Talking Business Workflows with Will Cadena

By Scott Wyden Kivowitz

Last updated on 04/01/2024

If you are new to the wedding photography business, then you might have the assumption that you will be behind the camera a lot.

In reality, wedding photographers spend more time on the post-processing and business side of things.

Will Cadena photographs weddings, professional fitness events, and much more.

He is a very well-rounded photographer, with expertise in lighting and posing among other things.

Would it surprise you to know that Will spends less than 25% of his time behind the camera?

It’s true. About 75% of his time is on the business side of photography.

Will believes in guiding his clients through their needs and wants. Clients might always think they know what they want, but are they always realistic?

Sometimes Will might stop his clients from overpaying for unnecessary travel, and instead work out better options that can be more efficient with time and expenses.

Of course, this builds trust with his clients.

If you are interested in hearing more from Will, including his entire workflow from lead to delivery, listen to the full episode wherever you listen to podcasts or the official Workflows podcast page.

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