5 out of 5

    “Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”

    Sarah EdmundsPortrait & Wedding Photographer, Italy
  • Rated 5 out of 5

    “It’s a must for me after my culling process. Love Imagen since day one.”

    Fer JuaristiFer Juaristi Photography, Mexico
  • Rated 5 out of 5

    “Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”

    Daniel AlonsoPeople TrueLove Tellers, Spain

Imagen cuts editing time by up to 96%

Stop spending countless hours on repetitive editing tasks.
Focus on what matters most: your creativity and your clients.

  • 96% Faster editing

    Cut your post-production time dramatically with AI-powered automation.

  • Instant color correction

    Apply consistent edits across hundreds of photos in seconds, not hours.

  • Automated culling

    Let AI identify and remove blurry shots, duplicates, and closed eyes automatically.

  • Batch processing

    Edit entire events shoots or portrait sessions while you focus on your next creative work.

Next-morning delivery

Deliver galleries by 9 AM

You don't have to edit all night. Our photo culling software sorts your HDR brackets in minutes. You get your evenings back and send finished property listings to agents by 9 AM the next morning.

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Consistent brand style

Match your style on every shoot

It's hard to grow your team when styles clash. Imagen learns your unique look with a Personal AI Profile. We apply your exact edits across every interior and exterior photo so you don't compromise.

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Imagen’s AI Editing and Retouching Tools

  • Crop & Straighten

    AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.

  • HDR Merge

    Automatically combine 3–9 bracketed exposures into one perfectly balanced photo using an AI HDR photo merge tool that handles indoor and outdoor lighting in one shot.

  • Smooth Skin

    Smooth Skin finds every face, masks the skin and softens it automatically, so every portrait looks polished and natural without manual retouching.

  • Object removal

    Object Removal automatically detects and removes exit signs, fire alarms, fire extinguishers, and fire stickers from your photos — across your entire gallery, in the cloud, without Photoshop.

  • Batch Editing

    Edit thousands of photos in your style automatically. Imagen's AI learns your editing preferences and applies them consistently across entire projects, so you deliver faster without losing your creative touch.

  • Whiten Teeth

    Whiten Teeth detects and brightens teeth in each photo automatically, so every smile looks its best without manual retouching.

  • Perspective Correction

    Automatically fix distorted lines and tilted horizons using an AI image perspective correction tool that analyzes each photo, with full control to review and adjust every result.

  • Portrait Crop

    Automatically crop hundreds of portrait photos to a consistent frame using an AI portrait crop tool that detects each subject and places them perfectly — so every face lands exactly where it should.

  • Headshot Crop

    Automatically crop headshots with an AI headshot photo cropper that detects every subject and frames each shot consistently, with full control to review and adjust every result.

  • Background Mask

    Mask the background in every photo automatically and adjust its exposure, color and texture on their own, so your subject stands out. Review and refine every result in Lightroom Classic.

  • Denoise

    Remove grain from high-ISO and low-light RAW photos automatically. Imagen sets the strength for each photo, keeps the detail and your editing style, and sends the results to Lightroom Classic.

  • Background Extraction

    Automatically extract subjects from any photo using an AI-powered background remover that keeps edges clean, detail sharp, and every result ready to review.

  • Window Pull

    Balance bright windows with indoor subjects using an AI-powered tool that detects overexposed areas and pulls back highlights, with full control to review and adjust every result.

  • Export to a Gallery

    Export final JPEGs straight from Imagen to Pic-Time galleries or your local folder. Complete your entire workflow from camera to client, without switching apps.

  • Remove Duplicate Photos

    Imagen's AI culling groups similar shots and keeps only the best. Duplicate Removal happens automatically, so you review fewer photos and deliver faster.

  • Eye Blink Detection

    Imagen's AI analyzes every face in your photos and detects closed eyes automatically. Blink Detection flags the issue so you keep the shots where everyone looks their best.

  • Subject Masking

    Imagen's AI Subject Mask finds the main subject in every photo and adjusts it on its own, so it stands out. No manual brushwork, no repetitive masking: consistent results across your whole project, ready in Lightroom Classic.

  • Sharpness Check

    Automatically detect the sharpest photos in every set using an AI-powered Sharpness Check that analyzes focus accuracy — so you cull faster and choose with confidence.

  • Backup Original RAW files

    Automatically back up your original RAW files to secure cloud storage as you work — so your client photos are always protected, without any extra steps.

