Key Takeaways

  • Automation is the Standard: In 2026, AI tools that automate complex tasks like HDR merging and perspective correction are essential for profitability, replacing hours of manual labor.
  • Consistency Wins Listings: Agents demand a uniform look for their personal branding. Tools that learn your specific style offer a significant advantage over rotating human editors.
  • Speed is Non-Negotiable: The market moves fast. “Next-morning” delivery is the baseline expectation, pushing photographers toward instant AI solutions over 24-hour manual services.
  • Workflow Integration is Key: The best tools live where you work—on your desktop and inside Adobe Lightroom Classic—rather than forcing you to upload thousands of files to a web browser.
  • Scalability vs. Cost: Subscription-based AI models generally offer better margins for high-volume shooters compared to linear pay-per-image service models.

Introduction

Real estate photography has undergone a significant transformation over the past few years. In 2026, we aren’t just taking photos; we are building immersive visual experiences that sell properties before a buyer even steps onto the driveway. The pressure is immense. Agents want magazine-quality images, and they want them delivered yesterday. They expect perfectly balanced lighting, crisp window views, and blue skies, regardless of the actual weather. Finding the right retouching partner isn’t just about fixing exposure anymore. It’s about building a scalable business that lets you shoot more and edit less. Whether you are a solo shooter or running a multi-photographer agency, your retouching choice defines your workflow. Here are the top options to consider this year.

1. Imagen

When you look at the landscape of real estate photo retouching in 2026, Imagen operates in a different lane. It isn’t a traditional outsourcing service where you send files away and wait. It is a desktop application that brings the power of cloud-based AI processing directly into your local workflow. It integrates seamlessly with Adobe Lightroom Classic, Lightroom, Photoshop, and Bridge, effectively acting as an intelligent extension of your own hand.

Solving the Core Problems of Real Estate Photography

Real estate photography presents a unique set of technical challenges that general photo editors often struggle with. You are dealing with extreme dynamic range, mixed lighting temperatures, and strict geometric requirements. Imagen addresses these specific pain points with a suite of targeted AI tools designed solely for this genre.

High Dynamic Range (HDR) Merging 

Any real estate photographer knows the struggle of balancing a dark living room with a bright, sunlit exterior. Historically, this meant shooting brackets—taking multiple photos at different exposures—and then manually blending them in post. This process is slow and often results in unnatural, “crunchy” images if not done carefully. Imagen’s HDR Merge tool changes this dynamic. It automates the blending process entirely. You simply feed it your bracketed shots, and the AI analyzes the luminance values to create a single, perfectly balanced image. It retains the natural shadows and ambiance of the room while pulling back the highlights in the windows and lights. The result is a clean, natural base image that looks professional without the “over-cooked” HDR aesthetic.

Perspective Correction 

Vertical lines must be vertical. It is the golden rule of architectural photography. If walls look like they are leaning backward, the home feels unstable and unprofessional. Correcting this manually requires dragging guides and tweaking transform sliders for every single photo. Imagen’s Perspective Correction tool handles this instantly. It detects the structural lines in the room—corners, door frames, windows—and automatically adjusts the geometry to straighten them. It creates that polished, architectural look instantly, saving you minutes of tedious clicking per photo.

Window Pull 

The “million-dollar view” is a major selling point for many properties. However, capturing the view through a window while properly exposing the interior is incredibly difficult. It usually requires complex masking to blend a dark exposure of the window with a bright exposure of the room. Imagen’s Window Pull feature automates this complex masking task. The AI detects the window panes and intelligently blends the exposures. This ensures that the view outside is crisp and colorful, while the interior remains bright and inviting. It solves one of the most technical aspects of real estate editing without you needing to touch a brush tool.

Sky Replacement 

We can’t control the weather, but we can control how it looks in the listing. Agents hate gray, gloomy skies. Imagen’s Sky Replacement tool is built specifically for real estate projects. It detects overcast or dull skies and automatically masks them out, replacing them with a selection of blue, sunny skies. This ensures that every listing in your portfolio looks vibrant and inviting, maintaining a consistent standard of quality regardless of when you shot the property.

The Power of Personalization and Workflow

Beyond these specific tools, Imagen’s strength lies in its ability to learn. It uses Personal AI Profiles to understand your unique editing style.

