Finding Perfect Locations for Photo Sessions with Carolina Guzik

[00:00:00] Carolina Guzik: I do like to scout the location prior to the session. I wanna make sure that it's accessible. I wanna make sure that I actually like it, that I have. Yeah. Kind of like the best spots. So like we're not wasting time. [00:00:13] Scott Wyden Kivowitz: Workflows of the podcast about saving you time and money in your photography business as a photographer and content Creator who struggles with dyslexia, colorblindness introversion, and anxiety stemming from years of being bullied as a. [00:00:27] Scott Wyden Kivowitz: Workflows have been my rock. I have workflows for every aspect of my life, and that's why I am so happy to bring you workflows a podcast Presented by Imagen as a company dedicated to saving you time and money in your photography business. It makes sense to enhance and expand the conversation to all things workflow. [00:00:49] Scott Wyden Kivowitz: Tune in and subscribe to hear stories, strategies, and tools that could be your rock. Hear from people just like you. Put the camera down for little connect the headphones and get to work with workflows. Get in on the conversation by joining the Imagen community today. Imagen the possibilities [00:01:09] Scott Wyden Kivowitz: Carolina Guzik is a wedding and family photographer from Miami, Florida. She loves to work with. Awesome people. Carolina is married to her husband, Christopher, a Neva bulldog named MacArthur. She's a yoga aholic, a fan of game of Thrones gifts, ice cream, and traveling Carolina has a degree in mass communications and advertising, which has served her well in her photography business. [00:01:34] Scott Wyden Kivowitz: She created the Tog Republic podcast because she wanted to share her knowledge of marketing strategies with other photographers. Now we are delighted to have Carolina on workflows to share her workflows insights with you. Here is my friend Carolina. Guzik. Hello, Carolina. Hello, Scott. how you doing? I'm good. [00:01:59] Scott Wyden Kivowitz: You good? Good, good. so this is gonna be a fun conversation, because I feel like how often do you get interviewed? As like a photographer instead of a podcaster, like, is it often these [00:02:13] Carolina Guzik: days? Well, yes, because like the majority of times I get interviewed for like photography podcasts. So even though I'm a podcaster, I get interview as a photographer. [00:02:23] Scott Wyden Kivowitz: Good, good. Yeah. I'm glad. I'm glad. Cause I feel like sometimes that line gets, pulled in opposite direction. So I'm glad that, you, you get. to bring it back, whenever you're a guest and that's what we're gonna do today. Great. and we're gonna be talking about a topic of course, that I know that, you enjoy talking about as well, which is workflows mm-hmm [00:02:43] Scott Wyden Kivowitz: Um, so that that's the theme of the show like that. And so we're gonna get right into the first question. Same question. I ask every guest in the show. Okay. What is one, one thing that you do for the photographic process behind the. That has saved you time. [00:03:02] Carolina Guzik: Hold on. Cause I might not understand this question completely, but do you mean like behind the camera, do you mean like when I am photographing or when I get home? [00:03:10] Carolina Guzik: Yeah. [00:03:11] Scott Wyden Kivowitz: When you're photographing. Yeah. [00:03:15] Carolina Guzik: Wow. this interview is going south already. [00:03:18] Carolina Guzik: I don't have much of a, I mean, other than, you know, making sure that my camera is, you know, sync with my, you know, second photographer, other than making sure that I'm on the right day, the right time. Other than that, I don't. [00:03:32] Carolina Guzik: Much of a process. I mean, I do have for weddings, a timeline that I create for my, for my couples, like a photography timeline. So that keeps me a structure. But I think that, I mean, I think, I think that would, that would be a process, you know, making sure that I have a timeline. Yeah. I am very type a, so even though I'm creative, my brain needs to be really organized. [00:03:57] Carolina Guzik: yeah. I need to know what that makes sense gonna happen. I mean, and obviously at a wedding, there is things that, you know, are unpredictable and, you know, things might run late, but I do like to have some kind of like a structure. [00:04:08] Scott Wyden Kivowitz: Sure, sure. Yeah. Yeah. I mean, having, having that in place, I, I, I like to do that as well. even if I have, like a lot of my stuff are, are a lot of my sessions are, either families or engagement or proposal sessions and they're pretty straightforward. It's just a matter of. You know, which family members do you wanna photograph in what order? what makes the most sense and. Have