Black and white photography has a timeless power. When you strip away color, you reveal the true essence of a photo: its light, shadow, texture, and emotion. It’s a medium that forces you to see the world differently, to focus on the core elements of a great image. As a professional photographer, I’ve spent countless hours in the digital darkroom, and I can tell you that a compelling black and white image rarely comes straight out of the camera. It’s crafted, shaped, and perfected in post-production. This is where the magic of editing, particularly within Adobe Lightroom Classic, comes into play.
Key Takeaways
- Beyond Desaturation: Creating a powerful black and white image involves more than just removing color. It requires careful manipulation of tone, contrast, texture, and light to guide the viewer’s eye and evoke emotion.
- Lightroom is Your Darkroom: Lightroom Classic provides a comprehensive suite of tools, including the B&W Panel, Tone Curve, and local adjustments, that give you granular control over your monochrome conversions.
- Presets as a Starting Point: Traditional Lightroom presets can be a great starting point for black and white editing, offering a quick way to apply a specific look. However, they apply the same static adjustments to every photo, often requiring significant manual tweaking to achieve a consistent and polished result.
- The Power of AI Editing: Imagen elevates the concept of presets by using AI to create a dynamic, personalized editing style. By learning from your past work, it applies your unique black and white aesthetic to each new photo with remarkable accuracy and consistency.
- Personalized AI is Key: With Imagen’s Personal AI Profile, you can train the AI on your own black and white edits. This creates a profile that understands your specific approach to contrast, grain, and tonal relationships, delivering edits that are truly your own.
- Efficiency Meets Creativity: Leveraging tools like Imagen streamlines the most time-consuming parts of the editing process. This frees you up to focus on the creative aspects of your work, refine your best images, and spend more time behind the lens.
Why Choose Black and White?
Before we dive into the “how,” let’s talk about the “why.” Why do we, as photographers, still gravitate toward a medium that’s over a century old? What makes black and white so enduringly captivating?
- It Emphasizes Emotion: Without the distraction of color, the raw emotion of a scene often comes to the forefront. A joyful laugh, a quiet moment of reflection, the intensity in a subject’s eyes—all of these can feel more potent and direct in monochrome.
- It Highlights Light and Shadow: Black and white photography is, at its core, the study of light. The interplay between highlights, midtones, and shadows (what photographers call “tonality”) becomes the primary language of the image. You can use this to create drama, depth, and mood in ways that color sometimes cannot.
- It Reveals Texture and Form: Think of the rough texture of weathered wood, the smooth lines of a modern building, or the intricate patterns in a leaf. Black and white imagery makes these details pop, allowing the viewer to appreciate the form and structure of your subject without the influence of its color.
- It Creates a Timeless Feel: There’s an undeniable classic, almost nostalgic, quality to a black and white photograph. It can lift an image out of a specific time and place, giving it a sense of permanence and universal appeal. This is why it remains a popular choice for everything from fine art prints to wedding and portrait photography.
For me, choosing black and white is a deliberate artistic decision. It’s a way to simplify a composition and amplify its impact. But achieving that impact requires a thoughtful approach to editing.
The Traditional Darkroom in a Digital Age: Lightroom Classic
Adobe Lightroom Classic is the modern photographer’s darkroom. It’s an incredibly powerful piece of software that gives us all the tools we need to develop our images with precision and control. When it comes to black and white conversions, Lightroom offers a suite of features designed specifically for the task.
Let’s walk through the essential tools. Imagine we have a solid, well-exposed color photo. How do we transform it into a stunning black and white image?
Step 1: The Initial Conversion
The first step is the most straightforward. In Lightroom’s Develop module, you can convert your image to black and white in a couple of ways:
- Click on “Black & White” in the Basic panel.
- Press the “V” key on your keyboard.
This simple action desaturates the image, but our work is far from over. This is just the blank canvas. The real artistry happens next.
