
Crop & Straighten
AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.
The AI business tool built for real estate photographers. Deliver galleries by 9 AM and grow your team without losing your signature editing style.
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Rated 5 out of 5
“The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”
Michael AntonyMichael Antony Photography, USARated 5 out of 5
“My survival is due to Imagen… I would MARVEL at how little I had to adjust.”
Charmi Patel PeñaWedding Photographer, USARated 5 out of 5
“It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”
Sam HurdSam Hurd Photography, USARated 5 out of 5
“Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”
Sarah EdmundsPortrait & Wedding Photographer, ItalyRated 5 out of 5
“It’s a must for me after my culling process. Love Imagen since day one.”
Fer JuaristiFer Juaristi Photography, MexicoRated 5 out of 5
“Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”
Daniel AlonsoPeople TrueLove Tellers, SpainStop spending countless hours on repetitive editing tasks.
Focus on what matters most: your creativity and your clients.
Cut your post-production time dramatically with AI-powered automation.
Apply consistent edits across hundreds of photos in seconds, not hours.
Let AI identify and remove blurry shots, duplicates, and closed eyes automatically.
Edit entire events shoots or portrait sessions while you focus on your next creative work.
Deliver galleries by 9
Stop editing late into the night. Upload your photos after a shoot, and we'll have your edited gallery ready for you by the next morning. You get your evenings back and your clients get their.
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Brand consistency
Grow your business without losing your signature look. Your Personal AI Profile ensures every photo, from every photographer on your team, is edited perfectly in your style.
Try for free

AI levels tilted horizons and crops every photo around its subject, automatically, across your whole shoot. Review and adjust every result in Lightroom Classic.

Automatically combine 3–9 bracketed exposures into one perfectly balanced photo using an AI HDR photo merge tool that handles indoor and outdoor lighting in one shot.

Smooth Skin finds every face, masks the skin and softens it automatically, so every portrait looks polished and natural without manual retouching.

Object Removal automatically detects and removes exit signs, fire alarms, fire extinguishers, and fire stickers from your photos — across your entire gallery, in the cloud, without Photoshop.

Edit thousands of photos in your style automatically. Imagen's AI learns your editing preferences and applies them consistently across entire projects, so you deliver faster without losing your creative touch.

Whiten Teeth detects and brightens teeth in each photo automatically, so every smile looks its best without manual retouching.

Automatically fix distorted lines and tilted horizons using an AI image perspective correction tool that analyzes each photo, with full control to review and adjust every result.

Automatically crop hundreds of portrait photos to a consistent frame using an AI portrait crop tool that detects each subject and places them perfectly — so every face lands exactly where it should.

Automatically crop headshots with an AI headshot photo cropper that detects every subject and frames each shot consistently, with full control to review and adjust every result.

Mask the background in every photo automatically and adjust its exposure, color and texture on their own, so your subject stands out. Review and refine every result in Lightroom Classic.

Remove grain from high-ISO and low-light RAW photos automatically. Imagen sets the strength for each photo, keeps the detail and your editing style, and sends the results to Lightroom Classic.

Automatically extract subjects from any photo using an AI-powered background remover that keeps edges clean, detail sharp, and every result ready to review.

Balance bright windows with indoor subjects using an AI-powered tool that detects overexposed areas and pulls back highlights, with full control to review and adjust every result.

Export final JPEGs straight from Imagen to Pic-Time galleries or your local folder. Complete your entire workflow from camera to client, without switching apps.

Imagen's AI culling groups similar shots and keeps only the best. Duplicate Removal happens automatically, so you review fewer photos and deliver faster.

Imagen's AI analyzes every face in your photos and detects closed eyes automatically. Blink Detection flags the issue so you keep the shots where everyone looks their best.

Imagen's AI Subject Mask finds the main subject in every photo and adjusts it on its own, so it stands out. No manual brushwork, no repetitive masking: consistent results across your whole project, ready in Lightroom Classic.

Automatically detect the sharpest photos in every set using an AI-powered Sharpness Check that analyzes focus accuracy — so you cull faster and choose with confidence.

Automatically back up your original RAW files to secure cloud storage as you work — so your client photos are always protected, without any extra steps.

Store full-resolution photos at up to 75% smaller file size — so your photo storage goes 4x further, uploads faster, and your work stays protected without the cost of raw file bloat.

The Imagen API lets developers connect Imagen's AI editing engine directly to any app, platform, or workflow — so your photos get edited automatically, at any scale, without the desktop app.

Stray Hair detects flyaways in each portrait and removes them automatically, so every photo looks polished without hours of manual retouching.

Face Retouch detects and corrects common skin imperfections in each portrait. Blemishes, under-eye shadows, uneven texture; so every photo looks polished without tedious manual work.
Early bird discount
No contracts, cancel anytime. Save money with pricing built for real estate photographers.
30% off first month
No commitment, pay for what you need.
US$0.22/ photoWasUS$0.32
First month 30% off, then US$0.32/photo. Applied at checkout. Cancel anytime.
Start free trial* Prices in USD. Billed at the end of each month for that month’s edited photos.
For teams processing 25,000+ photos/year
Custom
Volume pricing for real estate teams and high-output agencies.
Schedule a callEverything in the Pay-as-you-go plan plus:
* Tailored to your workflow. Tell us your volume and we’ll build a quote.
Ask us anything, connect with our customer success team.
We go beyond troubleshooting - we’re your partners in optimizing workflows and realizing your creative vision.
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A fallback profile is your safety-net edit that Imagen applies when an image is too far outside the data your Personal AI Profile was trained on. This is critical for a real estate photography business because it guarantees that every single image in a final gallery receives a high-quality, professional edit, maintaining brand consistency. Without it, you might get an unedited or poorly edited photo of a unique property feature, forcing you to find and fix it manually. This ensures that no matter what you encounter during a shoot, from an unusual room to tricky lighting, the final listing gallery you deliver to your client is complete and polished. This reliability is what allows you to promise fast, consistent results on every real estate project, making it a vital AI Real Estate Photography Business Tool.
You set up your fallback profile directly within the Imagen app during the AI Profile creation or editing process. You simply select a pre-existing preset from your Lightroom catalog that represents your baseline look for real estate photography. We recommend choosing a versatile preset that works well across a variety of lighting conditions common in property shoots. This becomes your default edit. Once set, Imagen automatically applies it to any image it cannot confidently process with your main AI Profile. This means you don't have to manually intervene. It’s a one-time setup that provides continuous quality control, ensuring every photo in a listing gallery meets your standards for consistency and quality, saving you time during your final review.
If an image from a property shoot is too different for your Personal AI Profile, our system automatically applies your designated fallback profile. This prevents you from receiving a poorly edited or, worse, an unedited RAW file in your final batch. For example, if you photograph an abstract art piece in a luxury listing or a room with extremely unusual lighting, your main AI Profile might not have enough data to make an accurate adjustment. The fallback keeps the image still gets a clean, professional edit that aligns with the overall feel of the gallery. You maintain complete control and can always adjust the image further in Lightroom, but you won't have to start from scratch. This safety net is key for delivering a consistent real estate gallery every time.
A fallback improves the consistency of your final listing gallery by creating a quality floor that no image can fall below. It acts as your brand’s stylistic baseline. When shooting a real estate property, you'll inevitably encounter scenes that your Personal AI Profile hasn't seen before, like a unique architectural detail or a challenging lighting situation. Instead of leaving that image unedited or making a poor guess, Imagen applies your fallback. This means every single photo delivered to your client has been professionally touched and aligns with your general aesthetic. This level of consistency across the entire gallery, from the primary bedroom to the boiler room, builds trust with your real estate clients. They know every image you deliver for a listing will be polished and ready for the MLS.
A fallback profile is a regular preset, but its function within our system makes it much more than that. You choose one of your own Lightroom presets to act as the fallback, so the look is 100% yours. The difference is how it's applied. You don't apply it manually. Instead, Imagen uses it as an intelligent backup. It’s the edit that gets used only when your highly specific Personal AI Profile determines it can’t make a confident adjustment for a particular image in a real estate gallery. Think of it as an automated quality control measure. This keeps every photo for a property listing gets a solid, consistent base edit, even if it's an outlier. It’s a proactive tool for maintaining consistency, not just a reactive style you apply yourself.
Yes, you can absolutely use different fallback profiles for different types of real estate properties. Many photographers create separate AI Profiles for different shooting styles, such as a 'Luxury AI Profile' for high-end listings and a 'Standard AI Profile' for typical residential properties. Each of these AI Profiles can have its own unique fallback profile assigned to it. For example, your luxury fallback might have higher contrast and richer colors, while your standard fallback is brighter and cleaner. This allows you to maintain perfect brand consistency within each specific type of real estate work you do. When you upload a new gallery, you just select the appropriate AI Profile, and the correct fallback is automatically linked, keeping the right safety-net edit for that specific property.
Yes, Imagen clearly flags any image where the fallback profile was used. When you receive your edited project back, you can see which photos were edited with your Personal AI Profile and which received the fallback edit. This transparency is key to keeping you in control of the final gallery. It allows you to quickly spot and review the outlier images from a property shoot. You might find that the fallback edit is perfect, or you might decide to give that specific photo a quick custom tweak. This feature saves you from having to hunt through an entire real estate listing gallery to find potential inconsistencies. It points you directly to the images that required the safety-net edit, speeding up your final review process meaningfully.
The fallback feature is a massive asset when scaling your real estate photography team. It establishes a baseline of quality and consistency that every photographer's work must meet, regardless of their experience level. When you bring on a new shooter, their images are edited with your company's Personal AI Profile. If they shoot something in a way that the AI doesn't recognize, your fallback profile keeps the image still comes back looking like your brand's work. This reduces the time you spend re-editing and correcting mistakes from junior photographers. It helps them learn your style faster while ensuring the final gallery delivered for a listing is always up to your professional standards. It’s a powerful tool for maintaining brand consistency as your business grows.
Images that typically require a fallback profile in a real estate shoot are often outliers or shots with unusual content. This could include extreme close-ups of non-standard property features like intricate tile work, abstract art on a wall, or a uniquely designed light fixture. It might also be triggered by rooms with very challenging or mixed lighting that your AI Profile hasn't seen often, such as a basement with one small window and several types of artificial light. Photos taken with a new lens or camera that wasn't part of your training set could also use the fallback. Essentially, it’s for any image that falls outside the normal patterns the AI learned from your past work, ensuring even the most unique shot in a listing gallery maintains stylistic consistency.
Yes, the fallback profile works on RAW files from any camera and lens you use for a property listing. The fallback is based on a standard Lightroom preset, which applies adjustments to parameters like exposure, contrast, and color balance. These are universal adjustments that are not tied to a specific camera or lens model. This is especially useful for teams where different photographers might use different gear. Whether you're shooting a real estate gallery with a Canon, Sony, or Nikon, your fallback profile will apply consistently across all the images. This ensures that no matter what equipment is used on a property shoot, your brand's foundational look is maintained, guaranteeing a uniform and professional final gallery for your client.







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