Learning Your Style 

Most AI tools apply a generic “good look” to photos. Imagen is different. It analyzes your previous edits—how you adjust white balance, contrast, saturation, and color channels. It builds a profile that mimics your specific artistic decisions. If you prefer warm, cozy interiors, Imagen learns to edit that way. If you prefer bright, cool, modern looks, it adapts to that. This means the edits you get back aren’t just “correct”; they are yours. This consistency is crucial for building a brand that agents recognize and trust.

Desktop Convenience with Cloud Power 

Because Imagen is a desktop app, it fits into your existing workflow. You don’t have to export JPEGs, upload them to a website, and wait for a zip file to download. You work directly with your Lightroom Classic catalogs. Imagen analyzes the data locally, sends lightweight smart previews to the cloud for processing, and then downloads the edit data (metadata) back to your catalog. This approach is faster and more secure, as your heavy raw files never have to leave your local storage. It also includes Cloud Storage options optimized for photographers, allowing you to back up your work seamlessly while you cull and edit.

2. PhotoUp

PhotoUp is a well-established name in the real estate marketing space. They operate primarily as a service provider, connecting photographers with human editors. Their model focuses on building long-term relationships between photographers and editing teams.

The Dedicated Editor Model

Unlike services where your photos go into a general pool, PhotoUp offers a “dedicated editor” program. This allows high-volume photographers to hire a specific editor who works only for them. You can train this editor on your specific preferences, providing feedback and refining the style over time. This approach aims to replicate the experience of having an in-house editor without the administrative burden of hiring a local employee.

Service Range

PhotoUp positions itself as a “one-stop shop” for real estate marketing. Beyond standard photo editing, they offer virtual staging, floor plan creation, and single-property websites. For photographers who want to offer a full suite of marketing products to their agents without doing the production work themselves, this breadth of services is a key feature.

Turnaround and Process

The standard turnaround time is typically 24 hours. The workflow involves logging into their web portal, creating a new order, uploading your raw or JPEG files, and providing specific instructions. Once the editors complete the work, you receive a notification to download the finished files. They offer a credit-based system for payments, which allows for some flexibility in budgeting.

3. BoxBrownie

BoxBrownie is a prominent global player in the visual marketing industry. They are widely recognized for their “pay-as-you-go” model, which requires no subscription or monthly commitment.

Specialized Visual Marketing

While they offer standard image enhancement, BoxBrownie is perhaps best known for their “Day to Dusk” edits. This service takes a standard daytime exterior photo and digitally alters it to look like a twilight or sunset shot, adding glowing windows and a dramatic sky. They also specialize in virtual staging and virtual renovation, where they can digitally “remodel” a home by changing flooring, paint colors, or kitchen cabinets in the photo.

On-Demand Model

The platform is designed for accessibility. Users create an account and pay only for the specific edits they need. This makes it a popular choice for real estate agents who might take their own photos occasionally, or for photographers with fluctuating volumes who want to avoid fixed costs.

Web-Based Interface

BoxBrownie operates entirely through a web browser. The interface is visual and straightforward. You select the service (e.g., “Image Enhancement” or “Item Removal”), upload your files, and check out. Turnaround times are generally 24 hours for standard edits, with longer lead times for complex virtual staging or renovation projects.

4. Phixer

Phixer operates as a hybrid solution, combining a technology platform with a large-scale manual editing workforce. They focus heavily on speed and serving the high-volume segment of the market.

Global Workforce for Speed

Phixer utilizes a large, distributed team of editors working across different time zones. This structure allows them to offer competitive turnaround times, often advertising delivery in 12 to 18 hours. For photographers who shoot late in the day and need files back early the next morning, this speed is a primary selling point.

Mobile and Web Apps

Uniquely, Phixer offers a mobile application geared towards real estate agents. This app guides users through taking photos and allows them to upload directly for editing. For professional photographers, they provide a standard web portal and integration options for uploading raw files.

Standardized Quality

Phixer aims to deliver a consistent, standardized “real estate look”—bright, clear, and sharp. Their system includes standard services like sky replacement, lawn greening, and vertical correction as part of their packages. They position themselves as a scalable partner for large photography businesses that need to process thousands of images daily.

5. Autoenhance.ai

Autoenhance.ai represents the fully automated side of the web-based market. It is a platform that uses algorithms to process images instantly, removing the human editor from the loop almost entirely.