that on your phone or whatever, or memorize it depending on how big or small it is. [00:04:33] Scott Wyden Kivowitz: I [00:04:33] Carolina Guzik: do. You said also, now that you mentioned this, I do like to scout the location prior to the session. I wanna make sure that it's accessible. I wanna make sure that I actually like it, that I have kind of like the best spots. So like we're not wasting time. I live in Miami, which is extremely hot. So like, I don't make my clients walk for no reason because then I know we're gonna suffer so, [00:04:58] Scott Wyden Kivowitz: yeah, yeah, yeah. [00:04:59] Scott Wyden Kivowitz: I don't blame you. I do the same thing with my proposals. That's like heavily, heavily scouted and researched. in person sometimes, and also using multiple apps and services and stuff. cuz that's like a once in a lifetime, you can't screw it up. That thing. I, you know what, [00:05:12] Carolina Guzik: that's what I don't like. [00:05:13] Carolina Guzik: Like I don't do, I don't photograph proposals at all. Like I don't have the patience. I don't wanna pretend to be kind of like a, like a person walking, you know, by the couple. So they don't know that is me. And I'm always concerned about like, what if you missed the queue? Like what would happen? So props to all of you that do proposal so well. [00:05:32] Scott Wyden Kivowitz: Thank you. Yeah, I, I, I do enjoy the, the, the high pressure situation. I mean, it's, it's a short period of time, but it's, it's fun for me at least. so, okay. So having that in place, that that's really good. Of course. let's move into business. What is one thing that you do for the business that has saved you either time or money? [00:05:54] Carolina Guzik: There are a lot of things that have saved me time and money I'm and obviously I'm in a podcast, you know, that is wrong by Imagen. So obviously shout out to all of you because you know, outsourcing my editing has obviously saved me tons of time that now I can focus on other things in my business. So yeah, [00:06:10] Scott Wyden Kivowitz: that would so we're. [00:06:11] Scott Wyden Kivowitz: Yeah. And we're gonna, we're gonna get to editing, I think next, is there any other areas that, [00:06:15] Carolina Guzik: that I run my ImagenAI's through? To be called through another AI, you know, company. So that has also helped me a lot. And again, I don't take that many clients. I take about, you know, 25 good weddings per year. [00:06:31] Carolina Guzik: I know, you know, that I will meet my financial goals, but then that allows me to, you know, have a little bit of time. So like, I don't have to get so overwhelmed in the post. You. Shooting per se, you know, like a lot of people take so many clients and then they get really overwhelmed because they come home and they're like between the editing, they, you know, delivering ImagenAI's it's like a lot. [00:06:50] Carolina Guzik: So I tried also to pace myself. I know money is good, but also after all, you know, my, my health is more important. [00:06:58] Scott Wyden Kivowitz: Yeah. Yeah. For sure. For sure. You also mentioned AI calling. Yes, I do wanna mention that. Imagen announced AI calling and that is coming soon. Is anybody listening? Who's interested in signing up, just go to imagen-ai.com/culling and you can fill out the form and be notified when the beta is available to try, try again. yeah. Got, got to that little bit of that little plug in there for, for, for Imagen, of course. yeah, you know, I, I talked to, to charming Pena, Two episodes back. And she also has cut down on the volume of weddings she's taking, which has actually increased her business. Cuz now she's being pickier. [00:07:32] Scott Wyden Kivowitz: She can charge more, make it more of a, of a luxury, absolutely wedding photography photographer than, than just another wedding photographer. So, that, that may not work for every single person, especially on depending on your location, but it could. For many, many [00:07:47] Carolina Guzik: photographers. Absolutely. And I think, the experience that I give my clients now got better. [00:07:51] Carolina Guzik: And actually, this is kind of like one of my selling points. I said, I only take 20 couples per year. I wanna give my couples my absolute best. So when somebody, you know, is inquiring or they, you know, feel like moving forward, they know, I mean, they feel like very exclusive, right? They're like, oh, we for sure can count on her. [00:08:09] Carolina Guzik: And I even say like, I'm not a wedding planner. Not, I wanna be, that's not my job. There is amazing talented people out there, but I do have knowledge of the industry. These are couples that are their first weddings. Right. They don't know anything. So like if they shoot me an email asking me for any recommendation, if I reply