  • High-Res Optimized Storage

    Store full-resolution photos at up to 75% smaller file size — so your photo storage goes 4x further, uploads faster, and your work stays protected without the cost of raw file bloat.

  • Imagen API

    The Imagen API lets developers connect Imagen's AI editing engine directly to any app, platform, or workflow — so your photos get edited automatically, at any scale, without the desktop app.

  • Stray Hair

    Stray Hair detects flyaways in each portrait and removes them automatically, so every photo looks polished without hours of manual retouching.

  • Face Retouch

    Face Retouch detects and corrects common skin imperfections in each portrait. Blemishes, under-eye shadows, uneven texture; so every photo looks polished without tedious manual work.

Scalable plans to enhance your workflow

Get started with 1,000 free edits. Edit your projects faster without sacrificing quality.

  • Pay-as-you-go

    Pay only for what you need

    Starting at

    US$0.05 / photo

    US$7/monthly base fee

    Any unused balance rolls over to next month as editing credit

    Start for free
    • Monthly charge based on use
    • Cancel anytime
    • Composition, masking, and more with AI tools. Charge per photo.AI tools are smart editing features that automate adjustments like crop, straighten, and skin smoothing.
  • Limitless

    One simple price for unlimited use

    Billed annuallyBilled monthly

    US$129US$165 / month

    Save US$432/year

    Start for free
    • For photographers who shoot their own work
    • All editing, retouching, and AI tools included
    • AI culling included

* Looking for Imagen for Real Estate? The web app for real estate is priced separately. See real estate pricing

* Not sure which plan? Start with Pay-as-you-go and switch later.

Expert Support for Photographers 24/7

Ask us anything, connect with our customer success team.
We go beyond troubleshooting - we’re your partners in optimizing workflows and realizing your creative vision.

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No credit card required.

Faster editing time
96%
Saving on editing costs
90%
Typical turnaround
24h

Frequently asked questions

What does a typical real estate photography workflow look like with Imagen?

You start by uploading your raw property photos directly into our desktop app to kick off the automation process. As a complete photo culling software, we analyze your entire shoot and group similar shots, pick the best angles, and flag out-of-focus or poorly lit images. This step happens incredibly fast. Once you review the selections, the pipeline moves straight into processing. Our system handles the heavy lifting of applying your Personal AI Profile or a pre-built AI Profile to every selected image. You get your processed catalog back in minutes instead of hours. From there, you simply review the final gallery, make any minor tweaks in Lightroom, and export for your listing agent. You stay in complete control of the final look while our system handles the tedious repetition. By combining your selection and processing steps into one fluid workflow, you cut your desk time by 96% and deliver properties to market faster than ever before.

How is this different from manually picking and processing my real estate photos in Lightroom?

Doing everything by hand forces you into a slow, multi-step process that eats up your evening. You click through hundreds of bracketed exposures, manually rate the keepers, and then edit each room one by one. Our platform turns that entire routine into a single automated background task. Instead of staring at a grid of similar living room shots to find the sharpest one, our automation identifies the best frames for you instantly. You just confirm the choices and let the system apply your exact editing style across the entire property. The cloud processes everything in minutes while you pack your gear for the next property. You eliminate the repetitive clicking and zooming that causes eye strain and fatigue. You still make the final creative decisions, but you skip the tedious manual labor. This gives you back 3 to 4 hours per property, letting you shoot more houses or actually take a day off.

Does this photo culling software work with my bracketed raw files for HDR merging?

Yes, our system smoothly handles your bracketed raw files and merges them perfectly. Real estate photography requires multiple exposures to capture bright windows and dark interiors, which usually creates a massive bottleneck at your desk. You upload your raw brackets directly into Imagen, and we automatically group the exposures for you. From there, our HDR Merge feature blends them into high-dynamic-range files before applying your chosen AI Profile. You do not have to manually stack, align, and blend exposures in Lightroom or Photoshop anymore. This keeps your entire workflow inside one application. The cloud processes these massive files rapidly, returning a fully blended and color-corrected catalog ready for your final review. You get perfectly balanced interior shots with crisp window pulls in a fraction of the time. By keeping the merge and processing steps together in one pipeline, you deliver finished listings to your agents the same day you shoot them.

How does automating my post-production affect my turnaround time for listing agents?

