Jul 01, 2023

Workflows with Fer Juaristi

In this episode, Scott speaks with portrait and wedding photographer Fer Juaristi about his photographic and photography business workflows.

Hailing from Mexico, Fer Juaristi has always been creative at heart. Beginning in music as a drummer and then falling in love with photography. He approaches wedding photography with the aim to blur the personal and the artistic. As Fer experiments, he brings other photographers along for the journey with his educational content and workshops.

Episode Summary

Fer Juaristi shares his unique approach to wedding photography and his journey in the field. One of the key takeaways from the episode was the importance of prioritizing quality over quantity in photography and taking care not to burn out due to the monotony of the profession. Fer advises new photographers to experiment and blur the personal and artistic while controlling the narrative and highlighting the best images showcasing their signature style.

Fer also emphasizes treating clients as humans, not just numbers. He suggests sending customized links on pricing instead of generic PDFs and creating personalized proposals with the couple’s names and dates for a more personalized experience.

Despite having some social anxiety and experiencing pressure to deliver creatively in high-pressure situations, Fer still enjoys the process of wedding photography and finds inspiration in seeing other photographers thriving in the industry.

Discussed in this episode

  • EVF vs screen perspective offers new angles and adaptation.
  • CRM that simplifies business processes
  • Quick deliveries of previews and controlling the narrative
  • A beautiful place isn’t everything for weddings
  • Personalized pricing, customized links, and consultations
  • Slow down and prioritize quality photos
  • Overcoming weaknesses, photography challenges, and underdog mentality
  • Profile adjustments for Talent AI Profile personalization
Show transcription