Step 2: Mastering the B&W Panel
This is where the magic really begins. The B&W Panel (which appears after you’ve converted the image) is your primary tool for controlling how the original colors in your photo are translated into shades of gray.
It contains a series of sliders, one for each primary color: Red, Orange, Yellow, Green, Aqua, Blue, Purple, and Magenta.
- How it Works: Each slider controls the brightness of the grayscale tones that correspond to that original color.
- Want to make the blue sky darker and more dramatic? Move the Blue slider to the left.
- Want to brighten the skin tones in a portrait? Move the Orange and Red sliders to the right.
This is fundamentally different from a simple desaturation. You are not just removing color; you are re-interpreting it. You are essentially “mixing” the grayscale tones to achieve the perfect balance.
Pro Tip: Use the Targeted Adjustment Tool (the small circle icon in the top left of the B&W Panel). Click on it, then move your cursor over an area of your photo. Click and drag up to brighten the corresponding tones or drag down to darken them. It’s an intuitive way to make precise adjustments without guessing which color slider to use.
Step 3: Sculpting with the Tone Curve
The Tone Curve is arguably the most powerful tool for adjusting contrast in Lightroom. It allows you to fine-tune the brightness and contrast of your image with incredible precision. While the sliders in the Basic panel (Contrast, Highlights, Shadows, Whites, Blacks) are great for broad adjustments, the Tone Curve gives you surgical control.
For black and white photography, a classic “S-curve” is often a great starting point.
- Click on the curve to add a point in the shadow region (the lower-left quadrant) and drag it slightly downward. This deepens the shadows.
- Add another point in the highlight region (the upper-right quadrant) and drag it slightly upward. This brightens the highlights.
This simple action adds a beautiful “pop” of contrast to your image. You can add more points to the curve to adjust specific tonal ranges, like brightening the midtones or crushing the blacks for a more dramatic, high-contrast look. Don’t be afraid to experiment here. Small adjustments can have a big impact.
Step 4: Adding Texture and Detail
Black and white images are all about texture. Lightroom provides a few key tools in the Effects and Detail panels to enhance this.
- Clarity: This slider adds midtone contrast, which is fantastic for bringing out texture in things like stone, fabric, or wood. Be gentle with it, as too much can create an overly gritty, unrealistic look.
- Texture: This is a more refined tool than Clarity. It targets finer details and can add a subtle sharpness and tactile quality to your images without affecting the larger areas of contrast.
- Dehaze: Originally designed to cut through atmospheric haze, this tool can also be used to add a powerful dose of contrast and mood. A little goes a long, long way.
- Grain: Adding a touch of grain can give your digital photos a beautiful, film-like quality. It can smooth out digital noise and add a sense of texture and nostalgia. The Effects panel gives you control over the amount, size, and roughness of the grain, so you can tailor it to your specific style.
Step 5: Local Adjustments for Final Polish
Sometimes, you need to make adjustments to specific parts of your image. This is where Lightroom’s Masking tools come in. You can use brushes, gradients, or AI-powered selections to:
- Dodge and Burn: Brighten (dodge) or darken (burn) specific areas to guide the viewer’s eye. Want to draw more attention to the subject’s face? Use a brush to slightly increase the exposure. Want to tone down a distracting background element? Use another brush to decrease its exposure.
- Enhance Local Contrast: Add a touch of Clarity or Dehaze to just one part of the image to make it stand out.
These local adjustments are the final touches that can elevate a good black and white photo to a great one. They allow you to be an artist, painting with light and shadow directly on your digital canvas.
The Role of Black and White Lightroom Presets
So, where do presets fit into this workflow? A Lightroom preset is essentially a saved set of slider positions and settings. It’s a one-click way to apply a predefined look to your photos. There are thousands of black and white presets available, both free and for purchase, created by photographers and companies.