within 24 hours, that looks really, really good. [00:08:30] Carolina Guzik: Right. Cause they feel seen right. They feel heard. So like that has helped me, you know, a lot with referrals and again, clients, I. It is, has been my experience where clients feel taken care of. I don't know, they become more generous. So obviously my upsells are really good. [00:08:49] Scott Wyden Kivowitz: upsells. Yes. speaking of upsells, there's a lot of photographers that are actually doing an upsell for faster turnaround times. [00:08:59] Scott Wyden Kivowitz: Thanks to what Imagen has done for them, with their editing. So. what is one thing that you do for editing that has saved you time? [00:09:07] Carolina Guzik: well, obviously, Imagen, and you did mention about this upsell and for a second, I thought about it. I'm like, this is gonna be so, so good. But then I was like, mm I'm gonna hold on this for a moment because I also, even though imaging is like so good and so fast, it's still like, on my end, I wanna make sure that I revise every single image. [00:09:26] Carolina Guzik: So I still, you know, obviously he did has cut down my time of editing in. More than half, but I still wanna pay close attention to make sure that everything looks really, really good, so right. For sure. outsourcing my ImagenAI's has been great and I was really. Late to this, you know, I've been a wedding photographer for 11 years and I had several people on my podcast be like, you need to try outsourcing is the best thing ever. [00:09:51] Carolina Guzik: And I was like, Nope, Nope. I don't like it. I don't do it. Yeah. And then would Imagen, I was like, okay, I'm finally going to give it a try because I don't have to per se train another person. It seemed like faster learning, you know, because of a computer. And when I did, it was like, definitely not like, no turning back. [00:10:08] Carolina Guzik: I was like, this is it. This I. It was worth the wait finally, you know, I, I can trust and my ImagenAI's have been, the consistency has been really, really good for me. [00:10:19] Scott Wyden Kivowitz: Awesome. Awesome. I'm glad that that it's been able to help. And, it is interesting whenever somebody compares it to a human cuz there are a lot of similar similarities, but also a lot of differences. [00:10:27] Scott Wyden Kivowitz: Mm-hmm I, I look at it like, like the fact that it does learn like a human, it could do it faster, but the fact that it takes the emotion out of the. Absolutely big thing is a big thing. It lets you worry about the emotion after the core component of the photo is done. If you want to add final touches, you add final touches. [00:10:47] Carolina Guzik: I mean you can, you can match the speed. That's just something that is truly unimaginable. So that has been really, really good because even though I'm still my turnaround for photos, it still is a month. now, even though I get my ImagenAI's, you know, within, you know, five days of the wedding, I'm still taking my time to making sure that everything is perfect. [00:11:09] Carolina Guzik: And, you know, sometimes I do deliver before the, the four week mark, that is still, you know, it gives me the, the, the head space or the freedom of, you know, in my mind to be like, everything is taken care of. And now I'm just taking my time because you know, I'm doing other things and then, you know, finalized galleries or things. [00:11:28] Scott Wyden Kivowitz: If you are enjoying this episode, please take a moment to leave us a review at apple podcasts, Spotify, or podcaster. We truly appreciate it. So this is fantastic. what is now one thing you do after a session that has increased business? Like have you ever considered doing upsells after the fact, or do you think that's too shady? [00:11:51] Scott Wyden Kivowitz: I upsells after [00:11:51] Carolina Guzik: the fact. Yes, I do upsells after the fact. So. It's not for me. It's not considering shady. In my contract says that there is a possibility for Appell after the fact. So client kind of knows, and the Appell that I'm making is not a force Appell obviously, and it's something that seems organically. [00:12:11] Carolina Guzik: This happens mostly on albums, right? My collections have a certain amount of like pages on an album. And then when I, when I'm delivering, for example, let's say an image or a gallery that has 700 ImagenAI's and their album only. 20 pages then a lot of ImagenAI's are gonna be out of this album. So if I say like, Hey, we can add an extra 10 spread. [00:12:32] Carolina Guzik: We'll be an extra, you know, 20 pages. This will be like a more complete story. Do you guys wanna proceed with that? And then it's completely after the couple to be like, yes, we wanna do this or not. We wanna, you know, wanna stick with what we already paid. [00:12:49] Scott