You deliver finished galleries to your listing agents in hours instead of days. Real estate moves fast, and agents demand quick turnarounds to get properties on the multiple listing service immediately. When you rely on manual culling methods and hand-processing, a large luxury home takes up your entire next day. By moving your workload into an automated pipeline, you process a 50-image property in under 10 minutes. You upload the raw files right after the shoot, let the system pick the keepers, and apply your editing style while you drive home. By the time you sit at your desk, the gallery is ready for a quick final review. You impress your clients with same-day delivery without sacrificing your own sleep or family time. This speed makes you the most reliable photographer in your market, helping you book more listings and grow your business without hiring expensive retouchers.

Will I lose creative control if I use an automated system for my properties?

You retain 100% control over every final image you deliver to your agents. We designed our platform to act as your highly skilled assistant, not your replacement. The automation handles the tedious parts of your job, like finding the sharpest frame from a burst or applying your baseline color correction. Once the cloud returns your processed catalog, you open it directly in Lightroom to review the results. You can tweak the exposure on a dark basement shot, adjust the white balance for mixed lighting, or crop a bathroom photo exactly how you want it. The system learns from these final tweaks if you use a Personal AI Profile, making your future results even more accurate. You stay in the driver's seat for all creative decisions while our culling system clears the repetitive tasks out of your way. Your workflow becomes faster, but your signature style remains entirely your own.

Do I need a fast internet connection to process my real estate catalogs?

You need a standard broadband connection to upload your raw images, but the heavy processing does not rely on your local network or computer hardware. When you use our culling application, you upload smart previews or raw files to our secure servers. The cloud performs all the intensive computing, meaning your laptop fans will not spin up and your computer will not slow down. You can watch Netflix, answer client emails, or edit a video tour while your photos process in the background. Once the system finishes the editing and selection tasks, you download a tiny metadata file that syncs instantly with your local Lightroom catalog. Even if your internet drops momentarily during the upload, the desktop app pauses and resumes automatically. This pipeline frees you from needing a 4,000-dollar top-tier computer just to process high-resolution property photos efficiently.

Can I process several property shoots at the same time?

Yes, you can queue up multiple properties and process them simultaneously to maximize your efficiency. When you shoot 3 or 4 houses in a single day, dealing with them one by one creates a massive bottleneck. Our platform allows you to load multiple Lightroom catalogs into the desktop app at once. You select the specific AI Profile for each property, hit start, and let the automation run through all of them. The system acts as a high-volume culling assistant, sorting the keepers and applying your color grades across thousands of images while you step away from your desk. You return to find every property completely processed and ready for your final review. This batch processing capability transforms a chaotic evening of work into a calm, organized workflow. You spend less time managing files and more time focusing on growing your real estate media business.

Why is an end-to-end system better than using separate programs for selecting and processing?

Jumping between different applications breaks your focus and wastes valuable time exporting and importing files. When you use standalone culling software, you have to export those selections, import them into Lightroom, and then start your processing routine. We eliminate this friction by putting everything into one continuous pipeline. You upload your raw files once. The system identifies the best shots, groups your HDR brackets, and applies your color style in a single smooth motion. You do not have to babysit the computer or move files between folders. The servers do all the work in the background, returning a fully prepped catalog ready for your final polish. By unifying these steps, you reduce the chance of missing files or messing up your folder structures. You get a clean, predictable workflow that saves you hours of frustrating administrative work every single week.

How does this platform handle consistency across a team of real estate photographers?

Maintaining a unified look across multiple shooters is incredibly easy when you centralize your post-production. If you run a real estate media agency, you know the struggle of getting 5 different photographers to deliver the same style. Our system solves this by letting you share your custom Personal AI Profile across your entire team. When your shooters upload their daily jobs, the automation applies your exact, branded look to every single property. You can even use the platform as your primary photo culling software to ensure your team sends back the same number of images per square foot. The cloud processes everyone's files to the exact same standard, eliminating the wild variations in brightness and color temperature. You get a standardized pipeline that guarantees your listing agents receive a consistent, high-quality product every time, no matter who actually shot the house.

What happens if I make manual adjustments to the images after the system processes them?

Your manual adjustments actually make the system smarter and more accurate for your future properties. We know that real estate photography involves tricky mixed lighting and complex window pulls that occasionally need a human touch. After our culling tool and processing engine return your catalog, you will likely make a few minor tweaks in Lightroom. When you finalize those galleries, you simply send the final edits back to your Personal AI Profile. The system analyzes those exact adjustments and updates your profile to match your current preferences. This continuous feedback loop means your automation gets better and more precise with every house you shoot. You spend less time correcting white balance on yellow kitchen cabinets because the system learns exactly how you like them. Your workflow constantly improves, saving you even more time and effort during your busiest shooting seasons.

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