The Good: Why Presets Can Be Useful
- Speed: This is the biggest advantage. A preset can give you an interesting starting point in a single click, saving you the time of manually adjusting every slider from scratch.
- Inspiration: Trying out different presets can be a great way to see your photos in a new light. You might discover a style you hadn’t considered before, which can spark new creative ideas.
- Learning Tool: By applying a preset and then looking at which sliders were moved, you can reverse-engineer the look. This is a fantastic way to learn how different combinations of settings work together to create a specific mood or style.
The Challenge: The “One-Size-Fits-All” Problem
Here’s the fundamental limitation of traditional presets: they apply the exact same settings to every single photo, regardless of the content of that photo.
A preset that looks amazing on a bright, outdoor portrait might look terrible on a low-light, indoor shot. A high-contrast preset might crush all the detail in a photo that already has strong shadows.
This means that presets are rarely a one-click solution. More often than not, you’ll find yourself having to make significant adjustments after applying a preset to make it work for a specific image. If you’re editing a full wedding or a portrait session with hundreds of photos taken in different lighting conditions, this can become incredibly tedious. You apply the preset, then you tweak the exposure, then the contrast, then the shadows… for every single photo.
You end up losing the consistency that you were hoping to achieve in the first place. You’re back to manual editing, just with a different starting point.
A Smarter Way to Edit: The Power of AI with Imagen
What if you could have the speed of a preset but with the intelligence of a human editor? What if you could apply your unique black and white style consistently across an entire shoot, without the endless manual tweaking?
This is where Imagen changes the game.
Imagen is a desktop application that integrates seamlessly with your Lightroom Classic workflow. But instead of using static presets, it uses Artificial Intelligence to learn your personal editing style and apply it to your photos with incredible accuracy. It’s not a preset; it’s your personal editing assistant.
Your Style, Powered by AI: The Personal AI Profile
The core of Imagen‘s power is the Personal AI Profile. This is where it moves far beyond any preset you can buy. Instead of using someone else’s style, you teach Imagen your own.

Here’s how it works for creating a dedicated black and white style:
- Gather Your Best Work: You need a collection of at least 2,000 of your own black and white photos that you have already edited in Lightroom Classic. These photos should represent the consistent black and white style you want the AI to learn. The more varied the lighting conditions and subjects in your training photos, the smarter your profile will become.
- Upload to Imagen: You point the Imagen app to your Lightroom catalogs, and it analyzes your edits. It looks at every slider you’ve moved—the exposure, the contrast, the B&W mix, the Tone Curve, the grain you’ve added. It learns the relationships between all these settings.
- Create Your Profile: Imagen‘s AI processes this information and builds your unique Personal AI Profile. This isn’t just one set of saved settings. It’s a complex neural network that understands how and why you make certain editing decisions.
Once your profile is built, the magic happens. You can now upload a new batch of unedited photos to Imagen. It analyzes each individual photo—its unique lighting, its subject, its histogram—and then edits it according to your profile. It asks, “How would you have edited this specific photo to match your style?”
The result? A gallery of photos that are all edited consistently in your signature black and white style, usually in under 0.5 seconds per photo. The edits happen in the cloud, so it doesn’t slow down your computer. When it’s done, you download the edits, and they appear right back in your Lightroom catalog, as if you had moved every slider yourself.
Why This Beats a Preset Every Time
- It’s Dynamic, Not Static: A preset applies the same -20 Shadows adjustment to every photo. Imagen might apply -10 to one photo, -35 to another, and +5 to a third, all to achieve the same perceived style based on the needs of each image.
- True Consistency: Because the AI understands your style, it can maintain that style across photos taken in wildly different conditions, from a bright sunny ceremony to a dark, moody reception. This is something presets simply cannot do.
- It Learns and Evolves: Your style isn’t static, and your AI profile shouldn’t be either. With Imagen’s Fine-tune feature, you can upload your final, tweaked edits back to your profile. Over time, your Personal AI Profile learns from your ongoing work and evolves with you. If you start to prefer slightly higher contrast or a different grain style, your profile will adapt.