Wyden Kivowitz: awesome. Awesome. any, anything else that you do after a session? cause like, I, I kind of like gave that one to you a little bit. I think I do potentially, but I'm wondering, well, [00:12:58] Carolina Guzik: obviously after a session I do a couple of, you know, teases, right? So like if a couple doesn't have to wait four weeks to see their, their ImagenAI's. So like a few days after maybe two, three, you know, Whenever, you know, however, this comes organically. [00:13:12] Carolina Guzik: Yeah. Yeah. I add a couple of ImagenAI's to, Instagram. So like I hit a little bit on social media, obviously. Nice repurpose. Those ImagenAI's on Pinterest. So like, yes. I've, you know, I do a lot of little marketing touches throughout, you know, A session. And obviously after a session is completely delivered, whether it's a family session or a wedding then comes the part of like how I'm gonna use these Imageners to market my business, because you have already served those clients. [00:13:37] Carolina Guzik: Right. They love their ImagenAI's. Yeah. They paid your money. They, they moved on with their lives. So what do you do with those Imageners in a way that is gonna serve your business? So how could. Use those ImagenAI's to attract new clients. And that comes with like blog post, which is not a blog post about the couple that I just serve, but a blog post about like any article, any, you know, interesting idea that a new couple might be looking for using the ImagenAI's of the wedding that I just had. [00:14:03] Carolina Guzik: So a more clear example would be, I recently photograph a wedding that was very colorful and she wore like, Like a rainbow dress kind of a thing. It was absolutely beautiful. So I use all those ImagenAI's to talk about how you can add color to your wedding and you don't have to have a white wedding if you don't want to a, a white dress wedding, if you don't want to. [00:14:24] Carolina Guzik: So I'm using the ImagenAI's that I use from the wedding, but I'm attracting new clients with that content. So that's something that I heavily do after a session [00:14:34] Scott Wyden Kivowitz: repurposing content. Yes. Is a, is a huge thing. I mean, beyond just like. You know, photographs just in general, like, you know, taking, taking a blog article and using it for here for there. [00:14:44] Scott Wyden Kivowitz: I mean, in, in a way, a little bit behind the scenes of workflow of the workflows podcast, that's what we do right with the workflows podcast is we take the entire, the entire episode. We break it into little bits and pieces and we share it on different platforms, in different ways. it's, it's a huge, huge benefit to repurpose content, whether it's your photographs, whether it's website copy, ad, copy, you know, repurposing it all around,is a great thing, you know, and I did notice related to, you know, sharing on Instagram and stuff like that is, Imagen talent photographer. [00:15:13] Scott Wyden Kivowitz: Michael Anthony has been doing a great job doing these fantastic behind the scenes of wedding shoots. he's been putting these little videos together for TikTok and for Instagram reels that have been doing very well. And I feel like that's something that a lot of photographers can learn from is, have your assistant document your session, take some of the behind the scenes footage, mix it with the final results. [00:15:37] Scott Wyden Kivowitz: These teaser photos that you've now generated, right. within a couple days and throw together a video. If, you know, 22nd TikTok or a, or, you know, one minute TikTok or an Instagram reel, you can get a lot of clients from that. Cuz that is what is hot right now. That's what's really popular. With clients these days, they're, they're watching these [00:15:56] Carolina Guzik: videos when everybody loves like, what's, what's the word I'm looking for? [00:16:00] Carolina Guzik: Like, like a feel good story. Right? So when you see also, also everybody loves a transformation. So when you see kind of like the behind the scenes that, you know, looks normal, right. Because it's beating shot with like a cell phone and then you look the edited Imageners that look so refined and so beautiful. [00:16:15] Carolina Guzik: It's like a transformation, right? It's like, yeah, your wedding is, this is beautiful, but these ImagenAI's are gonna make them. So much, you know, studying or something like that. [00:16:25] Scott Wyden Kivowitz: Yep. Yep. okay. So we've talked about now, photographic process, the business editing after a session. Now I want you to look down at your photography business, from like this 30,000 foot view down. [00:16:39] Scott Wyden Kivowitz: Okay. You don't have to go into too much detail, but I'm wondering if you can share an outlined break. of your workflow