Instant Processing

The core proposition of Autoenhance.ai is speed. Because it uses algorithms rather than human labor, images are processed almost immediately after upload. Features include automated sky replacement, perspective correction, and image relighting. The system also includes a “window pull” simulation that balances indoor and outdoor light.

Privacy and Compliance

A notable feature of this platform is its automated privacy protection. The AI can detect and blur license plates on cars and faces of people in the shot. This is particularly relevant for photographers working in regions with strict privacy laws, such as the GDPR in Europe, or for those shooting street-view imagery where pedestrians might be visible.

Browser-Based Workflow

Users interact with Autoenhance.ai through a web dashboard. You upload your images, the system processes them, and you download the results. The pricing is typically based on the number of images processed, with packages available for different volume levels.

6. FixThePhoto

FixThePhoto is a generalist photo retouching service that has carved out a niche in real estate. They operate as a traditional outsourcing house, accepting a wide variety of editing requests beyond just standard property photos.

Custom Instructions

Because they are a general retouching firm, FixThePhoto allows for highly specific, custom instructions. If you need to remove a specific reflection from a mirror, or edit out a car from a driveway, you can write detailed notes for the retoucher. This flexibility makes them a viable option for “fix-it” tasks that go beyond standard color correction.

Service Variety

In addition to real estate, they handle portrait retouching, wedding editing, and product photography. For a real estate photographer who also shoots agent headshots or lifestyle branding images, having a single vendor for both types of work can be convenient.

Manual Workflow

The workflow is manual and file-based. You send your files (usually via their website or a file transfer service), and their retouchers work on them. Turnaround times are typically around 48 hours for standard orders, though rush options are available for an additional cost. Pricing is generally per-image.

7. BeatColor

BeatColor is a Vietnam-based editing company that focuses specifically on the real estate market. They position themselves as a cost-effective, high-quality solution for volume editing.

Outsourcing Model

BeatColor operates with teams of editors working in an office environment. This structure is intended to ensure better quality control and training compared to relying on freelance, work-from-home editors. They focus on building consistent teams for their clients.

Standard Real Estate Offerings

They offer the full range of standard real estate services, including HDR blending, flambient (flash + ambient) blending, day-to-dusk conversion, and virtual staging. They also offer video editing services, which is a growing necessity for real estate marketing packages.

Cost and Turnaround

Their pricing is competitive, aiming to be lower than many Western-based alternatives. Standard turnaround time is 24 hours. They are often used by photographers looking to lower their cost of goods sold (COGS) while maintaining a professional standard of editing.

8. Smart Photo Editors

Smart Photo Editors (SPE) is a large-scale outsourcing provider based in India. They serve a global client base across multiple verticals, with a strong presence in real estate.

Scalability for Agencies

SPE’s business model is built on scale. They employ a vast number of editors, which allows them to absorb massive fluctuations in volume. For a large real estate photography agency that might have a slow winter and a frantic spring, SPE offers the ability to scale up editing capacity without hiring internal staff.

Back-Office Support

Beyond editing, SPE often positions itself as a back-office support partner. They can handle tasks like floor plan drawing, panoramic image stitching, and even data entry for listings. This allows photography business owners to offload administrative tasks alongside their editing.

File Transfer and Management

Workflows are typically managed through FTP servers or their proprietary web portal. Clients can set up specific style guides and templates. Communication is usually handled through account managers who oversee the editing teams.

9. Pixlmob

Pixlmob takes a different approach to the market. It is not a service provider in the traditional sense, but rather a marketplace that connects photographers directly with independent editors and editing teams.

The Marketplace Concept

On Pixlmob, photographers can browse profiles of different editors. You can see examples of their work, read reviews from other photographers, and see their specific pricing and turnaround times. This “shopping” experience allows for a high degree of choice.

Direct Connection

The platform facilitates the transaction and file transfer, but the relationship is direct between the photographer and the chosen editor. This can be advantageous for finding a specific style or price point that matches your needs. You aren’t assigned a random editor; you choose the one you want.

Variety and vetting

Because it is a marketplace, the quality and style can vary significantly between different vendors. It places the responsibility on the photographer to test and vet different editors to find the right match. However, it also creates a competitive environment where editors are motivated to deliver good work to maintain their ratings.

10. Esoft

Esoft is a global content creation partner that caters primarily to the enterprise level of the real estate market. They work with large real estate brokerages and major photography agencies.