Don’t Have 2,000 Edits? Start with Talent AI Profiles
What if you’re still developing your style or don’t have a large enough catalog of edited black and white images? Imagen also offers Talent AI Profiles. These are AI profiles built by world-class, industry-leading photographers.
You can browse through these profiles, find a black and white style that resonates with you, and use it to edit your photos right away. It’s still powered by the same intelligent AI, so you get all the benefits of dynamic, photo-by-photo adjustments. This can be a fantastic way to get professional-level results while you build up your own body of work to create a Personal AI Profile later.
Other Black and White Presets in the Market
Of course, Imagen isn’t the only tool out there. The market for traditional Lightroom presets is vast. You can find presets from individual photographers selling their styles on their websites, as well as from larger companies that offer extensive preset packs.
Some well-known names in the preset world include:
- VSCO: Originally famous for their mobile app, VSCO also offers preset packs for Lightroom that emulate the look of classic film stocks. Many of these packs include black and white film emulations.
- Mastin Labs: Similar to VSCO, Mastin Labs focuses on creating presets that accurately replicate the look of specific film stocks, such as Ilford and Kodak. Their goal is to provide a hybrid workflow for photographers who want the feel of film with the convenience of digital.
- Noble Presets: Noble is another popular choice, known for bright and airy styles. They offer presets that aim for a clean and timeless aesthetic, including options for black and white conversions.
These preset packs typically work by providing a collection of .xmp files that you import into Lightroom. Once imported, they appear in your Presets panel, and you can apply them with a single click. They often come with variations (e.g., “B&W High Contrast,” “B&W Soft”) to give you a few different options within the same general style.
The primary difference remains the same: these are static adjustments. They are a fixed recipe applied to every photo. While they can be a good starting point and are often crafted with great care, they lack the adaptive intelligence to analyze and adjust to the unique needs of each individual image. The workflow often involves applying the preset and then spending additional time re-adjusting the basic settings for each photo to achieve a truly consistent gallery.
My Workflow: Blending the Best of Both Worlds
As a professional photographer, my workflow is all about efficiency and quality. I need to deliver consistently beautiful images to my clients without spending every waking hour glued to my computer screen.
Here’s how I approach a typical shoot, like a wedding, using these tools:
- Cull First: Before any editing begins, I cull my images to select only the best ones. I use Imagen‘s AI-powered culling feature for this, which saves me hours by grouping duplicates, identifying blurry shots, and flagging closed eyes.
- The First Pass with Imagen: I take my selected photos and upload them to Imagen, applying my “Signature B&W” Personal AI Profile to the images I’ve decided will be monochrome. In just a few minutes, I have a fully edited gallery waiting for me.
- Review and Refine in Lightroom: I download the edits back into Lightroom Classic. Now, instead of starting from scratch, I’m starting from a place that is 95% of the way there. My photos are consistent, and my style is already applied. I can now focus on the creative touches.
- Artistic Adjustments: I go through the black and white images and look for opportunities to add that final 5% of magic. I might use a local adjustment brush to dodge and burn, add a radial filter to create a subtle vignette, or slightly tweak the crop. This is the fun part, where I can be an artist without being bogged down by the tedious, repetitive work.
- Fine-tune for the Future: Once I’ve delivered the gallery to my client, I’ll upload my final, tweaked edits back to my Imagen profile. This ensures my AI assistant is always learning and staying perfectly in sync with my evolving style.
This combination of AI-powered editing and manual artistic refinement gives me the best of both worlds. I get the speed and consistency that allows me to run a profitable business, and I retain the creative control that allows me to produce work I’m proud of.
Conclusion
Black and white photography is a beautiful and powerful medium, and Lightroom Classic provides us with an incredible set of tools to master it. While traditional presets can be a helpful shortcut or a source of inspiration, they often fall short when it comes to delivering true consistency across a varied set of images.