from lead to delivery for a client? That's a, that's [00:16:52] Carolina Guzik: a charge question. Scott. Scott . Yeah. Okay. So yeah. Okay. So from booking all the way to delivery. Okay. So from booking, you know yeah. [00:17:02] Carolina Guzik: Obviously contract retainer balance, obviously emails, follow up with all this information and copy of all these documents so they can, you know, archive. Documents or refer to them. If you need them along the line, I send a couple, obviously a welcome email then, prefer vendor list. Right? I like to bring my friends along. [00:17:23] Carolina Guzik: So I prefer vendor list is always great then, you know, we, I re I tell them that I am on Instagram and if they wanna follow me, they can. So if they follow me, I follow them back. If they don't follow me. Nice. I send that invitation. They don't take it. I like, I don't force it on that. If they follow me back, I do pay close attention to their stories. [00:17:44] Carolina Guzik: I pay close attention to what they're posting, because that's me getting to know them. Right. So I don't get to see my couples for months and I don't want to be a stranger. So all these little Instagram stories that we think that they're silly or whatever, they really get me closer to having like a strong. [00:18:04] Carolina Guzik: One with them the day of the wedding. And it's actually really interesting. I mean, I have a dog, I talk about my dog a lot on my Instagram stories and the amount of times that I have come to a wedding and complete strangers come and ask about my dog is really insane. So I know it works. Yeah. So anyway, so I do all these little touches, A month prior to the wedding, we do another phone call or a video call. [00:18:26] Carolina Guzik: And we talk about kind of like finalizing details. I present a timeline that they revise and then we change anything that needs to be changed. This is not a wedding timeline. This is a photography timeline I'm not doing at what time tables get there. No, have no idea. And when of those things I'm talking about, like at what time would be, you know, photographed certain things. [00:18:45] Carolina Guzik: So we go over. then obviously the day of the wedding. I start the day with a cute text in the morning. Hey, happy wedding day. I always joke and I say like, I'm alive and well, I'll be there soon. So they know that, you know, that I will show up to their wedding kind of a thing day of the wedding, you know, follow my timeline, have fun, be creative. [00:19:07] Carolina Guzik: I come home. The first thing that I do when I come home is, save all the ImagenAI's in several, stern hard drive. Because I get a little bit freaked out that I'm gonna lose them. So they get saved several times. I upload them to the cloud. The next thing that I do the same night is I upload all the Imageners, which are thousands of Imageners into the company that I use for calling and I go to sleep. [00:19:30] Carolina Guzik: That's it. The next morning when I get my image, I mean, it doesn't take 24 hours, but you know, I go to sleep, so I'm not paying attention. So the next morning when I wake up and I see my final calling, I go through that calling and I do a final calling myself. Okay. So the first calling let's say that is 50%. [00:19:48] Carolina Guzik: And then I narrow it down to like 20% of ImagenAI's. And once I have that done immediately, I send them to a match. and I wash my hands and go to sleep again. . And then obviously when I receive the Imageners, as I mentioned before I go through every single, you know, photo, I make any adjustments that I need to make. and then once I have that final gallery, am I, am I trying to match, do I need to keep going down this rabbit hole? This is good. [00:20:15] Scott Wyden Kivowitz: This is good. This is good. This is good. [00:20:17] Carolina Guzik: So one, oh, I forgot one really good step that I think that a lot of photographers don't do when I come home mm-hmm after wedding and while I'm uploading the ImagenAI's to my external hard drives and the cloud and all that, I sent a thank you email to the couple and to all the vendors. [00:20:32] Carolina Guzik: I don't send this email at two o'clock in the morning, like a crazy person, obviously not. So like I just schedule my email to be sent next morning. Mm-hmm right. And for the vendors, I thank them. And I said that if the client approves a vendor gallery, that I will be sharing with them, some ImagenAI's and to the co I just said, thank you so much for having me. [00:20:51] Carolina Guzik: And I talk about their wedding, you know, like my God, this was so great. Whatever, you know, details are. The important thing here is to thank the vendors because every single time I send this email, the majority of the times I get a reply saying like, oh my God, nobody has ever sent us a thank email. And that for me is insane because it's like, first of all, gratitude and second of all, like so easy to make an, you know, like to be memorable just with something so little. [00:21:15] Carolina Guzik: Yeah. Okay. So back to like, I get my ImagenAI's very good. upload all my Imageners to the gallery that, you know, the software that I used to deliver my ImagenAI's, I create a slideshow, I create an album. and then I set up a meeting with a couple because I don't send things just via email. I do a live reveal of the gallery, cause I wanna make sure that they're on the right mindset, that the cell phones are off. [00:21:40] Carolina Guzik: And even though I don't go through the whole gallery, like on this meeting, I tell them. You know, like I show them the slideshow that I create, which is like about three minutes long, maybe, then I walk them a little bit through the gallery. I explain them how the gallery has been divided. I tell them that I'm gonna send another email with the P pretty much all the logistics now of like accessing your gallery. [00:21:59] Carolina Guzik: I go over right. The album that I have designed. So now they're seeing like, oh my God, all these Imageners are so great. And I'm like, you have 30 days to, you know, commit to this, whatever you want. And I let. and then a month later, I check back with them, like, do you guys like the album? Do you guys wanna proceed? [00:22:16] Carolina Guzik: What would you like to do? And at that time, if they want an album, then we go move forward with the album. And they say like, Hey, everything was fantastic. The family loves the photos, whatever. At that time I ask for a testimonial and that's it. It's a reason [00:22:30] Scott Wyden Kivowitz: you might have wondered why I asked that question, right. [00:22:34] Scott Wyden Kivowitz: When right before you started, you were, you were a little like, oh, that's a big question, but here's the thing. you gave so many good nuggets of, of knowledge in there that were actually related to my original questions. Like for example, like, like, the, the Instagram thing. Right. So that helps you behind the camera. [00:22:53] Scott Wyden Kivowitz: Mm-hmm but it also helps your business. Right. looking, you know, getting to know, getting to know your client helps you in many, many, many ways. but also. emailing the vendor. That's a big business thing. Right. So, so that's why I asked that question and I'm, I'm so glad you, you, know you, you, you definitely shared a lot, so I hope everybody's listening. got a lot from, from, from that. [00:23:15] Carolina Guzik: I was a little bit I'm like, I don't know. This is what he wants from me. [00:23:20] Scott Wyden Kivowitz: yeah. Yeah. See, like, it's, it's interesting. Like you don't wanna share too much when you, when you propose that question because you wanna leave it open for, for. These these bits of, of knowledge to, to just come out naturally. [00:23:34] Scott Wyden Kivowitz: Right? That's that's, that's what this is. It's all about. So, thank, thank you for sharing that, cuz that was that the whole Instagram thing that in itself is a hugely valuable thing that probably. You know, 50% of photographers are not doing, [00:23:50] Carolina Guzik: maybe, I don't know if the words is scared, but they might be like, oh, I don't wanna seem needy or I don't wanna feel, you know, whatever. [00:23:58] Carolina Guzik: So for me, it's really fun because it's like organic. I'm not really. Searching for the content they're putting out. They're just putting the content out publicly on Instagram. And if I, you know, if they follow me and I follow them back then it's completely easy to reply to an, an Instagram story or to, if they have a post about like their birthday, it's really easy to be like, Hey, happy birthday. [00:24:17] Carolina Guzik: You know, I, I, for me, I mean, I am very friendly. So for me comes easily. . [00:24:25] Scott Wyden Kivowitz: Yeah. And, and, and the, the whole, vendor thing, for example, a good example, like that experience that I had related to that is, so I don't photograph weddings, but I do a lot of families, as I mentioned. And, not long ago, a family hiring me to photograph their, their family with their newborn at the venue. [00:24:43] Scott Wyden Kivowitz: They got married the year prior, and it was a really, really great photo session. and the, wedding coordinator at the venue actually, you know, gave us access to the entire ground, inside and out. And afterwards I emailed a thank you and stuff like that. And they wound up using my photos to promote it and invited me to do it anytime with any of their client, you know, Wendy, their wedding clients anytime. [00:25:08] Scott Wyden Kivowitz: And I was like, all right. So it, it works out to be kind to your vendors. whether it's a venue or a florist [00:25:17] Carolina Guzik: a hundred percent, and you will think that this is something that is that a lot of people do it or that everybody's doing it. And the reality is that very few photographers are actually going the extra mile. [00:25:27] Carolina Guzik: Is it? Yeah. I mean, I'm gonna say yes, but is it like extra work? Yes, especially for me, because like, I don't share the full gallery with vendors. I think I, myself, I'm a very private person. So I put myself in the shoes of my clients and sometimes, maybe I assume things. But anyway, so like I, when I'm looking at, when I'm delivering a gallery to my clients, you know, let's say this gallery has 700 ImagenAI's there is a lot of things in that gallery. [00:25:54] Carolina Guzik: There is a lot of private moments and I'm not talking about like nudity or anything like that, but there are little things that perhaps didn't wanna share with the DJ. Right. The does she wanna have like her, her mom helping her in her dress? ImagenAI's for the DJ? Probably not. So when I sent. My gallery, then I go and I choose about 50 to a hundred ImagenAI's that I think vendors are going to enjoy. [00:26:17] Carolina Guzik: So obviously very heavy on details. I do add a couple of romantic photos from the couple, because I know perhaps the venue likes a little bit more like storytelling when they're posting things like that. And a little bit of party. So like the band or the DJ can also have like a little bit of fun. [00:26:31] Carolina Guzik: Imageners mm-hmm and I send that gallery first to my. Now it is in my contract that I have full rights of the ImagenAI's and that I can do whatever I want, but I don't care about that. I care about the privacy and the comfort of my clients, because if they trust me, they're gonna refer me. So like, for me, it's better to get the approval of my client, even though I could be like, well, it is in my contract. [00:26:51] Carolina Guzik: That's not, that's another way that I like to business. So I send it to my clients and I say, I explain to them, I'm like, you know, these are the ImagenAI's would you be okay with me sharing this? ImagenAI's if there is an image within this gallery that you don't want, let me know, and we remove it, or if you just don't wanna share your Imageners, that's also valid. [00:27:09] Carolina Guzik: I don't want you to feel like you have to. So it's, my clients are always in full control of the experience. even though I have a contract, even though I run a business at the end of the day for me, I want my clients to feel really, really good to do things that feel okay to me. So like, you know, good, good energy. [00:27:31] Scott Wyden Kivowitz: yeah. You know, you never know. It could be literally something as, as, uh, Small, as you know, you wanted to share this one photo of, of the couple and, and the bride, didn't like exactly the way she looked in the one photo and she just wants she's okay. With the 99 of 'em. But not [00:27:47] Carolina Guzik: that last one. And again, we are assuming we see a photo and we're like, oh, this is completely okay. [00:27:51] Carolina Guzik: I don't know their point of view. I don't know if that's something that is really private to them. I don't know. As you said, if she feels or she, or he feel comfortable. So I always like to, you know, again, client is in full control of the experience that. [00:28:05] Scott Wyden Kivowitz: Yeah. Yeah. Great. okay, so let's shift a little bit into something very modern futuristic. [00:28:13] Scott Wyden Kivowitz: What does the future of AI in photography look like to you? [00:28:20] Carolina Guzik: I would say to be honest, I don't like the future that much. Like, I don't like futuristic things but I just think that, you know, Editing is really good. I wanted to get better. So like, I call more time on that. I would like for like my, the calling process also to be better through AI right now. [00:28:40] Carolina Guzik: It's good on my end, but I want it to be better. So like instead of spending an extra hour, you know, checking the ImagenAI's, it's just like a quick, easy 10 minute walk or something like that. So I just wanna know the technology to get obviously more accurate. I think that will be interesting. And. . [00:29:00] Scott Wyden Kivowitz: Yeah. [00:29:01] Scott Wyden Kivowitz: Yeah. And, and that's bound to happen between just, improved code over time, but also more and more data cuz for AI to get better, absolutely needs more data. so it just, an inevitable win is, is [00:29:16] Carolina Guzik: can't wait for it. so you talked a little bit about this earlier, in the, or, and throughout this, this episode, but how did Imagen impact your. not just business to be whatever you wanna talk about. Have an ImagenAI [00:29:30] Carolina Guzik: time to be honest. So I can, you know, I, I, I don't feel the pressure when, you know, especially during high season, right. [00:29:37] Carolina Guzik: We have those weddings back to back to back and it's like, oh my God, am I gonna be able to edit all this? So now I don't have that pressure because now I know for sure that within three days of me finishing a wedding, I'm sending those ImagenAI's. And then instead of having to edit for, you know, two, three weeks, now I can sit, you know, if I, if I sit, we talk about this in our, in my podcast, when you were a guest, if I sit and I really focus and I'm not like doing 20 other things at the same time, I can get a wedding done really easily. [00:30:07] Carolina Guzik: So for me, that has left a lot of like pressure of my plate. What can I do if I feel more. I can focus. I mean, I'm obsessed with marketing, so like I can focus on the marketing efforts that I need to do instead of thinking about like, I need to edit 10 weddings now. I'm like, okay, I need to just revise 10 weddings and then focus the rest of the time on, you know, my marketing or. [00:30:29] Carolina Guzik: Going out or riding my bicycle or as you all know, watching TV, because I love my TV shows, so I have more time for that. Okay. But I think overall it's just the pressure of am I going to be able to deliver my Imageners on time to my clients? That for me has been the biggest thing. [00:30:49] Scott Wyden Kivowitz: That's awesome. I'm I'm glad that we're able to give you time to go ride your bicycle and, and other fun things. [00:30:55] Scott Wyden Kivowitz: Riding a bicycle in Miami. depending on how high the humidity is. I don't know if I'd wanna do it, but I [00:31:00] Carolina Guzik: have to wait until the sun sets because nobody's riding a breaking bicycle here doing the song. Although sometimes when I go to the beach, I don't care the time I just go on, you know, but I love riding a bicycle. [00:31:11] Carolina Guzik: It's like, oh, like a fun experience. Well, [00:31:13] Scott Wyden Kivowitz: when, when you're, when you're on the beach, you know, like on the beach and riding there exactly. At least you get the breeze from the ocean coming. That's a little more, little more, little more bearable. We get the same humidity. we don't, but the heat's [00:31:27] Carolina Guzik: a little bit, you know, what we get here that is really annoying because like now it's like, it's like sunset is down. [00:31:32] Carolina Guzik: So now it's like pretty out, but you're riding your bicycle and you're eating bugs. Mm-hmm [00:31:39] Scott Wyden Kivowitz: oh yeah. Oh yeah, yeah. All those little naps and stuff, you know? [00:31:43] Carolina Guzik: Yeah. But Hey, you know, it's an [00:31:45] Scott Wyden Kivowitz: experience. Yeah, especially at the beach too. I find that there's a lot of like beach NATS or whatever those bugs are that are always, I mean, at least here in New Jersey, there's always those beach absolutely. [00:31:56] Scott Wyden Kivowitz: At night, but, you know, so , so Lina, I'm so glad you're able to, to, to join me today, and talk about, all your different workflows, Cheryl, all, like, as I said, all these little juicy nuggets of, knowledge, Where can our listeners learn, learn more about you, connect with you and of course see your incredible photography [00:32:14] Carolina Guzik: and well, so my photography people can find me on Carolina. [00:32:18] Carolina Guzik: Guek on Instagram. People can go check it out. if people wanna learn about marketing, they can follow me on the talk Republic. That is T OG Republic. And as you mentioned, I do have a podcast every week. I release either an interview or a so episode with actionable marketing tips for photo. [00:32:39] Scott Wyden Kivowitz: Awesome. Thank you. I'll be sure to link to both of those websites in the show notes. Thank you for having, thank you again, Carolina, and thank you everybody for listening. Thank you so much, Carolina for joining me today on the podcast. I am. so, impressed with all of the workflows that you have in place. [00:32:57] Scott Wyden Kivowitz: All those, as I said, those juicy nuggets of knowledge that you shared throughout the show, I really appreciate you taking the. To share all this with me and with the, Imagen community. Thank you so much. And I can't wait to talk to you again soon. You have been listening to workflows Presented by Imagen to hear more from workflows and to find a link to our guest. [00:33:17] Scott Wyden Kivowitz: Please go to imagen-ai.com/podcast. Be a part of the conversation by joining the Imagen community at imagen-ai.com/community and be sure to subscribe to the podcast on apple podcasts, Spotify, or wherever you listen to podcasts. Thank you for tuning in until next time.