System Integration

Esoft distinguishes itself through technology integration. They offer solutions that can plug directly into a brokerage’s CRM or listing management system. This allows for automated flows where photos move from the photographer to the editor to the listing agent with minimal manual handling.

Comprehensive Media Solutions

They focus on the total marketing package. Their services include photo editing, video production, 3D tour processing, and floor plan creation. They utilize a mix of proprietary AI technology and human quality assurance to deliver these assets at scale.

Enterprise Reliability

For large clients, reliability and security are paramount. Esoft builds its reputation on strict service level agreements (SLAs) regarding turnaround time and uptime. They are less focused on the solo freelance photographer and more on providing infrastructure for large real estate media companies.

Criteria: How to Choose the Best Real Estate Photo Retouching in 2026

Selecting a retouching partner is one of the most critical business decisions a real estate photographer makes. It impacts your sleep, your margins, and your brand reputation. In 2026, the choice largely comes down to comparing AI-driven software workflows against traditional human-based services. Here are the six pillars you need to evaluate.

1. Turnaround Time Consistency

In this industry, you are only as good as your last delivery. Agents are under immense pressure to get listings on the MLS (Multiple Listing Service) before the weekend.

  • The AI Advantage: Software solutions like Imagen transform the concept of “turnaround.” It isn’t about “next day”—it’s about “next hour.” If you finish shooting a property at 3:00 PM, you can have the final, edited images ready by 3:30 PM. This capability allows you to offer same-day delivery as a standard perk, giving you a massive competitive edge.
  • The Service Reality: Human services operate on human schedules. The standard remains 12 to 24 hours. While reliable, this lag time creates a bottleneck. If you upload photos late at night after a long day of shooting, you might not get them back until the following afternoon, potentially delaying the listing.

2. Consistency of Style

Your editing style is your visual signature. It is what agents hire you for. If your portfolio looks sporadic—warm and yellow one day, cool and blue the next—agents will hesitate to book you.

  • The Learning Curve: AI tools that learn from your edits offer superior consistency. Once trained, an AI profile doesn’t have “bad days.” It doesn’t get tired or distracted. It applies your specific preferences for white balance and contrast identically to every image, every time.
  • The Human Variable: Service bureaus rely on large teams. Even with style guides, different human eyes perceive color differently. You might get “Editor A” on Monday and “Editor B” on Tuesday, leading to subtle but noticeable shifts in your work. Maintaining strict consistency with a service requires constant feedback and management.

3. Workflow Integration

Time spent managing files is time lost. The best tool is the one that disrupts your flow the least.

  • Desktop vs. Web: High-volume real estate photographers might shoot 3, 4, or 5 homes a day. This generates gigabytes of data. Uploading thousands of raw files to a web browser is slow and dependent on your internet upload speed. Desktop apps that integrate with Lightroom Classic allow you to work with your local files. You upload lightweight data (Smart Previews) rather than heavy raw files, making the process significantly faster.
  • Adobe Ecosystem: If you are a professional, you likely live in Adobe Lightroom Classic. Tools that function as plugins or integrated apps keep your workflow non-destructive. You receive the edit data (XMP files) back, meaning you can still tweak a slider if you want to. With traditional services, you often receive a “baked” JPEG or TIFF. If the exposure is wrong on that JPEG, you can’t fix it easily without degrading the quality.

4. Scalability and Cost Structure

Your solution needs to work when you are shooting one house a week and when you are shooting twenty.

  • Subscription vs. Per-Image: Pay-per-image models seem attractive when volume is low because there is no fixed cost. However, as you scale, this becomes expensive. AI platforms often use subscription or bulk-credit models that drive the cost-per-image down significantly as your volume goes up.
  • Handling Spikes: Real estate is seasonal. Spring and Summer are frantic; Winter is slow. AI scales infinitely. It can process 5,000 images as easily as it processes 50. Human teams have a hard cap on capacity. During peak season, service providers can get overwhelmed, leading to delayed delivery times just when you need speed the most.

5. Specific Feature Set

Real estate photography is technical. Generalist tools often fail the specific tests of the genre.

  • The Window Problem: The number one complaint from agents is “blown out windows.” Your solution must have a reliable way to handle high dynamic range scenes. If the tool can’t automatically balance indoor and outdoor light (Window Pull), you will spend hours masking manually.
  • Geometry: Vertical correction is mandatory. A tool that automates perspective correction is worth its weight in gold. Doing this manually for every photo is one of the biggest time-sinks in the industry.
  • Weather Proofing: You can’t reschedule a shoot just because it’s cloudy. A robust, realistic Sky Replacement feature is essential insurance for your business.