The future of efficient, high-quality editing lies in smarter tools. By leveraging the power of AI, Imagen offers a solution that transcends the limitations of static presets. It provides a personalized, adaptive, and incredibly fast way to apply your unique artistic vision to your work. It allows you to spend less time on the repetitive, mechanical tasks of editing and more time focusing on what truly matters: creating unforgettable images.
Frequently Asked Questions (FAQ)
1. Can’t I just make my own presets in Lightroom? Yes, absolutely! Creating your own presets is a great way to save a starting point for your edits. However, a user-made preset still functions like any other traditional preset—it applies the same static settings to every photo. It doesn’t have the ability to analyze each photo and adjust dynamically, which is the key advantage of an AI-powered tool like Imagen.
2. Is using AI for editing “cheating”? Does it take away my creativity? Not at all. Think of it as having a highly trained assistant who handles the tedious first pass for you. Imagen takes care of the repetitive, technical corrections (getting the exposure, white balance, and tone right according to your style) so that you can focus on the more creative, artistic aspects of editing, like local adjustments and fine-tuning the mood. You are still 100% in control.
3. Do I need a separate Personal AI Profile for color and black and white? Yes. For the best results, you should create two separate Personal AI Profiles: one trained exclusively on your edited color photos, and one trained exclusively on your edited black and white photos. This allows the AI to learn the specific nuances of each distinct style without getting confused.
4. How much does Imagen cost? Imagen‘s pricing is based on a pay-per-edit model. This means you only pay for the photos you actually edit, which can be more cost-effective than buying expensive preset packs that you may only use parts of. There are also subscription plans available for culling and other features.
5. What happens if I don’t like an edit that Imagen produces? The beauty of the workflow is that you are never locked in. The edits are applied directly within your Lightroom Classic catalog. If you want to change something, you simply move the sliders just as you would with any other photo. You can then upload that final, tweaked version to help Fine-tune your profile for the future.
6. Does Imagen work with software other than Lightroom Classic? Imagen is primarily designed for and deeply integrated with Adobe Lightroom Classic. It is also compatible with Adobe Lightroom, Photoshop, and Bridge.
7. How long does it take to create a Personal AI Profile? After you’ve uploaded your edited photos (a minimum of 2,000 for a black and white profile), the training process for the AI usually takes up to 24 hours. You’ll receive an email as soon as it’s ready to use.
8. Can I share my Personal AI Profile with a second shooter or an assistant? Yes, Imagen allows you to share your Personal AI Profile with other accounts. This is a fantastic feature for studios that need to ensure a consistent editing style across multiple photographers.
9. What kind of photos work best for black and white? Photos with strong compositional elements, interesting textures, dramatic lighting, and clear emotional content are often great candidates for black and white. When you’re not relying on color, you need the other elements of the image to be compelling.
10. What’s the biggest mistake people make when editing in black and white? A common mistake is simply desaturating the photo and stopping there. This often results in a flat, lifeless image. A great black and white photo has a full range of tones, from deep blacks to bright whites, and uses contrast to create depth and impact. The magic is in using tools like the B&W Panel and Tone Curve to shape the light.
11. Does Imagen handle things like cropping and straightening? Yes, Imagen offers several additional AI tools that you can add to your editing projects, including Crop, Straighten, Subject Mask, and Smooth Skin. This allows you to automate even more of the post-production process.
12. Can I try Imagen for free? Yes, Imagen offers a free trial that includes 1,000 AI edits. This is a great way to test it out with your own photos and see how it fits into your workflow.
13. What if my black and white style changes over time? That’s what the Fine-tune feature is for! As you continue to use Imagen, you can keep uploading your final tweaked edits. This teaches the AI about the subtle (or major) shifts in your style, ensuring your Personal AI Profile always stays up-to-date with your artistic vision.