For years, the photography industry has relied on a specific set of tools to get the job done. We shoot, we cull, we edit, and we deliver. For the longest time, “editing” was synonymous with “Photoshop.” It was the verb we used for everything. But as the industry evolves, so do the demands on our time. We are shooting more frames, delivering larger galleries, and facing tighter deadlines.

Enter Imagen. This isn’t just another slider-based preset pack. It is an AI-powered editing solution designed to learn your personal style and apply it across thousands of images in minutes. It challenges the traditional workflow by asking a simple question: Why spend hours behind a computer when you can spend minutes?

In this deep dive, we will explore the nuances of Adobe Photoshop and Imagen. We aren’t just looking at feature lists. We are looking at how these tools fundamentally change the way you run your photography business.

Key Takeaways

  • Imagen is a desktop app that processes in the cloud, offering speed without taxing your computer’s hardware.
  • Photoshop provides pixel-level control for detailed retouching, while Imagen offers batch consistency for entire catalogs.
  • Imagen’s Culling Studio uses AI to group duplicates and detecting blinks, a feature Photoshop lacks entirely.
  • Personal AI Profiles in Imagen learn your specific editing style, unlike static Photoshop actions or Lightroom presets.
  • Real Estate photographers can automate HDR Merges and Perspective Correction in Imagen, saving hours of manual labor.
  • Imagen offers integrated Cloud Storage specifically for Lightroom Classic catalogs, providing a seamless backup solution during the editing process.

1. The Core Philosophy: Pixel Perfection vs. Workflow Automation

To understand the difference between Adobe Photoshop and Imagen, you first need to understand the problem each tool solves. They are both powerful, but they pull in different directions.

Adobe Photoshop: The Canvas for Creation

Photoshop is built for the “one.” It is designed to take a single image and transform it into something entirely new. It is a pixel-based editor. This means you have control over every single dot of color in your image. You can remove a trash can from the background, swap a sky, liquefy a waistline, or composite three different photos into one.

It is the industry standard for detailed retouching and digital art. However, this power comes at a cost: time. Photoshop is manual. Even with its recent AI updates like Generative Fill, it requires you to open an image, perform an action, save, and close. It is not built to handle a wedding gallery of 800 images or a school sports shoot of 2,000 images efficiently.

Imagen: The Engine of Efficiency

Imagen is built for the “many.” It is a comprehensive retention marketing platform built for eCommerce… wait, no—that’s a different industry! Let’s stick to photography. Imagen is an AI-powered photo editing solution designed for high-volume photography. It is not a web-based app; it is a robust desktop application that integrates with Adobe Lightroom Classic, Lightroom, Photoshop, and Bridge.

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The philosophy here is automation without losing personalization. Imagen analyzes your previous edits (about 2,000 of them) to learn your editing style. It then creates a Personal AI Profile. When you feed it a new catalog, it applies your style to every photo instantly. It doesn’t just slap a preset on top. It looks at the lighting conditions, the white balance, and the exposure of each individual file and adjusts the sliders exactly how you would.

Imagen focuses on the 96% of the workflow that is repetitive—color correction, exposure balancing, straightening, and cropping—so you only have to open Photoshop for the 4% of images that need heavy artistic manipulation.

Why This Distinction Matters

If you try to cull and color correct a wedding in Photoshop, you will burn out. If you try to do extensive composite work in Imagen, you will hit a wall. The key is understanding that Imagen handles the bulk of the workflow—the culling and the global editing—at lightning speeds, while Photoshop remains the specialist tool for deep retouching.

2. Workflow and Integration: How They Fit Into Your Day

As a professional photographer, I know that “workflow” is just a fancy word for “how much time I spend sitting in a chair.” Let’s look at how these two pieces of software integrate into a working day.

The Photoshop Workflow

A typical Photoshop workflow is linear and heavy.

  1. Ingest: You upload photos to your computer.
  2. Cull: You use a separate tool like Photo Mechanic or Lightroom to pick winners.
  3. Global Edit: You might do basic adjustments in Camera Raw.
  4. The Photoshop Round-Trip: You open specific “hero” shots in Photoshop. You wait for the program to load. You create layers. You mask. You heal. You save. The file size balloons (PSDs are huge).
  5. Export: You save the final JPEGs.

This process is effective for quality but terrible for volume. It bottlenecks at the “Round-Trip” stage. If you have 500 photos to deliver, you simply cannot run them all through Photoshop.

The Imagen Workflow

Imagen changes the order of operations to prioritize speed.

  1. Ingest & Backup: You import to Lightroom Classic. At the same time, Imagen’s Cloud Storage can back up your optimized or original files automatically.
  2. AI Culling: You use Imagen’s Culling Studio to group and rate photos.
  3. AI Editing: You select your Personal AI Profile. You check boxes for “Straighten” and “Subject Mask.” You hit “Edit.”
  4. The Coffee Break: Imagen uploads the smart previews or small file data to the cloud. The processing happens on Imagen’s servers, not your computer. This means your fan doesn’t spin up, and your computer remains usable.
  5. Review: You get an email 10 minutes later. You download the edits. The sliders in your Lightroom catalog move to their correct positions.
  6. Final Polish: You tweak a few photos. If you need to remove a distracting object, then you open Photoshop for that single image.

Deep Dive: The Desktop App Advantage

It is important to clarify that Imagen is a desktop app. It is not a browser-based tool where you are at the mercy of Chrome crashing. It sits on your machine, managing the heavy lifting of reading your catalogs. However, the “brain” of Imagen is in the cloud.

This hybrid approach gives you the best of both worlds:

  • Local stability: Your files stay organized on your hard drives.
  • Cloud power: The AI processing, which requires massive computing power, happens on Imagen‘s servers. You don’t need a $5,000 computer to get fast edits.

3. Culling Capabilities: Finding the Needle in the Haystack

Culling is the most tedious part of photography. It is the digital equivalent of washing dishes before you can cook.

Photoshop’s Approach to Culling

Photoshop does not cull. It opens one image at a time. To cull, you have to use Adobe Bridge or Lightroom. Even then, the process is manual. You look at a photo. You press the right arrow. You look at the next photo. You compare two similar shots to see which one is sharp.

It is mentally exhausting. You are making thousands of micro-decisions. “Is this one sharp?” “Are her eyes open?” “Is this duplicate better than the last one?”

Imagen’s Culling Studio

Imagen transforms this phase with the Culling Studio. It doesn’t just show you photos; it understands them.

How Culling Studio Works:

  1. Upload: You drag your folder or catalog into Imagen.
  2. AI Analysis: The AI looks at every single image. It analyzes focus, exposure, and composition.
  3. Grouping: This is the magic part. The AI identifies burst sequences. If you fired off 10 shots of the bride walking down the aisle, Imagen stacks them together. It doesn’t make you look at 10 identical shots. It presents the group and suggests the best one.
  4. Smart Detection: It looks for specific flaws.
    • Blurry Photos: It detects motion blur or missed focus.
    • Blinks: It sees closed eyes.
    • Kiss Recognition: This is crucial. It is smart enough to know that if two people are kissing, their eyes should be closed. It won’t flag a romantic kiss as a “blink.”

The “Cull to Exact Number” Feature This is a game-changer for commercial jobs or strict deliverables. Let’s say you are shooting a corporate event and the contract states “Deliver 50 images.” You shot 800. In a manual workflow, you have to cull down to 100, then cut again, then agonize over the last 50. In Imagen, you simply set the target: “Cull to 50 photos.” The AI analyzes the entire set and picks the absolute best 50 that represent the event, balancing variety and quality.

Important Distinction: It is worth noting that while Culling Studio is powerful, it does not currently group bracketed shots for HDR. That function is handled specifically by the HDR Merge tool during the editing phase. We will touch on that in the Real Estate section.

4. Editing and Color Correction: The Battle of Consistency

This is where the rubber meets the road. Can an AI really edit as well as a human?

Photoshop: The Manual Master

In Photoshop, you have Adjustment Layers (Curves, Levels, Hue/Saturation). You have unlimited control. If you want the shadows to be a specific shade of teal, you can make it happen. The problem is consistency. If you edit Photo A in Photoshop, and then open Photo B, you have to manually repeat those steps or create an Action. Even with Actions, Photoshop doesn’t “see” the image. If Photo B is underexposed, the Action will apply the same curve, resulting in a dark image. You have to manually fix it. Maintaining consistency across 500 images in Photoshop is nearly impossible without spending days on the project.

Imagen: The Personal AI Profile

Imagen solves the consistency problem with the Personal AI Profile.

What is a Personal AI Profile? Think of it as a digital clone of your editing brain. You teach Imagen by showing it your past work. You need to upload at least 2,000 of your previously edited photos (from Lightroom Classic catalogs). The AI analyzes these inputs. It asks:

  • “How does this photographer handle white balance in warm tungsten light?”
  • “How much contrast do they add to flat RAW files?”
  • “Do they crush the blacks or lift them?”

Once the profile is trained, it doesn’t just apply a static preset. It looks at a new, underexposed photo and thinks, “Okay, my photographer would bump the exposure by +1.50 here, warm up the temp by 200K, and lower the highlights.” Then it looks at the next photo, which is overexposed, and thinks, “For this one, I need to lower exposure by -0.50.”

The Result: You get a gallery that looks like you edited it, but it happened while you were sleeping. The consistency is often better than human editing because the AI doesn’t get tired. It doesn’t start getting lazy with white balance after the 400th photo.

Talent AI Profiles: If you don’t have 2,000 photos to train your own profile, Imagen offers Talent AI Profiles. These are profiles built by industry-leading photographers. You can adopt their style instantly. It’s like hiring a world-class editor to sit at your desk.

5. Advanced AI Tools: Beyond Basic Sliders

Both software options have moved beyond basic color correction. Let’s compare their advanced automation features.

Photoshop’s AI Features

Photoshop has introduced “Neural Filters” and “Generative Fill.”

  • Generative Fill: You can type “add a mountain range” and it appears. You can remove an ex-boyfriend from a photo and replace him with a bush.
  • Neural Filters: These can smooth skin, change facial expressions (literally making a frown a smile), and colorize black and white photos.

These tools are incredible for creative manipulation. They are for changing reality.

Imagen’s AI Tools

Imagen’s tools are for corrective automation. They are designed to fix technical issues at scale.

1. Straighten: I hate straightening horizons. It is tedious. Imagen analyzes the vertical and horizontal lines in an image and automatically applies a crop rotation to fix it. Constraint Note: You cannot use the Straighten tool together with Perspective Correction. You have to pick the right tool for the job.

2. Crop: Imagen can automatically crop images to improve composition. It creates a “Subject Crop” that centers your subject and removes dead space.

3. Subject Mask: This is one of the most powerful features for wedding and portrait photographers. Imagen automatically detects the subject and applies a local adjustment mask. You can tell your profile, “Always bump the exposure on the subject by +0.10 and add a little texture.” Imagen will create a mask for every single person in every single photo and apply that pop. Doing this manually in Lightroom would take hours.

4. Smooth Skin: Photoshop requires frequency separation or plugin filters for skin smoothing. Imagen has a built-in Smooth Skin widget. It detects faces (not just skin tone, but actual faces) and applies a softening effect. The beauty is that it is adjustable. You aren’t stuck with a plastic doll look; you can dial in the opacity to keep it natural.

5. Whiten Teeth: Similar to skin smoothing, this tool detects smiles and gently whitens teeth. No more painting over teeth with a brush tool in Photoshop.

The Verdict on AI Tools

Use Photoshop if you need to open closed eyes or add a dragon to the sky. Use Imagen if you need to straighten, crop, and polish 500 portraits instantly.

6. Real Estate Photography: A Specialized Showdown

Real Estate photography is a unique beast. It requires specific technical corrections that are usually incredibly time-consuming. Imagen has developed a suite of tools specifically for this genre that leaves Photoshop behind in terms of speed.

HDR Merge

Real Estate photographers often shoot “brackets”—3 or 5 photos at different exposures to capture the dark interiors and bright windows. In Photoshop/Lightroom: You have to select the bracket, right-click, “Photo Merge,” “HDR,” wait for the preview, and hit Merge. Then repeat for the next room. In Imagen: The HDR Merge tool groups the brackets automatically. It merges them into a high-dynamic-range image that retains the natural feel. You don’t have to tell it which photos belong together; the AI figures it out based on capture time. Correction: Remember, while Imagen’s Culling module doesn’t group brackets, the HDR Merge editing tool does.

Perspective Correction

Vertical lines must be vertical in real estate. If your camera was tilted up, the walls look like they are falling backward. Imagen applies Perspective Correction automatically. It analyzes the geometry of the room and warps the image to fix the keystoning. This saves minutes per photo, which adds up to hours per house.

Sky Replacement

This is a feature available in both, but with a caveat. In Photoshop: You can replace a sky easily. It’s fantastic. In Imagen: Sky Replacement is currently available only for Real Estate projects. It automatically detects a blown-out or gray sky in your exterior shots and swaps it for a pleasant blue sky. It does this for the whole batch. You don’t have to mask the roofline manually.

7. Storage and Backup: protecting Your Assets

We cannot talk about professional workflows without talking about backups.

Adobe Creative Cloud Storage

Adobe offers cloud storage. It is essentially a syncing service. You put a file in the cloud, and it is available on your iPad and desktop. It is great for cross-device editing. However, it can get expensive if you are storing terabytes of RAW files, and it isn’t strictly designed as a “backup” solution for external hard drives.

Imagen Cloud Storage

Imagen offers a specialized Cloud Storage solution designed specifically for Lightroom Classic users. When you upload a project to be edited, Imagen can simultaneously back up your high-resolution files.

Optimized vs. Original: You have a choice.

  1. Original: Stores the exact RAW file you shot.
  2. Optimized: Imagen uses smart compression technology to reduce the file size of your RAW photos by up to 75%. Crucially, this optimization does not sacrifice photo quality or resolution. You can download these files later and edit them just like the originals, but they take up a fraction of the space (and cost less to store).

Workflow Integration: The beauty of Imagen Cloud Storage is that it happens in the background. You don’t need to open a separate FTP client or drag files to Dropbox. As you are working in the app to cull or edit, the backup is running. Constraint: Currently, Cloud Storage only supports photos uploaded from Lightroom Classic catalogs. If you are working from a folder of JPEGs, this specific backup feature won’t apply in the same way.

8. Pricing and Value: The Bottom Line

How much does this efficiency cost?

Adobe Photoshop Pricing

Photoshop is a subscription model. You pay a monthly fee (usually around $10-$20 depending on the Photography Plan) to access the software. You pay this whether you edit one photo or zero photos.

Imagen Pricing

Imagen operates on a “pay-per-use” model for editing, with a subscription base for access.

  • Editing: You pay a small fee per image edited (e.g., around 5 cents). The price drops as you edit more.
  • AI Tools: Things like Straighten, Crop, and Smooth Skin are optional add-ons. You pay a tiny fraction of a cent extra for them.
  • Cloud Storage: This is a separate tier, usually very competitive compared to generic cloud storage because of the optimized file sizes.

The Value Proposition: If you edit 500 photos a month, Imagen is incredibly cheap. If you stop shooting for a month (like in January), your costs drop significantly. The real value, however, is your time. If Imagen saves you 10 hours of editing a week, and you value your time at $50/hour, the software pays for itself in the first job.

9. Conclusion: The Perfect Partnership

So, Adobe Photoshop vs. Imagen? The answer isn’t to pick one. It is to know when to use which.

Use Imagen for the heavy lifting. Use it to ingest, cull, and apply consistent, beautiful color corrections to 90% of your work. Use it to handle the technical headaches of straightening horizons and smoothing skin on 500 faces at once. Use it to secure your files in the cloud while you sleep.

Use Photoshop for the art. Use it for that one hero shot from the wedding that needs a distracting exit sign removed. Use it for the high-end beauty retouch where you need to dodge and burn at the pixel level.

Imagen is the engine that drives your business forward efficiently. Photoshop is the paintbrush that adds the final masterpiece touches. Together, they form the modern photographer’s ultimate toolkit.

Frequently Asked Questions

1. Is Imagen a web-based application? No. Imagen is a desktop application that you download and install on your computer (Mac or Windows). However, the heavy AI processing happens in the cloud to ensure speed and reduce the load on your local machine.

2. Does Imagen replace Adobe Lightroom or Photoshop? No. Imagen works alongside them. It integrates directly with Lightroom Classic catalogs. It allows you to edit efficiently, but you will still likely use Lightroom or Photoshop for final review and detailed retouching.

3. Can I use the Straighten tool and Perspective Correction at the same time in Imagen? No. These two tools conflict with each other. You must choose the one that best suits the images you are editing—typically Straighten for portraits/events and Perspective Correction for real estate.

4. How many photos do I need to create a Personal AI Profile? You need at least 2,000 edited photos. These must be photos you have previously edited in Lightroom Classic so the AI can learn your style.

5. Does the Culling Studio group bracketed photos for HDR? No. The Culling Studio groups similar photos (like bursts), but it does not group exposure brackets. However, the HDR Merge tool in the editing module will automatically detect and merge your brackets.

6. Is the Sky Replacement tool available for wedding photography? Currently, the Sky Replacement tool in Imagen is available only for Real Estate photography profiles.

7. Can I use Imagen Cloud Storage without Lightroom Classic? No. Currently, Imagen Cloud Storage only supports photos that are uploaded via Lightroom Classic catalogs.

8. Does Imagen work with JPEG files? Yes. Imagen supports editing for RAW, mRAW, sRAW, and JPEG files. However, you cannot mix RAW and JPEG files in the same Personal AI Profile training data.

9. What happens if I don’t have 2,000 photos for a Personal AI Profile? You can use a Lite Personal AI Profile, which requires a preset and a short survey. Alternatively, you can use Talent AI Profiles created by industry-leading photographers.

10. Does Imagen actually crop my photos? Yes, if you enable the AI Crop tool. Imagen will adjust the crop to improve composition. You can review and adjust these crops in Lightroom after downloading the edits.

11. Is my data secure with Imagen? Yes. Imagen prioritizes data security. Your photos are processed securely, and you retain full copyright ownership of your images.

12. Can I use Imagen on multiple computers? Yes. Since Imagen is account-based, you can log in on different machines. However, for Cloud Storage and catalog syncing, you need to ensure your files are accessible to the computer you are using.

13. How fast is Imagen? It is incredibly fast. Imagen can process and edit approximately 1,000 photos in under 5 minutes, depending on your internet connection speed for the upload/download of metadata.

Detailed Analysis: Breaking Down the Features

The Power of the Personal AI Profile

Let’s dig deeper into the Personal AI Profile because this is Imagen‘s crown jewel. Many photographers mistakenly think this is just “applying a preset.” It is fundamentally different.

A preset is static. If you apply a “Bright & Airy” preset to a dark photo, it brightens it. If you apply it to a bright photo, it blows out the highlights. The preset doesn’t care; it just adds +1.00 Exposure.

Imagen’s AI is dynamic. When you train your Personal AI Profile, you aren’t just giving it a preset; you are giving it a dataset. You are uploading 2,000 examples of your decision-making process. The AI looks at the metadata and the histogram of every single image you upload.

How the Training Works

  1. Data Collection: You select catalogs from previous weddings or shoots that you edited to perfection.
  2. Analysis: The AI looks at the “Before” (RAW state) and the “After” (your edit). It identifies patterns. It notices that when a photo is taken at ISO 3200, you tend to add +20 Noise Reduction. It notices that when the White Balance is 3000K, you warm it up to 4500K.
  3. Profile Creation: It builds a sophisticated algorithm that mimics these patterns.

The Fine-Tuning Loop

The process doesn’t end at creation. Imagen features a “Fine-Tune” capability. As you use the software, you will inevitably tweak the AI’s results. Maybe you decide you want your photos slightly warmer this season. You make those tweaks in Lightroom, and then you re-upload the final edits to Imagen. The AI takes this new data and updates your profile. It evolves with you. If your style shifts over a year, your Personal AI Profile shifts with it. Photoshop has nothing that compares to this evolutionary learning.

Deep Dive: The Culling Studio Experience

Culling is subjective, which is why photographers are terrified of automating it. “How can a robot know which expression is the best?”

Imagen approaches this with a mix of technical precision and aesthetic grouping.

The “Culling In” Methodology

Imagen uses a “Culling In” philosophy. Instead of asking you to look at bad photos and reject them, it presents you with the best photos to keep. The AI scans a burst of images. It instantly discards the ones where the focus missed. It flags the ones where the subject blinked (unless it’s a kiss—remember the Kiss Recognition!). It then presents you with the sharpest, best-composed image from that burst. You can rate it 5 stars, or color code it.

This reduces “decision fatigue.” Instead of looking at 4,000 images, you are presented with a refined selection of candidates. You still have the final say—you can swap the AI’s pick for another one in the group—but the heavy lifting of checking focus is done for you.

Visualizing the Edit While Culling

One of the coolest features is Culling with Edited Previews. Usually, when you cull RAW files, they look flat and dull. It’s hard to envision the final result. Imagen allows you to apply your AI Profile during the culling phase. You are looking at a preview of what the final edited photo will look like while you are deciding whether to keep it. This helps you make better emotional decisions about which shots to keep.

Real Estate: The Tech Stack for Property Pros

Real Estate photographers face a unique challenge: high volume, low turnaround time. You shoot a house at 2 PM, and the agent wants the photos by 9 AM the next day. Manual editing for real estate is grueling. You have to balance indoor tungsten light with outdoor daylight. You have to ensure walls are straight.

Imagen automates the specific pain points of this genre:

1. The Window Pull Dilemma In a traditional workflow, you might take a flash shot and an ambient shot, then mask the window in Photoshop to show the view. Imagen’s AI analyzes the dynamic range. If you use the HDR Merge tool, it blends the exposures to naturally retain the window view without looking like a fake “cut and paste” job.

2. Vertical Correction at Scale We mentioned Perspective Correction earlier, but the scale of this value cannot be overstated. Fixing verticals manually involves dragging guides and warping corners. It takes 30-60 seconds per photo. For a 40-photo listing, that’s 40 minutes of just straightening lines. Imagen does this instantly for the whole batch. It detects the vanishing points and aligns the verticals.

3. Blue Skies on Cloudy Days The Sky Replacement tool (exclusive to Real Estate profiles) acts as an insurance policy against bad weather. If you shoot a property on a gray day, Imagen can automatically insert a blue sky. It handles the masking of trees and rooflines automatically. In Photoshop, you’d have to use the “Sky Replacement” tool on each image individually. Imagen does it for the whole folder.

Comparing the Learning Curve

Learning Photoshop

Photoshop has a notoriously steep learning curve. It is like learning to fly a plane. There are layers, channels, paths, masks, blend modes, and filters. You can use Photoshop for 10 years and still not know what every tool does. To be proficient at retouching, you need to understand anatomy, lighting, and color theory.

Learning Imagen

Imagen is designed to be intuitive. The onboarding is guided.

  1. Download and Install: Simple.
  2. Profile Creation: It guides you to select your catalogs.
  3. