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Early bird30% off – US$0.22/photo. Limited time.Start now
Trustpilot TrustScore 4.8, 1K+ reviews

Automate Lightroom for real estate photography.

Deliver galleries to listing agents by 9 AM. Imagen processes your HDR brackets in minutes, so you'll scale teams with perfect brand consistency.

Compatible with:

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  • DPReview
  • Shotkit
  • Expert Photography
  • Fstoppers
  • PetaPixel

Every edit your listings need, handled automatically

  • Color Enhancement

    Ensure every listing looks inviting and true to life, with consistent color across every photographer on your team.

  • HDR merge

    Create balanced interiors from multiple exposures. Our HDR blending merges

  • Perspective correction

    Fix tilted walls and converging verticals automatically. Your interiors look architecturally accurate.

  • Sky Replacement

    Replace overcast skies with bright blue alternatives using AI sky replacement. Turn dull exteriors into listing photos that pop — every exterior shot, in any we

  • Straighten

    Fix tilted walls and perspective distortion instantly. Ensure every house looks architecturally accurate with precise perspective correction tools.

  • Windows Pull

    Recover blown-out window details instantly, so your interior shots get ideal indoor and outdoor clarity

Reviews from those who know best.

  • Rated 5 out of 5

    “The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”

    Michael AntonyMichael Antony Photography, USA
  • Rated 5 out of 5

    “My survival is due to Imagen… I would MARVEL at how little I had to adjust.”

    Charmi Patel PeñaWedding Photographer, USA
  • Rated 5 out of 5

    “It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”

    Sam HurdSam Hurd Photography, USA
  • Rated 5 out of 5

    “Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”

    Sarah EdmundsPortrait & Wedding Photographer, Italy
  • Rated 5 out of 5

    “It’s a must for me after my culling process. Love Imagen since day one.”

    Fer JuaristiFer Juaristi Photography, Mexico
  • Rated 5 out of 5

    “Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”

    Daniel AlonsoPeople TrueLove Tellers, Spain

Imagen cuts editing time by up to 96%

Stop spending countless hours on repetitive editing tasks.
Focus on what matters most: your creativity and your clients.

  • 96% Faster editing

    Cut your post-production time dramatically with AI-powered automation.

  • Instant color correction

    Apply consistent edits across hundreds of photos in seconds, not hours.

  • Automated culling

    Let AI identify and remove blurry shots, duplicates, and closed eyes automatically.

  • Batch processing

    Edit entire events shoots or portrait sessions while you focus on your next creative work.

Next-morning delivery

Deliver galleries by 9 AM

Editing in Lightroom for real estate photography takes hours. Imagen processes your HDR brackets, interiors, and exteriors in minutes. You won't work late to deliver galleries by 9 AM.

Try for free

Brand consistency

Scale without losing your style

Growing your business means adding new photographers, but you can't lose your signature look. We apply your Personal AI Profile to keep every new listing consistent and on brand.

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Imagen’s AI Editing and Retouching Tools

  • Crop & Straighten

    AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.

  • HDR Merge

    Automatically combine 3–9 bracketed exposures into one perfectly balanced photo using an AI HDR photo merge tool that handles indoor and outdoor lighting in one shot.

  • Smooth Skin

    Smooth Skin finds every face, masks the skin and softens it automatically, so every portrait looks polished and natural without manual retouching.

  • Object removal

    Object Removal automatically detects and removes exit signs, fire alarms, fire extinguishers, and fire stickers from your photos — across your entire gallery, in the cloud, without Photoshop.

  • Batch Editing

    Edit thousands of photos in your style automatically. Imagen's AI learns your editing preferences and applies them consistently across entire projects, so you deliver faster without losing your creative touch.

  • Whiten Teeth

    Whiten Teeth detects and brightens teeth in each photo automatically, so every smile looks its best without manual retouching.

  • Perspective Correction

    Automatically fix distorted lines and tilted horizons using an AI image perspective correction tool that analyzes each photo, with full control to review and adjust every result.

  • Portrait Crop

    Automatically crop hundreds of portrait photos to a consistent frame using an AI portrait crop tool that detects each subject and places them perfectly — so every face lands exactly where it should.

  • Headshot Crop

    Automatically crop headshots with an AI headshot photo cropper that detects every subject and frames each shot consistently, with full control to review and adjust every result.

  • Background Mask

    Mask the background in every photo automatically and adjust its exposure, color and texture on their own, so your subject stands out. Review and refine every result in Lightroom Classic.

  • Denoise

    Remove grain from high-ISO and low-light RAW photos automatically. Imagen sets the strength for each photo, keeps the detail and your editing style, and sends the results to Lightroom Classic.

  • Background Extraction

    Automatically extract subjects from any photo using an AI-powered background remover that keeps edges clean, detail sharp, and every result ready to review.

  • Window Pull

    Balance bright windows with indoor subjects using an AI-powered tool that detects overexposed areas and pulls back highlights, with full control to review and adjust every result.

  • Export to a Gallery

    Export final JPEGs straight from Imagen to Pic-Time galleries or your local folder. Complete your entire workflow from camera to client, without switching apps.

  • Remove Duplicate Photos

    Imagen's AI culling groups similar shots and keeps only the best. Duplicate Removal happens automatically, so you review fewer photos and deliver faster.

  • Eye Blink Detection

    Imagen's AI analyzes every face in your photos and detects closed eyes automatically. Blink Detection flags the issue so you keep the shots where everyone looks their best.

  • Subject Masking

    Imagen's AI Subject Mask finds the main subject in every photo and adjusts it on its own, so it stands out. No manual brushwork, no repetitive masking: consistent results across your whole project, ready in Lightroom Classic.

  • Sharpness Check

    Automatically detect the sharpest photos in every set using an AI-powered Sharpness Check that analyzes focus accuracy — so you cull faster and choose with confidence.

  • Backup Original RAW files

    Automatically back up your original RAW files to secure cloud storage as you work — so your client photos are always protected, without any extra steps.

  • High-Res Optimized Storage

    Store full-resolution photos at up to 75% smaller file size — so your photo storage goes 4x further, uploads faster, and your work stays protected without the cost of raw file bloat.

  • Imagen API

    The Imagen API lets developers connect Imagen's AI editing engine directly to any app, platform, or workflow — so your photos get edited automatically, at any scale, without the desktop app.

  • Stray Hair

    Stray Hair detects flyaways in each portrait and removes them automatically, so every photo looks polished without hours of manual retouching.

  • Face Retouch

    Face Retouch detects and corrects common skin imperfections in each portrait. Blemishes, under-eye shadows, uneven texture; so every photo looks polished without tedious manual work.

Early bird discount

Only pay for photos you edit

No contracts, cancel anytime. Save money with pricing built for real estate photographers.

  • 30% off first month

    Pay-as-you-go

    No commitment, pay for what you need.

    US$0.22/ photoWasUS$0.32

    First month 30% off, then US$0.32/photo. Applied at checkout. Cancel anytime.

    Start free trial

    What you get

    • Full AI editing suite for property imagesHDR merge, sky replacement, window pull, perspective correction
    • One-click AI fixesVirtual staging, digital twilight, green grass, black TV screens, and remove camera
    • 5 human revisions per listing
    • Up to 6K resolution output
    • RAW and JPEG support
    • Privacy blur for faces and license plates, property lines, branded watermark

    * Prices in USD. Billed at the end of each month for that month’s edited photos.

  • For Teams

    For teams processing 25,000+ photos/year

    Custom

    Volume pricing for real estate teams and high-output agencies.

    Schedule a call

    What you get

    Everything in the Pay-as-you-go plan plus:

    • Volume discounts
    • Dedicated account manager
    • Priority processing

    * Tailored to your workflow. Tell us your volume and we’ll build a quote.

Expert Support for Photographers 24/7

Ask us anything, connect with our customer success team.
We go beyond troubleshooting - we’re your partners in optimizing workflows and realizing your creative vision.

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No credit card required.

Faster editing time
96%
Saving on editing costs
90%
Typical turnaround
24h

Frequently asked questions

What is fallback in Imagen and why do I need it?

Fallback is your safety net for unsupported files during batch editing. When you edit a massive property gallery, you want every single photo processed without interruption. Sometimes a folder includes an unsupported file type or a graphic that your Personal AI Profile can't read. Instead of stopping the entire batch, Imagen applies a fallback preset that you choose. This keeps your workflow moving fast. You deliver the listing to your client on time. Speed matters when agents wait for photos to go live. By using a fallback option, you maintain complete control over the final gallery. You tell the software exactly what default edits to apply if it hits a snag. This guarantees consistency across the entire real estate project. When you use lightroom for real estate photography, you expect a smooth process from import to export. We make sure you never waste time hunting for skipped files. You get a complete set of images ready for final review.

How does a fallback preset affect my gallery consistency?

A fallback preset protects your gallery consistency by applying a baseline edit to unsupported files. You spend hours building a specific look for your real estate brand. If a file fails to process through your primary AI Profile, an unedited raw file sticks out like a sore thumb in the final folder. By assigning a specific preset as your backup, you ensure every image matches the overall aesthetic of the listing. You stay in control of the final output. The fallback preset applies your chosen color grading and exposure corrections automatically. This means you spend zero time manually fixing skipped files. When you optimize your workflow, you rely on batch processing to hit tight deadlines. A missing edit slows down your delivery and frustrates your client. We built this feature so you deliver a polished property gallery every single time. You review the final images, make minor tweaks, and send the folder off to the agent.

Can I use my own presets for the fallback option?

You can use any preset in your catalog as your fallback option. We know you have specific looks tailored for different property types. When you set up your batch edit, you simply select your preferred preset from your existing folders. If the system encounters an unsupported file, it applies your exact preset automatically. This puts you in the driver seat for every listing. You don't have to rely on generic backup edits. You apply the exact color and tone curves you already use in lightroom for real estate photography. This feature saves you from manually hunting down unedited photos in a massive gallery. You get a fully processed folder back in minutes. Your consistency remains intact across the entire project. We designed this to respect your creative choices while speeding up your workflow. You slash your manual editing time by up to 90% because every single image receives an edit. You just review the final results and export.

How does the fallback process handle different camera raw files?

The fallback process takes care of any raw file that your version of your editing software supports. Sometimes you rent a new camera body or receive drone files in a format your Personal AI Profile hasn't seen before. If the primary system can't read the new file type, the fallback preset takes over instantly. You never experience a failed batch just because of a new camera format. This keeps your real estate workflow moving at top speed. You deliver the listing on schedule without stopping to convert files. By relying on a backup preset, you maintain total consistency across the entire property gallery. When you master your batch processing, you learn that smooth file taking care of is the secret to scaling your business. We ensure that a single unsupported raw file doesn't ruin your entire upload. You get a fully edited folder back every time. You retain complete control over the final look before you deliver the photos to your client.

What happens to my turnaround time if a batch triggers the fallback?

Your turnaround time stays exactly the same when a batch triggers the fallback option. The system applies your backup preset at the exact same speed as a standard AI edit. Imagen processes your photos at a rate of 0.5 seconds per image regardless of which method applies. You never wait longer just because a few files required a backup preset. Fast delivery is crucial in the real estate market. Agents expect their property photos immediately so they can publish the listing. By keeping the processing speed identical, we help you meet those tight deadlines easily. You maintain perfect consistency across the entire gallery without sacrificing speed. Using lightroom for real estate photography requires a fast and reliable workflow. A delayed batch costs you money and hurts your reputation. You rely on our system to return a complete and fully edited catalog in minutes. You review the final images, export the gallery, and move on to your next shoot.

How is using a fallback preset different from manual batching in Photoshop?

Using a fallback preset happens automatically within your existing workflow, unlike manual batching in Photoshop. When you batch process manually, you have to stop your work, isolate the unsupported files, and run a separate action. This breaks your concentration and slows down your delivery. Our system identifies the unsupported files and applies your chosen preset instantly during the initial edit. You don't waste time sorting through a massive property gallery to find the skipped images. Every photo in the listing receives an edit in one single pass. This automated backup guarantees consistency across the entire shoot. When you optimize your workflow, you want fewer steps between import and export. We eliminate the need to jump between different editing programs just to handle a few weird files. You stay in one program and get a completely finished catalog back in minutes. You keep your hands on the wheel for the final review while we handle the tedious sorting.

Does the fallback feature work with HDR Merge files?

Yes, the fallback feature works perfectly with files created through HDR Merge. Real estate photographers rely heavily on bracketed exposures to capture interior window pulls and exterior details. Sometimes the resulting merged file contains metadata that a standard profile can't process. When this happens, the system automatically applies your chosen backup preset to the merged image. You don't lose any time figuring out why a specific file failed. You maintain complete consistency across the entire listing. Every blended exterior and interior shot matches the rest of your property gallery. Managing massive files and complex blends takes time. We built this safety net so your batch edits finish without interruption. You get a fully processed catalog back in minutes, complete with your backup edits on any unsupported merged files. You stay in total control of the final look. You simply review the edits, make your final adjustments, and deliver the photos to the agent.

How do I know which photos in my gallery received the fallback edit?

You can easily identify which photos received the fallback edit by checking the metadata in your catalog. We tag every image during the editing process so you know exactly how it was processed. When you review the returned property gallery, you can filter your view to see only the files that used the backup preset. This gives you complete transparency and control over the final listing. You don't have to guess which images need a closer look. You simply filter the catalog, review the backup edits, and make any necessary adjustments. Maintaining consistency is the most important part of your job. When you edit high-volume catalogs, you need tools that keep you organized. We make sure you never lose track of a file in a massive batch. You spend your time tweaking the final details instead of hunting for skipped photos. You deliver a perfect set of images to your client faster than ever before.

Can I disable the fallback option if I want skipped files left unedited?

You have the option to disable the fallback feature entirely if you prefer to leave unsupported files unedited. We know some photographers want to handle specific edge cases manually. When you turn off the backup preset, the system simply skips any file it can't process and leaves the original raw file untouched. You retain 100% control over your real estate workflow. The rest of the property gallery processes normally at lightning speed. You get the edited catalog back and can manually adjust the skipped files yourself. This flexibility ensures you build a listing exactly the way you want. Perfect consistency requires tools that adapt to your specific business needs. Advanced users who push the limits of lightroom for real estate photography often want total manual control over complex files. We give you the choice to automate the backup or handle it yourself. You decide what works best for your team and your clients.

Why is setting a fallback important when scaling a photography team?

Setting a fallback is critical for scaling a team because it prevents workflow bottlenecks when dealing with multiple photographers. When you manage a large real estate media company, your team uploads thousands of photos from different cameras every day. An unsupported file from a new contractor can halt a batch edit and delay the entire listing. By assigning a universal backup preset, you ensure every property gallery processes smoothly without manual intervention. Your editors don't waste time troubleshooting failed batches. They get a complete catalog back in minutes and focus on final quality control. This automated safety net guarantees visual consistency across your entire brand. Scaling your workflow requires systems that handle errors gracefully. We help you eliminate downtime so you can take on more clients. You deliver polished photos on time, no matter who shot the house. Your team operates at maximum efficiency and your clients get their photos exactly when promised.

Tips and extra resources for your business

See what gallery-level consistency looks like at your volume

Start a free trial – no installation, no credit card needed. Or book a 20-minute demo and we’ll process a sample batch using your own photos.

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