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Gray Card White Balance Tool

Shot a gray card at the start of the session? The Gray Card White Balance Tool uses it to neutralize color casts. Load the photo, click the gray card in the preview, and the tool scales the red, green and blue channels so that spot becomes neutral, then lets you download the corrected image. It works entirely in your browser.

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Our free tools are built for working photographers — to prep, convert and deliver images without leaving the browser. They’re reserved for photographers, so tell us first.

Imagen cuts editing time by up to 96%

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Faster editing time
96%
Saving on editing costs
90%
Typical turnaround
24h

Reviews from those who know best.

  • Rated 5 out of 5

    “The term 'game changer' gets thrown out a lot, but for any busy photographer, this software will change your life.”

    Michael AntonyMichael Antony Photography, USA
  • Rated 5 out of 5

    “My survival is due to Imagen… I would MARVEL at how little I had to adjust.”

    Charmi Patel PeñaWedding Photographer, USA
  • Rated 5 out of 5

    “It’s so refreshing to start with a high level of quality, and it leaves me with much more energy to spend on my favorite photos.”

    Sam HurdSam Hurd Photography, USA
  • Rated 5 out of 5

    “Discovering Imagen has been like someone inventing toilet paper. Simply essential and now life is unthinkable without it. I now know that those years of editing backlogs are a thing of the past. I'm truly grateful.”

    Sarah EdmundsPortrait & Wedding Photographer, Italy
  • Rated 5 out of 5

    “It’s a must for me after my culling process. Love Imagen since day one.”

    Fer JuaristiFer Juaristi Photography, Mexico
  • Rated 5 out of 5

    “Thanks to Imagen, I can actually enjoy editing… I have recovered hundreds of hours back.”

    Daniel AlonsoPeople TrueLove Tellers, Spain

Frequently asked questions

How does gray card white balance work?

A gray card reflects red, green and blue light equally, so in a correctly balanced photo its three channel values should match. When you click the card, the tool averages a small patch of pixels around that point, works out the mean of its three channels, and multiplies every pixel in the image by the factors needed to bring each channel to that mean. The cast disappears across the whole frame.

How do I use the Gray Card White Balance Tool?

Click the upload area, labeled Click to select photo, and choose an image that includes your gray card. The preview appears below. Click directly on the neutral gray area of the card, and the preview updates with the corrected colors. If the result looks off, click a different spot on the card. When you are happy, click Download Adjusted Image to save a full-size JPEG named balanced-image.jpg.

Where exactly should I click on the gray card?

Click in a flat, evenly lit area of the card, away from edges, text, glare and shadows. The tool averages a small square of pixels around your click, sized to the image, which smooths out sensor noise, but a reflection or the card's edge inside that square can still skew the result. Viewing the preview large helps you pick a clean spot. Each click starts again from the original photo, so trying several spots never stacks corrections.

Does it work without a gray card?

It works with any surface that should be neutral, such as a white wall in shade, a gray concrete step or a neutral jacket. Avoid clipped white highlights, because a channel stuck at its maximum cannot be measured correctly. Results are most accurate with a proper photographic gray card photographed in the same light as your subject.

How do I use a gray card during a real shoot?

At the start of a session, or whenever the light changes, have your subject hold the card in the scene and take one frame. Use that frame to find the correct white balance, then apply the same setting to every image shot in that light. This is faster and more consistent than judging skin tones by eye on each photo.

Is the white balance tool free, and are my photos private?

Yes. It is free, adds no watermark and needs no software. Your photo is processed entirely in your browser, on your own device, and is never uploaded. The first time you open a tool, you confirm you are a photographer and create or log into a free Imagen account; after that, every tool is unlocked.

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