6. Data Security and Ownership

Your photos are your intellectual property (IP).

  • Local Processing: Workflows that keep your high-resolution raw files on your local hard drive are inherently more secure. You are only transmitting necessary data, not your entire master archive.
  • Terms of Service: When using third-party services, always read the fine print. Ensure that by uploading your photos, you aren’t granting the service the right to use your images for their own marketing or stock photography without your explicit permission.

A General Guide to Real Estate Photo Retouching in 2026

Entering the real estate photography market in 2026 requires more than just a camera and a wide-angle lens. It requires a manufacturing mindset. You are producing a high volume of consistent visual assets. Here is a step-by-step guide to setting up a post-production workflow that maximizes quality and minimizes the time you spend sitting in a chair.

Step 1: Shoot for the Edit

The “fix it in post” mentality is a trap. Efficient retouching starts with the camera. In 2026, modern AI tools rely on good data to give you great results.

  • Bracket Every Shot: Single-exposure photography is dead for interiors. The dynamic range between a dark hallway and a bright window is too high for any sensor. You must shoot brackets—typically 3 or 5 shots at different shutter speeds (underexposed, normal, overexposed). This provides the data that tools like Imagen’s HDR Merge need to create that perfect, balanced look.
  • Composition Matters: AI Perspective Correction is powerful, but it needs room to work. When you straighten a leaning wall, the software has to crop the image. If you frame your shot too tightly, you will lose important details (like the edges of furniture or light fixtures) during the correction process. Always shoot slightly wider than you think you need to allow for this “bleed.”

Step 2: Streamlined Ingestion and Culling

Before you edit, you have to organize.

  • Centralize: Import your photos into a robust catalog system like Lightroom Classic. Create a standard folder structure (e.g., Year > Month > Address).
  • AI Culling: Stop reviewing photos manually. In 2026, AI culling is a standard first step. Use software to analyze your shoot. It can group your brackets automatically and flag the best images, identifying blurry shots or misfires. This alone can save 30 to 60 minutes per shoot.
  • Local Storage: Keep your working files on a fast SSD (Solid State Drive). Editing high-resolution raw files from a slow external hard drive or SD card will throttle your speed.

Step 3: Automating the Technical Fixes

There are certain steps that should be automated 100% of the time. Doing these manually is a waste of your expertise.

  • Lens Corrections: Ensure your software automatically applies the profile correction for your specific lens. This removes vignetting (dark corners) and barrel distortion.
  • Vertical Alignment: Use AI to fix your verticals. While you should try to shoot level, minor tilts are inevitable. Let the software make the walls perfectly straight.
  • White Balance: This is the trickiest part of real estate. You are often mixing warm interior lights (3000K) with cool daylight (5600K). AI analysis is excellent at finding a neutral middle ground that makes the walls look white rather than orange or blue.

Step 4: The “Signature” Polish

Once the technical heavy lifting is done, you apply the subjective edits that define your brand.

  • Color Grading: This is your style. Do you want the wood floors to look rich and warm? Do you want the greens outside to pop? This is where you adjust saturation and vibrancy.
  • Generative Cleanup: Use generative AI tools to remove distractions. A stray garden hose, a specialized soap bottle in the shower, or a “For Sale” sign in the yard can be removed in seconds. In 2026, agents expect this level of polish.

Step 5: Delivery and Backup

The job isn’t done until the client has the files and you have a backup.

  • Optimized Cloud Storage: Don’t rely on a single hard drive. Use a cloud backup solution that runs in the background. Tools that integrate with your workflow to back up your catalog while you work are ideal.
  • Speed Expectations: Train your clients. If you have an automated workflow, you can offer “next morning by 9 AM” delivery with confidence. This reliability will win you more business than your artistic flair.

Step 6: The Feedback Loop

A smart workflow is a learning workflow.

  • Teach the AI: If you use a tool with a Personal AI Profile, don’t just export the files and move on. If you tweaked the exposure on the kitchen shots, upload those final edits back to the system. This “teaches” the AI your preferences. If you constantly find yourself brightening shadows, show the AI, and it will start doing it for you. This creates a flywheel effect where your editing gets faster and accurate the more you use it.

Frequently Asked Questions

1. Is AI retouching better than human editors for real estate? For technical consistency and speed, yes. AI excels at objective, mathematical tasks like straightening lines (perspective correction) and merging exposures (HDR) without fatigue. It produces the same quality at 8 AM as it does at 8 PM. However, for complex creative tasks—like virtual staging where you need to design a room from scratch—human editors or specialized design AI tools are still valuable.

2. Do I need to shoot RAW for real estate retouching? Absolutely. Real estate photography deals with extreme lighting contrasts. A JPEG file compresses the image data, discarding the information in the deepest shadows and brightest highlights. If you try to balance a window view using a JPEG, it will look gray and muddy. RAW files contain the full dynamic range needed for professional results.

3. What is the difference between “Virtual Staging” and “Photo Retouching”? Photo retouching improves the existing photograph—fixing colors, lighting, and geometry. Virtual staging involves adding 3D-rendered elements to the photo, such as sofas, beds, and art, to make an empty room look furnished. They are distinct services, though many providers offer both.

4. Can Imagen replace the sky in my photos? Yes. Imagen features a specialized Sky Replacement tool designed specifically for real estate. It automatically masks the sky area and replaces overcast, blown-out, or dull skies with a selection of high-quality blue skies. This improves the curb appeal of the property and ensures a consistent look for your listings.

5. How much should I charge for real estate photo retouching? You typically do not charge a separate line item for standard retouching; it is built into your package price. If you are outsourcing, you might pay between $0.50 to $1.50 per image. Your fee to the agent should cover this cost, plus your shooting time, equipment, and licensing. Virtual staging or advanced object removal are usually charged as separate add-ons.

6. Why are my window views always blown out (white)? This occurs when the difference in brightness between the interior and the exterior is greater than your camera’s sensor can capture in a single frame. To fix this, you need to use “HDR Merge” or “Window Pull” techniques. You shoot a darker photo to capture the view and a brighter photo for the room, and then blend them. Imagen automates this blending process perfectly.

7. Does Imagen work on Mac and PC? Yes, Imagen is a desktop application that is fully compatible with both macOS and Windows operating systems. It is designed to work alongside Adobe Lightroom Classic, which is also cross-platform.

8. What is “Flambient” and should I use it? “Flambient” is a shooting technique that mixes Flash and Ambient light. It yields very high-quality, color-accurate results but is time-consuming to shoot and requires manual masking to edit. While some high-end luxury photographers prefer it, modern HDR AI technology has advanced to the point where “natural light” HDR is often preferred for its speed, realistic look, and ease of shooting for high-volume work.

9. Can I use Imagen if I don’t use Lightroom? Imagen is deeply integrated with the Adobe ecosystem, supporting Lightroom Classic, Lightroom (CC), Photoshop, and Bridge. If you use a different raw converter (like Capture One), the integration is not as seamless, and you would miss out on the core workflow benefits of the AI profile learning and local catalog synchronization.

10. How do I fix orange casts from light bulbs? This is a white balance issue (color mixing). Incandescent bulbs cast orange light, while window light is blue. A good editor (or AI profile) will desaturate the yellow/orange channels specifically in the highlights or use local adjustment masks to neutralize the color cast of the lights without making the whole room look blue and cold.

11. Is it legal to edit out power lines? This is a gray area and depends heavily on your local MLS rules and real estate laws. Generally, temporary objects (garbage cans, cars, garden hoses) can be removed. Permanent objects (power lines, fire hydrants, cell towers, railroad tracks) usually cannot be removed as it misrepresents the property to the buyer. Always verify with the listing agent before removing permanent fixtures.

12. How fast is AI editing compared to manual editing? Manual editing of a standard 30-photo real estate shoot might take 60 to 90 minutes for a skilled editor to complete. AI tools like Imagen can process that same shoot in under 5 minutes. This massive efficiency gain is the primary reason the industry is shifting toward AI solutions.

13. What happens if I don’t like the AI edit? This is the benefit of a non-destructive workflow. Because tools like Imagen integrate with Lightroom Classic, you receive the file with the editing sliders moved. If you don’t like the exposure or the white balance, you simply tweak the slider in Lightroom. You have full creative control to adjust the final image, unlike receiving a flattened JPEG from a service provider where you are stuck with the result.