In the competitive world of real estate, high-quality photos can make all the difference in attracting potential buyers. Editing real estate photos is crucial for making properties look their best, and it requires more than just basic adjustments. Whether you are a beginner or a more experienced real estate photographer, mastering editing techniques can significantly enhance your listings.
With all home searchers now using the internet to find properties, high-quality professional photography makes a listing stand out and attract more views. This advantage also leads to higher selling prices. As reported by the Wall Street Journal and some other studies:
Sales agents who use professional photographers earn twice as much commission compared to others.
With all that in mind, there’s no doubt that impressive and efficient property photography is an essential business skill you need to master in order to compete in this tough market.
The Importance of Editing in Real Estate Photography: How To Make Your Property Shots Pop
Real estate photography retouching and photo editing are essential for showcasing properties in their best light. High-quality images can highlight a property’s best features, create an inviting atmosphere, and help potential buyers visualize themselves living in the space. Effective and efficient editing can turn a good photo into a stunning one, increasing the chances of a successful sale.
Enhancing Lighting and Colors: One of the first steps in editing real estate photos is to enhance lighting and colors. Proper lighting can make a room look more spacious and inviting, while vibrant colors can add warmth and appeal. Adjusting brightness, contrast, and saturation are key techniques to achieve this.
Removing Unwanted Objects: Unwanted objects in photos can be distracting and take away from the property’s appeal. Use tools like the clone stamp, healing brush in Photoshop, or the Generative Remove AI tool in Adobe Firefly to remove items like power lines, stray objects, or even unwanted shadows, ensuring a clean and polished look.
Adjusting Composition: A well-composed photo draws the viewer’s eye to the most important parts of the property. Cropping and straightening images can help improve composition. Additionally, adjusting the angle and perspective can make rooms look more proportional and appealing.
» PRO Tip:
Be careful with the bracketing, capturing, and uploading of the final photographs. Imagen’s AI real estate photography editing tool is what helps us to have consistency across all photos. – Elina Liberta, Senior Photography & Editing Manager at Blueground.
AI tools can significantly streamline the editing process for real estate photos. They can automate tasks like perspective correction, sky replacement, and HDR merging, saving you time and effort.
It offers a suite of AI-powered tools designed to enhance real estate photos efficiently. From color and lighting adjustments to perspective correction and sky replacement, Imagen simplifies the editing process while delivering high-quality results. This is especially beneficial for commercial real estate photography, where volume, consistent quality, and speed are crucial.
Below we’ve collected the top 5 commercial real estate photography tips proven to effectively boost the house listings’ selling power and how you can use Imagen to apply those techniques to your photos.
5 Pro Techniques for Impressive & Efficient Real Estate Photo Editing
Mastering some main editing techniques can really boost the quality of your real estate photos. Whether you’re working on indoor or outdoor shots, these tips will help you showcase the best features of a property. From fixing the white balance to swapping out skies, these methods are essential for creating eye-catching images. Let’s dive into some of the key techniques that can take your real estate photography up a notch.
HDR Merge blends multiple photos with different exposures to create a single image with balanced highlights and shadows. This technique is especially useful in real estate photography to ensure both interior details and exterior views through windows are well-lit and clear.
Perspective Correction
Correcting perspective issues ensures that the lines and angles in your photos are straight and realistic. Tools in Adobe Photoshop or Lightroom can help manually adjust perspective, but AI-powered editing tools like Imagen can automate this process for quicker results.
Sky Replacement
Sky replacement can dramatically improve the appeal of outdoor photos. By replacing a dull or overcast sky with a more vibrant one, you can make the property look more attractive. Lightroom, Photoshop, and soon Imagen will also offer tools for seamless sky replacement.
Window Pull or Masking Windows
Balancing the exposure between bright windows and darker interiors can be challenging. Masking windows in Imagen, Lightroom, or Photoshop can help achieve even lighting throughout the photo. AI real estate photography editors often include tools for easy window masking.
» PRO Tip:
Keep it real! Remember that while you’re always enhancing the tone, contrast, and saturation of photos to make them more alluring to your customer, it’s important to retain a touch of realism so that your client can still view an accurate representation of the location, without it seeming too fantastical or otherworldly. – Dmitry Koshutin, Owner of Moonpaint Creative LLC
By leveraging the power of AI in real estate photography editing, you can create stunning images that attract potential buyers and help properties sell faster. Use these tips to enhance your photos and make your listings shine.
No more worrying about overexposed skies or uneven lighting. With Imagen, you can easily enhance any photo to make it stand out, and keep them consistent throughout the project. With automatic crop, photo straightening, HDR merging, and perspective correction, Imagen ensures your real estate photos look their best rain or shine, day or night — with no costly outsourcing and lengthy post-processing.
Plus, with our specialized real estate editing profile, you’ll have more time for what matters — growing your business, connecting with clients, and capturing more perfect shots.
Now that you've got some great tips on how to boost your Instagram, let Imagen help you save time and grow even more.
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