
Crop & Straighten
AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.
Stop wasting hours blending flash exposures. Imagen gives real estate photographers a custom AI editor that sends back your unique look on every.
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Rated 5 out of 5
“The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”
Michael AntonyMichael Antony Photography, USARated 5 out of 5
“My survival is due to Imagen… I would MARVEL at how little I had to adjust.”
Charmi Patel PeñaWedding Photographer, USARated 5 out of 5
“It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”
Sam HurdSam Hurd Photography, USARated 5 out of 5
“Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”
Sarah EdmundsPortrait & Wedding Photographer, ItalyRated 5 out of 5
“It’s a must for me after my culling process. Love Imagen since day one.”
Fer JuaristiFer Juaristi Photography, MexicoRated 5 out of 5
“Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”
Daniel AlonsoPeople TrueLove Tellers, SpainStop spending countless hours on repetitive editing tasks.
Focus on what matters most: your creativity and your clients.
Cut your post-production time dramatically with AI-powered automation.
Apply consistent edits across hundreds of photos in seconds, not hours.
Let AI identify and remove blurry shots, duplicates, and closed eyes automatically.
Edit entire events shoots or portrait sessions while you focus on your next creative work.
Galleries by 9 AM
You shoot all day. Let Imagen edit all night. Our AI editor takes care of your HDR brackets and flash composites, sending back a full gallery to your inbox by the time you wake up.
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Your style, every time
Growing your business means more photographers. Imagen ensures every photo they take matches your unique editing style. Your clients get the consistent, high-quality look they expect from your brand.
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AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.

Automatically combine 3–9 bracketed exposures into one perfectly balanced photo using an AI HDR photo merge tool that handles indoor and outdoor lighting in one shot.

Smooth Skin finds every face, masks the skin and softens it automatically, so every portrait looks polished and natural without manual retouching.

Object Removal automatically detects and removes exit signs, fire alarms, fire extinguishers, and fire stickers from your photos — across your entire gallery, in the cloud, without Photoshop.

Edit thousands of photos in your style automatically. Imagen's AI learns your editing preferences and applies them consistently across entire projects, so you deliver faster without losing your creative touch.

Whiten Teeth detects and brightens teeth in each photo automatically, so every smile looks its best without manual retouching.

Automatically fix distorted lines and tilted horizons using an AI image perspective correction tool that analyzes each photo, with full control to review and adjust every result.

Automatically crop hundreds of portrait photos to a consistent frame using an AI portrait crop tool that detects each subject and places them perfectly — so every face lands exactly where it should.

Automatically crop headshots with an AI headshot photo cropper that detects every subject and frames each shot consistently, with full control to review and adjust every result.

Mask the background in every photo automatically and adjust its exposure, color and texture on their own, so your subject stands out. Review and refine every result in Lightroom Classic.

Remove grain from high-ISO and low-light RAW photos automatically. Imagen sets the strength for each photo, keeps the detail and your editing style, and sends the results to Lightroom Classic.

Automatically extract subjects from any photo using an AI-powered background remover that keeps edges clean, detail sharp, and every result ready to review.

Balance bright windows with indoor subjects using an AI-powered tool that detects overexposed areas and pulls back highlights, with full control to review and adjust every result.

Export final JPEGs straight from Imagen to Pic-Time galleries or your local folder. Complete your entire workflow from camera to client, without switching apps.

Imagen's AI culling groups similar shots and keeps only the best. Duplicate Removal happens automatically, so you review fewer photos and deliver faster.

Imagen's AI analyzes every face in your photos and detects closed eyes automatically. Blink Detection flags the issue so you keep the shots where everyone looks their best.

Imagen's AI Subject Mask finds the main subject in every photo and adjusts it on its own, so it stands out. No manual brushwork, no repetitive masking: consistent results across your whole project, ready in Lightroom Classic.

Automatically detect the sharpest photos in every set using an AI-powered Sharpness Check that analyzes focus accuracy — so you cull faster and choose with confidence.

Automatically back up your original RAW files to secure cloud storage as you work — so your client photos are always protected, without any extra steps.

Store full-resolution photos at up to 75% smaller file size — so your photo storage goes 4x further, uploads faster, and your work stays protected without the cost of raw file bloat.

The Imagen API lets developers connect Imagen's AI editing engine directly to any app, platform, or workflow — so your photos get edited automatically, at any scale, without the desktop app.

Stray Hair detects flyaways in each portrait and removes them automatically, so every photo looks polished without hours of manual retouching.

Face Retouch detects and corrects common skin imperfections in each portrait. Blemishes, under-eye shadows, uneven texture; so every photo looks polished without tedious manual work.
Early bird discount
No contracts, cancel anytime. Save money with pricing built for real estate photographers.
30% off first month
No commitment, pay for what you need.
US$0.22/ photoWasUS$0.32
First month 30% off, then US$0.32/photo. Applied at checkout. Cancel anytime.
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For teams processing 25,000+ photos/year
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Volume pricing for real estate teams and high-output agencies.
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A fallback profile is your editing safety net, keeping perfect consistency across every image in a real estate gallery. Think of it as your Plan B. When our AI analyzes an image and determines your main Personal AI Profile isn't a good fit, like for a dark basement or a tricky flash-lit room, it automatically applies your designated fallback profile instead. This prevents the AI from forcing your signature bright-and-airy style onto a photo where it would look unnatural. For a real estate listing, this is critical. You can't have one or two strangely edited photos disrupting the visual flow of the property tour. The fallback guarantees that even the most challenging shots receive a clean, professional edit that aligns with the overall quality of the gallery. This maintains the high level of consistency your clients expect from every property you shoot, without you having to manually find and fix outlier images.
Imagen's AI makes the decision automatically by analyzing the lighting data of every single photo you upload. It compares each new image to the thousands of images you used to train your Personal AI Profile. If it encounters a photo with lighting characteristics that are dramatically different from your training set, it flags it as an outlier. For example, if your profile is trained on naturally lit interiors but you upload a twilight exterior with heavy flash, the AI recognizes this mismatch. Instead of applying an edit that won't work, it intelligently switches to your designated fallback profile. This logic is essential for maintaining consistency across an entire real estate gallery. It ensures every photo from the property, from the main living room to the windowless closet, gets an appropriate and high-quality edit without any manual intervention from you. It’s a smart system designed to protect the integrity of your final listing.
Yes, you have full control and can build a custom fallback profile. The process is the same as creating your primary Personal AI Profile: you train it on a Lightroom catalog of at least 1,000 of your previously edited images. For a fallback, we recommend using a catalog of photos that represent your alternative editing style for challenging situations common in real estate photography. This could include images with heavy flash, mixed artificial lighting, or very low-light scenes. By training a profile on these specific examples, you teach the AI exactly how you handle difficult shots. This keeps that even when the fallback is used, the edit is still 100% your style. This gives you two distinct, powerful tools to ensure every single image in a property gallery has a polished look, reinforcing the overall consistency and quality of the listing for your clients.
Using a fallback is significantly faster and more consistent than manually applying presets. The manual method requires you to first identify every problem image in a real estate gallery, then find the correct preset, apply it, and check if it matches the other photos. This is a time-consuming, multi-step process that introduces opportunities for error and inconsistency. Imagen's fallback system automates this entire workflow. It instantly identifies which images need the alternative style and applies the fallback profile for you, all within the initial batch edit. This means you receive a nearly-finished gallery where even the outlier shots are handled correctly from the start. It removes the guesswork and the manual labor, keeping a higher level of consistency for every property listing while dramatically cutting down your total editing time. It’s about building an intelligent, automated system, not just managing a folder of presets.
If you don't set a fallback profile, Imagen will apply your primary Personal AI Profile to every photo in your catalog, regardless of the lighting conditions. For a real estate gallery where consistency is key, this can sometimes lead to undesirable results on certain images. For example, if your profile is built for bright, natural light, it might produce an over-exposed or strangely colored edit on a dimly lit room or a photo taken with a strong off-camera flash. You would then have to manually identify these photos and correct them yourself, which takes up valuable time. By setting up a fallback, you create a rule that protects your images from inappropriate edits. It's a simple, one-time setup that keeps every property gallery you produce maintains a professional and cohesive look, which is essential for marketing any real estate listing effectively.
A fallback profile directly speeds up your turnaround time by minimizing the need for manual corrections. Without a fallback, you'd have to sift through the entire edited gallery to find the few images the AI struggled with, like dark utility rooms or exteriors with unusual lighting. Then you'd have to fix each one by hand. A fallback handles these problem shots automatically during the initial edit. This means the gallery you get back from Imagen is significantly closer to being final. You can move directly to final review and delivery, skipping the tedious step of hunting for and fixing errors. For a busy real estate photographer, saving 15 to 20 minutes per property shoot adds up quickly. This improved efficiency allows you to deliver the final listing to your client faster, which is a major competitive advantage, and helps you take on more shoots.
Absolutely. Using a Talent AI Profile as your fallback is a fast and effective strategy. If you don't have enough images of challenging lighting scenarios to build your own custom fallback, or you simply want a reliable, professional baseline, selecting a Talent AI Profile is a great choice. You can browse the profiles created by other top real estate photographers and choose one that best complements your primary style. For instance, you could pair your natural-light Personal AI Profile with a Talent AI Profile that excels at flash photography. This gives you a powerful combination that ensures high-quality, consistent results across the entire property gallery. It’s a flexible option that provides the same safety-net benefit, ensuring every photo in the listing looks its best without requiring you to build a second profile from scratch.
No, quite the opposite. The purpose of a fallback is to increase the overall consistency of your final gallery. It prevents the jarring effect of having a few poorly edited photos stand out from the rest. When your primary AI Profile is applied to an image it wasn't trained for, the result can look unnatural and out of place. The fallback ensures that these outlier images instead receive an appropriate, professional edit. Whether you build a custom fallback based on your own work or choose a Talent AI Profile, you are selecting a style that serves as a better fit for those specific shots. This results in a much more cohesive and visually pleasing experience when a potential buyer views the property listing online. The goal is to make the entire set of images feel unified, and the fallback is a key tool for achieving that high level of consistency.
Just like with your primary profile, you need at least 1,000 edited images to create a custom fallback profile. The key is that these images should represent the specific scenarios you want the fallback to handle. Don't just use random photos. Curate a Lightroom catalog specifically of your edited shots from tricky lighting situations you face in real estate photography. This could include dimly lit interiors, rooms with complex mixed lighting, or exteriors where you relied heavily on flash. The more focused your training set, the more accurately the AI will learn how you approach these challenging shots. This keeps that when the fallback is triggered for a difficult property, the edit applied is precisely what you would have done yourself. This maintains your unique style and sends back the consistency your clients expect in every listing gallery.
Yes, the fallback logic works seamlessly with our HDR Merge feature. When you upload bracketed exposures for a real estate property, Imagen first merges them into a single DNG file. After the merge, our AI analyzes the resulting HDR image to decide which profile to apply. If the lighting characteristics of the merged photo are a good match for your primary Personal AI Profile, it will use that. However, if the merged HDR image represents a scene with lighting that is a significant departure from your training set, the system will automatically apply your designated fallback profile instead. This ensures that every single image in your final gallery, whether it was a single exposure or an HDR merge, is edited with the most appropriate profile. This maintains critical consistency across the entire listing, which is essential for delivering a professional real estate photo package.







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