Show transcription
Scott Wyden Kivowitz: Hi Chloe, how you doing?
Chloe Ramirez: Good. How are you?
Scott Wyden Kivowitz: Good good. I always love these because you know We're talking before we hit record. Anyway, so when I have to say hey Chloe Yeah, we haven't we haven't done this yet So so you're kicking off season four with me of the podcast we have New artwork for the show, which I'm going to show you after we stop
Chloe Ramirez: Ooh, I love that.
Scott Wyden Kivowitz: We just wrapped up actually the date we're recording this right now.
We just wrapped up the artwork today. So it's done Yep, and i'm really excited about this not only kickoff season four, but to have you to help me kick off season four so
Chloe Ramirez: I'm so honored.
Scott Wyden Kivowitz: fun.
Pre-Planning and Mood Boards
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Scott Wyden Kivowitz: Yeah nikon [00:01:00] photographers unite for season four, um Um, so I want to start withtalking about something that you mentioned has been working really well in your workflow, and that is like pre planning your, your sessions.
Now, I, I'm assuming this is more or less on the wedding side, more on the family side and other things. But can you talk about like the, the mood board aspect, the, the, the visioning and, and all that?
Chloe Ramirez: Yeah, absolutely. And you're correct for weddings. We really are matching their vision with your artistic flow. So it is a little bit different, and maybe a bit more straightforward, but for me with any of my creative shoots or just family or portraits, I do some branding now as well. Pre visualizing, which sounds kind of like woo woo and weird really helps me.
I'm an artist, so we're leaning into the woo woo part a little bit. Music's always been really important to me, so matching a song or something that will help me meditate [00:02:00] is very helpful. And by meditate, I don't mean like I'm sitting there going om or whatever. I'm just like in my car driving to the shoot.
It could be as little as that. Just really focusing in on the posing I might want to do, the storytelling. I can really see things in my head, which is maybe a really great thing to have and not, you know, Good for other things, but I can really picture the shoot before it happens. and before we get to that point, like driving in the car, like meditating, I make a little mood board.
Scott Wyden Kivowitz: Cause sometimes the ideas are not flowing, or maybe your client's vision is really not something that you particularly are inspired by. So really getting into it. one of the tools I use, is it okay to mention another company's name? Yeah,
Chloe Ramirez: So it's just Pinterest. Everyone uses Pinterest, but I use it to make mood boards.
So there's a feature on there and a lot of people don't know about it. They're like, where are you making these mood boards? They're so cool. Like I, it's just Pinterest. You just click on the collage button and you can go to a particular board. So I [00:03:00] always make a board for any of my creative shoots. I just did a Y2K one for someone's 30th birthday.
It was really fun. And I was going through just old posing, old lighting setups for the studio. And then. That can be just a bunch of random inspiration, right? So going in there and just selecting the ones that fit the vision are so helpful, especially for people who are visual like ourselves, photographers, that can be a really, really great tool and just seeing that and then music on the way to my shoot, just getting me pumped up, ready for the shoot is just another part of that.
Scott Wyden Kivowitz: Really interesting as I am, listening to you, but also I see you, right? And you've, you've got a board behind you with a bunch of
Chloe Ramirez: Oh yes.
Scott Wyden Kivowitz: right? And I'm looking at it and you're talking and you're like, I use Pinterest. I'm like, you look like the type of person who would, you Physically make a board right now.
I'm guessing I'm guessing pre printer is you probably physically made a board, but do you Every so [00:04:00] often still physically make a board
Chloe Ramirez: Yes, so I run a very small workshop called shadow and light, which is for people who want to get better at directing over posing you know, turn your head this way till I want you to really get into the moment with your couple as well as using artificial light. It's where the shadow and light comes into play.
So, I make these boards, if it's not a travel workshop. If it's a travel workshop, it's really hard to travel with that. I'll just send it to them prior. but this is great. I just put it up there and we can reference it. a lot of, and this is maybe kind of going off topic here, but maybe not, is a lot of times, We feel like we have to rush through our session because then our clients might be onto us.
They might be onto us that we don't really know what we're doing, but we're artists, we're creators. We have to stop and pause. So if I'm going to stop and pause and look at my inspiration board, that's just part of the creative process. That's not me not knowing what I'm doing. It's just me recentering and making sure that I have the storyline.
Correct. I'm not missing one of the lighting [00:05:00] setups, things like that.
Trusting Your Artistic Instincts
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Chloe Ramirez: No.
Scott Wyden Kivowitz: kind of feel like in a way, So there's that there's the app unscripted right where you can find your prompts You To get the poses you want and I have a horrible memory. So for me, I Love being able to set up a set up a shoot what they what they call a shoot I hate using the word shoot.
I like to use session but And and And attach like the different prompts that you want to use for that client and then I can quickly just pull it up on my phone It's kind of a similar approach where you're not You're not cheating in a way. You're not like, you know, you're, you're doing what you need to do to get the job done even better.
And, over time doing it over and over again, you're going to memorize the prompts, but there's so many that you could do that, you know, nobody can absorb all of it and remember all of it.
Chloe Ramirez: Absolutely. And that's why I love this podcast. So for [00:06:00] me, having a scripted response does not work with me cause I'm better off the cuff. Like when you made me read that little thing earlier, a little promo thing, I was like, I'm going to read it exactly how it is. So I make sure I get it right. but for me, it's just, I'm more of a conversationalist.
So getting to know my client in real time and just being present with them without the distractions and just trusting my gut with that one thing. Works for me, but that's why I like this podcast because, I listened to a few, I listened to Jerry's, my friend Elena's and I'm like, wow, we all do things similarly, but different.
And I think that's what makes it so beautiful as an artist. And someone starting out can go, wow, that really resonated with me where another person would be like, I live and die by those unscripted things. I can't Imagen my life without them. Well, they're both right. nobody's wrong. Yeah.
Scott Wyden Kivowitz: exactly. I mean, I don't do it for every client, that's for sure.
Proposal Photography Insights
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Scott Wyden Kivowitz: But, what I, I, I did a proposal, It was right before Christmas, I believe. and I knew the location perfectly. I knew where it was gonna be. [00:07:00] And, it's not a location I go to often, but it's, Tourist trap in right in the New York City skylines in the background.
So
Chloe Ramirez: Oh, you're. In the perfect location for the touristy things, yes.
Scott Wyden Kivowitz: Yeah, yeah, yeah And it's actually it was where this was was a park where the tours for the Statue of Liberty Ellis Island Take off like the boats leave from the spot. So that's there's like huge crowds and I knew what I wanted and I knew I wanted to experiment with a couple shots that I've never experimented with before and I knew that was a perfect place.
So I like Studied like those frames prior. They weren't prompts. They were just like I knew where I want to position that couple and how and actually in the Imagen community I don't remember the date. It might be a February post. I'm going to be doing this, but, it's good because this episode is coming out in February.
there will be a post where I share my thought process, [00:08:00] the, one of the three decisions I had to make for this photo. And this came from me studying what I wanted to do ahead of time, this pre visualization. So, To then make it happen and then I had to make the decision of what do I show the client?
Do I show them? The perfectly in focus of what they would expect or do I show them the blurry that they are not expecting that I think is the stellar of the three
Chloe Ramirez: Yeah. And that's trusting your gut as an artist, right? that is, I don't give a thousand photos. I call pretty tight. And so I make those choices for my clients. It sounds like you do as well. And that is such a cool thing. Yeah. But that's definitely one Oh, I know they probably want this one and you can always slip it in the gallery.
But what am I choosing to share? Because I want to attract these clients that are going to trust my gut as an artist.
Scott Wyden Kivowitz: yep,
Chloe Ramirez: Yeah, that's just so cool.
Scott Wyden Kivowitz: Yeah, I have another one coming up at the end of January, so we're recording this [00:09:00] beginning of January, but I have another proposal coming up at the end of January that, the location is in Princeton, Princeton, New Jersey, not at the university. I do a lot of proposals at the university, though.
Chloe Ramirez: I bet. Yeah.
Scott Wyden Kivowitz: this couple actually met while being students at Princeton University, and they used to go for long hikes through what's called, Battleview State Park. It's Princeton Battleview State Park. It's actually the location where George Washington was killed in the
Chloe Ramirez: Whoa. Whoa.
Scott Wyden Kivowitz: yeah, and where George Washington was killed is an oak tree was planted that's giant now.
And there's this what they call a colonnade. Never knew what that was until I looked up that word. Colonnade is like
Chloe Ramirez: know it either.
Scott Wyden Kivowitz: yeah, so it's basically it just looks like a whole bunch of columns connected at the top and bottom. That's
Chloe Ramirez: Oh, I can visualize that. Yes. Yeah.
Scott Wyden Kivowitz: and it's freestanding in the middle of this wide open field and I'm like, oh man, I can have fun with this.
So that's where the proposal is happening, in that spot.
Chloe Ramirez: That's so epic. Yes. I love [00:10:00] that.
Scott Wyden Kivowitz: yep.
Chloe Ramirez: I'm gonna know now when I see it.
yeah, it's a little morbid, the fact that it's like where George Washington was killed, but at the same time, it's also beautiful at the same time. So, a juxtaposition there, right? It's like rich in history and they made something beautiful out of it. And I think that's
Scott Wyden Kivowitz: Exactly. Yeah, exactly. so you were, you just mentioned a while ago about being, having your, your artistic choices in what you show your clients. So let's talk about the second thing that's been going well for you.
Workflow Changes Post-Pandemic
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Scott Wyden Kivowitz: You mentioned that, you know, from, from your whole workflow, basically from, from downloading the photos from your camera to culling editing and delivery.
Can you, can you give us an overview of what that looks like and how that's changed for you?
Yeah, so it really has drastically changed in the last few years, pretty much post pandemic. I feel like that's going to be our, you know, download.
Chloe Ramirez: is, Oh, is it pre pandemic or post post pandemic? I'm like, I got it. I [00:11:00] was at home, a single mom at the time. And I was at home with my kids, just like really trying to make everything work because I had a kindergartner that was on a zoom who couldn't read.
And I'm like, there goes my computer. I, so I had to streamline a little bit. And of course it was the perfect time, to get a puppy. I got a puppy and it was also a perfect time to really okay, let me go through with a fine tooth comb and just get rid of the excess. So what I've kind of landed on, and of course it wasn't perfect.
I feel like you hear these things and you're like, wow, she figured it out in an afternoon, no, it was like trial and error, making sure okay, I've got all my ducks in a row, but basically after my shoot, I go ahead and I upload, is it download, download, download. Yeah. I doubt. Yeah, I just, I use them interchangeably and it's probably all wrong.
I download my images and I back them up on an external hard drive and then it's just going on the cloud as well. And then I don't touch them. I was listening to Susan's striplings and she was like, I call immediately. And I was like, that's such a good idea. And then I tried it. I was like, Hey, I can't do it.
And I think that's what's [00:12:00] so like we talked about earlier. It's just so great to hear everyone's point of view. I give it a day, not much longer. I mean, if I shoot on Saturday, I have very strict hours. Cause I'm. family, we have a family of, seven, including my husband and I. So the weekend I try my best to not, we're already spilling over into the weekend.
So anything I can do to protect our time is sacred to me. So I'll do it Monday, you know, during office hours, I'll go ahead and call. I manually call. I know Imagen has, different options and I do like them, but there's just something in me that's I gotta do it myself. I think I like it. I like curating.
So that's really fun for me.
Scott Wyden Kivowitz: That's the artist in you too.
Chloe Ramirez: Totally. So I'll go ahead and curate the gallery, pull it into Lightroom. I just kind of look through, make sure there's not any extras. I don't want to pull more into Imagen than I need to. Like I said, I very much curate that gallery myself. I'll pull it into Imagen.
They've got the cloud feature, which is great. That makes me feel so good. Then I'll just save one of the memory cards. Cause I'm crazy. Even during busy season, I'll just buy more memory cards just [00:13:00] so I have that extra.
Scott Wyden Kivowitz: so you do you save your memory cards per client?
Chloe Ramirez: I'm insane. So I back up to, the cloud on my computer. I have an external hard drive and then I back up through Imagen and I just feel like it's such a perfect safety net.
I never want to have an accident. I had something happened a long time ago where I, I don't know what happened is like corrupt card or something. And it was before we had the dual slots and I lost some of the family. Photos from the wedding. And luckily it was for a family member. So it wasn't a huge deal.
I could just recreate it another day, which they chose not to. They're like, it doesn't matter. Those aren't the ones we want. And then I got very, very lucky, but I never ever want to be in that situation again, so I have a little safety net. after that I put it in the queue, so I am not a high volume photographer, but like most photographers.
It's we have our slow season and then we have our busy season. So although I'm not high volume, they, they do come in clusters. So there'll be one, you know, June is a big month for [00:14:00] weddings and for families before they travel or before sports start, you know, all those things. So June is pretty busy.
And then August, September, October, November. That's like my year right there. So I'll put it in the queue. And I know now that after I run it through Imagen that it has all my basic editing in there. I am like a super high touch editor, so I'll go through, I'll just make sure it's correct. And I have my profile dialed in now, which is great.
And then I also pull into Photoshop and do retouching on skin. If it's a creative shoot for weddings, I do not do that unless it is the portrait part of the gallery or People, if it's weird lighting and I need to correct something, but for the most part, I do not do that unless they pay extra because that would be insane.
Wedding galleries are huge. after that, yeah, as soon as I'm done, I use Pixie Set. I just drop them in Pixie Set, write them a cute little note. if it's a wedding, I curate into folders so they can find an image really easily. I used to get emails like, where's that one [00:15:00] image you posted? And I'm like, okay, it's number, you know.
But if it shows like getting ready, portraits, family photos, they can easily find those photos and that is it. Yeah.
Scott Wyden Kivowitz: Yeah, the so so the the sets or series or whatever, you know, each gallery solution causes something else very very handy even like for the proposals that I do. I have three that are pretty much in every gallery walking through.
Chloe Ramirez: Oh
Scott Wyden Kivowitz: Proposal and then engagement photos after, right? So I have three.
sometimes, like the one coming up at the end of January, I may not be able to do a walking. Because of this, there's nowhere for me to hide and capture them walking in
Chloe Ramirez: You just surprised. Yeah.
Scott Wyden Kivowitz: we have a, we have a plan in place. I'm gonna have a tripod and look like I'm a wildlife photographer shooting, The colonnade or the birds or whatever But yeah, it's a otherwise like those are so handy.
So that way the client can just click and go to where they want to see To to to figure out what they want to look at and what they want to buy or whatever [00:16:00] So
The Stress of Proposal Photography
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Chloe Ramirez: fun to have the engagement session right after so they can share photos right away. You know, like that, I remember getting engaged and being like, wait, I wish I had a cool photo of us to share and to have proposal and a few portraits that you like. That's great.
Scott Wyden Kivowitz: Yeah, yeah, yeah, it's, it's, there's, proposal photography, there's not big money in it. but it's, it's, high stress. For, for, for about five minutes, your heart is racing as the photographer, cause you're like, not only are you like, anxious for them, but you're like, for yourself, I can't F this up, cause if I F this up, that's it, it's
Chloe Ramirez: don't know if my nerves can take it yet.
Scott Wyden Kivowitz: Yeah, it's, it's high stress. so, but, trying to over deliver. So, I have action cameras connected all over me so I can get behind the scenes video for that, for them, as well. So, I do a lot of value add for what they, for what they're paying for. way more, way, way more work than what it, than, than what I'm making for them.
But they're fun and, you
From Proposals to Weddings
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Chloe Ramirez: Do people ever try and convince you to be their wedding photographer? Like after [00:17:00] seeing their proposal?
Scott Wyden Kivowitz: Yes, but I refer. I don't like doing weddings. I take weddings every so often. They have to be really special. and, I refer a lot, a lot of weddings to different photographers. So,
Chloe Ramirez: probably love that.
Scott Wyden Kivowitz: yeah, yeah. I was actually, in the middle of a proposal.you said like things come in waves, right? Thanksgiving, I had a proposal the day after Thanksgiving and a proposal the day after that.
yeah. And, both were in the same general area, one was on Princeton University, and right after I was done, I'm walking back to my car, and I sent a text to Charmy, and I was like, I got a wedding client for ya, it's like the perfect couple for her, so,it, yeah, it all works out, but, anyway, I'm glad that that's You know, that, that Imagens first of all, it's playing a small role in, in, in your process.
But overall, I'm just glad that, you know, through a, something as horrible as the pandemic was for so many people that something good came [00:18:00] out of it for you. And that was a puppy and, and, and, and, and, and figure it out how to streamline this part of your workflow more.
Streamlining Workflow and Managing ADHD
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Scott Wyden Kivowitz: I am curious, What is one of the things that you dropped from that workflow when you did fine tune this?
Chloe Ramirez: Chaos. I, I've been shooting. Yeah, I've been, well, I've been shooting forever, pretty much straight out of high school, but I started my business in 2010. my, Oldest is 15 now, so it's been a while that I've been professionally shooting and I just was sort of flying by the seat of my pants because I wasn't getting that many clients.
I was new. I was a baby myself with a baby, so I just really was just Whatever worked for me that day and I have ADHD. So my brain kind of likes that. I like a little flexibility because who knows if I'm going to be in the mood to do this, but I've found as I get older, that structure is the key for success for me.
if I don't have these workflows in place, I am just a lost little excited [00:19:00] puppy. Just Oh, I'm excited by this today. So I'm going to go do this and nothing ever. finishes, right? The tasks never finish. And then I wait to the last second and I'm procrastinating. So having, and in a way that does sometimes happen, I'm not perfect.
So that's why I have the cue. So if I choose to wait to the last second, well, at least I'm not perfect. All of my basic edits are done and it's cold because that's the bulk of it. Right? let's be honest, going through and fine tuning at this point in my career is fun and easy for me. So
Scott Wyden Kivowitz: yeah.
Chloe Ramirez: it kind of takes away the procrastination aspect or the stress of that and gives me a little structure.
The Power of AI Tools in Photography
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Scott Wyden Kivowitz: and now now it's all the new Additional AI tools that that are inside of Imagen for example, like the smooth skin feature which came out a while back You Like now where you might have manually had to do thatfor every photo previously now you could do in the click and then do some final touch ups instead of Taking the time to do in the first place and then refine it now.
You can just refine it
Chloe Ramirez: [00:20:00] Yeah, do you know what my favorite of the new features is? And I, I don't know if it's still beta or I'm bad at keeping up with that, but it's the teeth whitening. It looks
Scott Wyden Kivowitz: Ah, I
Chloe Ramirez: Oh my gosh. I love it. So I photographed my daughter and her friends and one of them had had a Frappuccino and she was like super worried.
I'm like, Oh, don't you worry, girl, it's going to be fine.
Scott Wyden Kivowitz: I got your click
Chloe Ramirez: Yeah. And it, you know, some teeth whitening can look really extreme and you don't want that. So that I love that one. That is amazing.
Scott Wyden Kivowitz: that's, that's awesome. So my go to, I was just talking to the product team earlier today that my go to for every client job is straighten, smooth skin, teeth whitening every time. And it's, yeah, saves me so much time.
Email Management Challenges
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Scott Wyden Kivowitz: So speaking about stuff that you cut out and chaos, you also mentioned to me that one area where you're struggling and you're working on, coming up with a solution for, and, and, and making it better overall is emails, right?
it's definitely in chaotic still.
with, [00:21:00] with even low volume, right? I, I'm also low volume just like you. but still. You gotta keep up with them, and as a solo photographer, it's, it is difficult. So, share with me, what do you have going on related to emails, and how are you solving that problem?
Chloe Ramirez: I have a system that I've been using for a while and, I know you were saying like in, I was listening and it's a dyslexia, right? And I feel like ADHD can be kind of, there's some similarities sometimes with that. And so for me, I'm an excited little puppy and I'll read something. I'm like, Oh yeah, I got this text from my friend.
Absolutely. I've said it in my mind to them. But I am, you know, at a stop sign and I should be looking at my phone because my kids are like, mom, you don't look at your phone while you're driving, you know, things like that. So I'm like, okay, I'll get to that when I'm home. Well, a lifetime has happened since I got that text.
I out of sight, out of mind. It's the same thing with my emails. I am genuinely pretty much know when I get an inquiry, whether I'm going to want to be their photographer or not. [00:22:00] Right. I'm very like yourself. I'm very specific about who I take on because at this point in my life, like If it, something's weird in there, I'm like, I'm going to refer you out, right?
It's not a good fit, but they don't know that. And maybe I've sat on it for 24, 48 hours. Well, that doesn't sound like much time. That used to be the window of time that you could respond, which was perfect for me. But now it's instant. Everything's instant. And so if I don't respond by that evening, I could have lost that client to another photographer who's equally great.
I mean, I love that about our industry. I don't feel threatened by amazing other photographers. I feel inspired by them. So yeah, they should get that. They worked hard to get that lead. You know, congratulations. But for me, Being one of the breadwinners in the family, okay, like I need to make sure I'm on it.
And if I really like that lead, I'm need to automate. So honey book, I have a little automation, like that lets them know I'll be responding to them within 24 hours. I'm really excited to talk to them. or they can schedule a call right [00:23:00] from there. So that's one little thing I've done. It's a little weird.
Cause it's like a canned response, but I think people understand, at least my inquiry went through. Right? It's not, it's not just a little pop up that they could have missed. At least there's some touch point and then they have that email ready to go if they want to be like, hey, we moved in a different direction.
Or, hey, can we do a phone call? I prefer phone calls. Something like that. But, it's not great. another thing I do if it's like Gmail, if I, it's like a past client, they'll just email me directly and not go through an inquiry form, which makes sense. I'll just star. The email immediately. And I won't open it, or if I open it, I start it and I go through my starred ones every morning and make sure, I will say it is a work in progress over the holidays, I'll just apologize.
I'm so sorry. Like about the delay, everyone, everyone understands. There's this no man's land that happens after, you know, Christmas or whatever holiday, and, Until now, basically today. That's why I was running late today. I was just like, okay, yeah, that's my actual Monday [00:24:00] today. Even though it's Tuesday.anyways, that was a long explanation, but yeah, no, it's, it's, it's not going great, Scott.
Scott Wyden Kivowitz: Yeah, yeah, I'm, I'm, I am right there with you with the same mindset of oh, a text came in or an email came in, I need to reply to this, but then I can't for whatever I was doing, right? and it is in, in my head, it's I have to reply to that. I have to reply to that.
I have to reply to that,
Chloe Ramirez: important. Yeah.
Scott Wyden Kivowitz: yeah. and then you have to, then you have to figure out your ways to remind yourself to reply the next day. I, use Apple Reminders for everything and Apple Notes for everything. So, for me, it's reply to so and so name in Apple Reminders. You know, for the next day at whatever time and it's, whether I'm on the laptop or the desktop or my phone or whatever it is, it's popping up.
It's in my face, right? I'm seeing it. I then have to go do it. I will say for myself, similar to you where you're setting things up in HoneyBook. I've been using Sprout Studio for years, but I [00:25:00] haven't fully set up the email automation in Sprout because I've been doing it in Flodesk for,
Chloe Ramirez: I love flow desk. Yes.
Scott Wyden Kivowitz: love it. but I'm trying to use Sprout more since it's my CRM aspect
Chloe Ramirez: Totally.
Scott Wyden Kivowitz: handle the email automation for the leads. and so that's part of my 2025 goals is get that in place similar to you with HoneyBook.
Chloe Ramirez: Oh, I would pay someone good money to just do it for me. that's another outsourcing, set up my honey book so it works for how I work.
Scott Wyden Kivowitz: Yeah. I mean, there are people who do it. There are people who do it.
Chloe Ramirez: Yeah, I should probably look into that.
Scott Wyden Kivowitz: each other, our businesses are gonna be flawless, Scott. We're gonna have all figured out.
Y
Striving for Perfection in Business
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Scott Wyden Kivowitz: eah, my favorite my favorite. Okay to perfection Quotes one is from my karate school and that is strive for perfection because they're never there is no perfection you can just keep working towards it and That is like our like on our banner in Japanese. [00:26:00] It says strive for perfection, but We can't read it when we're standing there
Chloe Ramirez: of course.
Scott Wyden Kivowitz: know Japanese.
we just know that's what it says. The other is from my, my favorite college professor. I went to college for a photography technology. his was,Professor, oh man, I forgot what it was. Holy smokes. It's not, it's it's not perfection. It's,Another P word, and I can't remember the name of it.
