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How to Succeed in the High-Pressure Photography Business

Megan Buxton
By Megan Buxton
Kelly Hendrickse
Edited by Kelly Hendrickse

Updated August 22, 2023.

A photographer taking a photo of a bride and groom.

Photography is a mesmerizing art form, encapsulating fleeting moments, emotive expressions, and tangible memories. It continues to thrive and evolve, empowered by technological advancements and an ever-growing pool of creative talent.

This is an industry that demands both passion and technical skills, a keen eye for detail, and an intuitive understanding of emotions and narratives. The journey from behind the lens to a fully-fledged professional photography career can be daunting yet exhilarating. It's an intricate dance between creativity, technical mastery, personal branding, portfolio building, time management, and nurturing client relationships.

To help us navigate this complex path, we sat down with Megan Buxton, a devoted and talented wedding and lifestyle photographer, whose timeless work beautifully captures moments of joy, adventure, and love.

The photography industry is a landscape in perpetual flux, molded by technological advancements and an influx of budding talent. While smartphones offer photography capabilities to almost everyone, it's important to understand that photography extends beyond the simple act of owning a camera.

As Megan Buxton shares, "the real artistry lies in understanding camera settings, lighting, and those minute details that evoke the best in a photograph."

Pressure emerges from the need to distinguish oneself amidst a sea of competitors, where everyone with a camera can assert their claim as a photographer. In the face of such pressures,

Megan finds an impetus to strive for excellence.

I do feel pressure. But I think it makes me work harder, as I always want the best for my clients.

» Here are 11 ways to mentally prepare for the week ahead

The Intersection of Technical Skills and Marketing in Photography

Mastering the technical intricacies of photography—camera settings, lighting, atmosphere—goes far beyond mere ownership of a camera.

To succeed in this competitive environment, a harmonious blend of technical prowess and effective marketing is indispensable. Mastering the camera settings, understanding the play of light and shadows, and capturing the right atmosphere are key.

Moreover, marketing your brand effectively on social media platforms like Instagram, Facebook, LinkedIn, and a personal website is equally crucial.

Ensure Your Branding is Consistent

Consistent branding across these platforms enables potential clients to identify and connect with your style. Curate your portfolio to reflect the style and niche that aligns with your brand. This helps to attract the right clients who appreciate and seek your unique approach to photography.

Managing Social Media and Digital Presence

With the ubiquity of social media, managing your digital presence is a critical aspect of the photography business. Time spent on social media should be viewed as work hours, used for finding inspiration and directly interacting with clients. Having a separate Instagram account for personal life and work is a key step in curating a professional digital presence.

Success comes to those who can balance technical skills, creative marketing, strong client relationships, and time management. Keep in mind, a successful journey is not only about navigating the pressures of the industry but also about maintaining inspiration, continuously learning, and embracing the joy of creating.

Crafting a Portfolio That Attracts the Right Clients

Wedding photos for a portfolio.


A photographer's portfolio serves as a visual resume. Megan underscores the importance of a well-curated portfolio in attracting clients.

A portfolio should:

  • Be concise and purposeful
  • contain only relevant works that reflect your specific field of photography
  • showcase the most impactful work

As an additional note, the work displayed should align with your current branding and resonate with your target clients.

Clocking It Right: Time Management in a High-Pressure Environment

In the face of high-volume work, especially for high-demand events like weddings, time management becomes pivotal. Balancing demand and maintaining the quality of your work can be a daunting challenge, but one that is crucial to overcome.

Megan advises on breaking down tasks, creating lists, and prioritizing client work. This allows for the timely delivery of each project without compromising on the quality of your work.

Don't Forget to Maintain a Healthy Work-Life Balance

For newcomers in the photography industry, finding the sweet spot between work and personal life can be difficult. As you build your portfolio and invest more time and effort, it's vital to set boundaries to ensure a healthy work-life balance. Overstepping work boundaries could negatively impact the quality of your work and your personal life.

» Take a step back and take care of your mental health

Building Long-Term Success through Client Relationships

The foundation of a thriving photography business lies in nurturing client relationships. By building trust, ensuring client comfort, and delivering an enjoyable experience, photographers can foster successful long-term relationships with their clients. Tailoring sessions to meet clients' needs and maintaining open communication can result in satisfied clients who return for your services and recommend you to others.

Photographers must stay updated with the latest trends and technologies. While it's important to keep abreast of new developments, Megan emphasizes the importance of balance.

"Embrace new techniques and tools like AI, but stay true to your artistic vision. Use technology as a tool to enhance your work, not dictate it."

Misconceptions and Pitfalls When Starting a Photography Business

A common misconception about photography is its perceived ease. In reality, photography demands technical knowledge, creativity, and a strong commitment to the craft. Starting a photography business requires time and effort, often including offering services at a discounted rate or for free initially to build a portfolio and establish a name in the industry.

Final Tips for Succeeding in the Photography Business

Beyond technical skills, success in photography also hinges on interpersonal skills. Megan highlights the importance of being a "good person to work with."

She shares, "Prioritize client satisfaction, communicate effectively, and build a reputation for exceptional customer service. And while you're at it, remember to fake confidence until it becomes natural, especially for those who might be socially anxious or awkward."

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