May 01, 2023

Workflows with Braulio Rocha

In this episode, Scott speaks with Bar and Bat Mitzvah and wedding photographer, Braulio Rocha, about his photographic and photography business workflows.

Braulio Rocha is a Montreal-based Wedding & Bar Mitzvahs photographer. New York Times wrote a full-page article about Braulio, calling him “Montreal’s Bar Mitzvah King of photography”. Braulio has a fascinating career path, as shared by The Montreal Gazzet in a piece titled “From Janitor to Entrepreneur: A Montreal Immigrant Success story”. He is the father of two beautiful girls and is married to the love of his life, Sonia. Braulio is a speaker, educator, and motivator.

Episode Summary

We learn about Braulio’s journey from an immigrant janitor to an entrepreneurial photographer. We also discuss his thoughts on the latest technological advancements in the industry and how he takes his shoots to the next level.

One of the main takeaways from this episode is the emphasis on safety, with Braulio stressing the importance of backing up your work multiple times and providing a luxurious experience for clients. He sends edited photos to his clients right after the event, which they can share on social media to create buzz and awareness for his business. Braulio also creates Instagram stories during the event and tags the various vendors involved, leading to increased visibility and potential referrals.

Another interesting point discussed in this episode is the debate about whether or not to put pricing on websites. Braulio’s location has successfully put pricing on his site, but the answer depends on location and should be tested. His high-priced Bar Mitzvah photography packages are prominently displayed on his website, allowing clients to choose their preferred package without negotiation. By doing so, he saves time and attracts serious clients.

Braulio also dives into using AI in photography, sharing his experience with Imagen, which he believes is a wonderful tool for photographers. He used the software to edit eight weddings and two Bar Mitzvahs in just three weeks, which previously would have taken over a week for just one event due to interruptions.

Lastly, we touch upon Braulio’s unique approach to creating his own light for portraits by turning off all the lights. The approach has garnered attention from various publications, including The New York Times, as they questioned it. Braulio explains that he creates his own light to tell the story, not just to expose the subject. He believes that light is a key storytelling tool in his approach for photography.

In conclusion, this episode offered rare insights into the world of photography through the eyes of Montreal’s Bar Mitzvah King, Braulio Rocha. Whether you’re a professional photographer or just love photography, there is something for everyone to take away from this episode.

Discussed in this episode

  • Exploring the Benefits of Workflows
  • Reflections on the Bar Mitzvah and Bat Mitzvah Market
  • Exploring the Benefits of Bar/Bat Mitzvah Photography
  • Turning Off Lights for Optimal Control and Storytelling
  • Conversation on Controlling Light for Wedding Photography
  • Bar/Bat Mitzvah Photography: Saving Time and Money
  • The Benefits of High-Priced Bar Mitzvah Packages and Product Upsells
  • The Benefits of Offering a Gallery-Only Package in Wedding Photography
  • Conversation on Increasing Business Through Post-Session Workflows
Show transcription