JPG to AVIF Converter
Faster pages keep visitors looking at your work. The JPG to AVIF Converter turns JPEG photos into AVIF, a modern format that delivers high image quality at much smaller sizes, ideal for portfolio sites and client galleries. Add a batch of JPGs, set the quality, and convert them in your browser without installing anything.
Are you a photographer?
Our free tools are built for working photographers — to prep, convert and deliver images without leaving the browser. They’re reserved for photographers, so tell us first.
Unlock every free tool
Sign up or log in to Imagen — it’s free and takes a minute. You only do it once, and every tool on this site opens for you.
These tools are for photographers
We built them for working photographers, so they’re not open to other visitors. Thanks for stopping by.
Loading the tool…
Imagen cuts editing time by up to 96%
Stop spending countless hours on repetitive editing tasks.
Focus on what matters most: your creativity and your clients.
96% Faster editing
Cut your post-production time dramatically with AI-powered automation.
Instant color correction
Apply consistent edits across hundreds of photos in seconds, not hours.
Automated culling
Let AI identify and remove blurry shots, duplicates, and closed eyes automatically.
Batch processing
Edit entire events shoots or portrait sessions while you focus on your next creative work.
Expert Support for Photographers 24/7
Ask us anything, connect with our customer success team.
We go beyond troubleshooting - we’re your partners in optimizing workflows and realizing your creative vision.
No credit card required.
- Faster editing time
- 96%
- Saving on editing costs
- 90%
- Typical turnaround
- 24h
Reviews from those who know best.
Rated 5 out of 5
“The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”
Michael AntonyMichael Antony Photography, USARated 5 out of 5
“My survival is due to Imagen… I would MARVEL at how little I had to adjust.”
Charmi Patel PeñaWedding Photographer, USA
Rated 5 out of 5
“It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”
Sam HurdSam Hurd Photography, USARated 5 out of 5
“Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”
Sarah EdmundsPortrait & Wedding Photographer, Italy
Rated 5 out of 5
“It’s a must for me after my culling process. Love Imagen since day one.”
Fer JuaristiFer Juaristi Photography, MexicoRated 5 out of 5
“Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”
Daniel AlonsoPeople TrueLove Tellers, Spain
Frequently asked questions
What is AVIF, and why convert JPGs to it?
AVIF is an image format based on the AV1 video codec. At similar visual quality, AVIF files are often much smaller than JPGs, and the format supports wide color and HDR. Current versions of the major browsers display AVIF, so converting portfolio and blog images can noticeably speed up page loads for your visitors.
How do I convert JPG to AVIF?
Click the drop area or drag JPG files onto it. The AVIF Quality slider and your file list appear, showing each file's original size. Set the quality, then click Convert to AVIF. Each file switches to Processing and then Converted as its .avif file downloads. Add more files at any time, or click Clear All to start over.
What AVIF quality setting should I choose?
The slider runs from 1 to 100 percent, from Smaller File (Lower Quality) to Larger File (Higher Quality), with a default of 80. Around 70 to 80 suits most web galleries. Use higher values for hero images and portfolio highlights, and lower values for thumbnails. Check skin tones, skies and fine textures at full size after converting.
Does the converter work in every browser?
Yes. Some browsers can write AVIF themselves and the tool uses that when it is available. Where a browser cannot, the tool loads its own AVIF encoder the first time you convert, so the first file may take a few extra seconds while it loads. Either way the result is a real AVIF file. If a file shows AVIF Encoding Failed or Invalid Image, check that it opens normally as a JPG and try again.
Should I deliver photos to clients in AVIF?
For client downloads and print orders, JPG is still the safer choice, since some apps, print labs and older devices cannot open AVIF. AVIF shines on your own website, where you control how images are served. A common approach is to keep full-quality JPGs for delivery and use AVIF versions for portfolio pages and blog posts.
Is the JPG to AVIF converter free and private?
Yes. It is free, adds no watermark and needs no software. Your photos are converted in your browser on your own device and never leave it. Before first use you confirm you are a photographer and create or log into a free Imagen account; that single step unlocks this and every other tool.