But anyway, it's like the consistency is like getting it, consistent, but with a word that starts with a P instead of perfection, like that's where you want to be. because there, again, there is no perfection. It's just, what can you do better and how can you repeat that so that you do it better all the time?
Oh, totally. Even though you didn't remember the word, I totally understand what you're saying. yeah.
Chloe Ramirez: my, my mind works that way too. I'll be so excited that I'm almost too excited to share it. And I've forgotten everything.
Scott Wyden Kivowitz: And I've totally said the quote so many times and for some reason I'm drawing a blank,
Chloe Ramirez: That's fine.
Scott Wyden Kivowitz: but yeah, So this is, this has been, this has been a lot of [00:27:00] fun. I, I love talking about all this stuff and, and inspiring others to Look at what they're doing in their businesses and see what, what are they doing?
What are they doing? So I'm not gonna say anybody's doing anything wrong, but what are they doing? What could they do better? for listening. and what tools or, or mindsets could they get in, whether it's visualizing with physical or digital boards, whether it's, Going over your entire workflow. I mean, now is the perfect time when people have a lot of downtime from the holidays to go over your entire workflow and figure it out.
Chloe Ramirez: Oh, absolutely. I'm actually
Scott Wyden Kivowitz: making plans.
Chloe Ramirez: post right now. some education around like why branding photos is really important during the winter months, and just kind of going through your workflow, going through, what your brand looks like to the outside, you know, getting some feedback there, and why that's important in January, February.
It's just a great time. Yeah.
Scott Wyden Kivowitz: Yeah, definitely. Chloe, do you have anything going on? keep in [00:28:00] mind, this is airing early February. Do you have anything going on that you want to share with everybody listening?
Upcoming Workshops and Events
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Scott Wyden Kivowitz: Any events you're speaking at, any, anything you want them to check out?
Chloe Ramirez: Yeah, definitely. So I have that private workshop I mentioned earlier. It's called Shadow and Light. It's going to be at the studio space in Sacramento that I rent. It's a very cool kind of collective that I'm a part of. And we, it's April 12th. We just set the date. Very excited. So that's going to be fun.
And then in, I think it's March. It's WPPI, which is one of my absolute favorite conferences to speak at. This year I am doing a photo walk, which I am very excited about. it's on couples posing. We're going to bring in some pro photo lights and really play with some artificial light as well. So that'll be really fun.
And then of course I'm sure I'll be at the Imagen booth, which is always so fun. I love yapper. So it's so fun to talk to people on the showroom floor.
Scott Wyden Kivowitz: yeah, it's gonna be great. We're gonna have, at Imaging USA and WPPI, we will have a bunch [00:29:00] of people from our product team at both events hanging out. So
Chloe Ramirez: love that.
Scott Wyden Kivowitz: yeah, so for those listening, for those watching, if you're at the events, don't be shy to share your feedback, share your feature requests, they're going straight to the people who need to hear it,
Chloe Ramirez: That's so great. Cause oftentimes they'll ask me a question and I'm like, it's magic. Let me talk to Scott. Let me connect you with Scott. Cause he knows all the technical questions.
Scott Wyden Kivowitz: Oh, that's so funny. yeah.
New Features in Imagen App
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Scott Wyden Kivowitz: I also want to mention for everybody listening that Imagen now has out. I. Don't know if it'll still be in beta by the time this airs, or if it will be out of beta. But, Background Mask is now available in the Imagen app, for everybody to try. So we now have Subject Mask and Background Mask.
You can put them both on, you can put one on, it's totally up to you. And you are in complete control over what is done in that mask.
Chloe Ramirez: That background mask I'm pretty excited about because it'll add a lot of drama. I love that. [00:30:00] Yeah.
Scott Wyden Kivowitz: it will. Yes, it will. so, Chloe, again, thank you so much for joining me. I'll be sure to include your site and all that stuff in the show notes for everybody to check out. and I really appreciate it, and I can't wait to see you at WPPI and maybe Imaging USA.
Chloe Ramirez: Yes. Maybe, this has been great, Scott. Thank you so much.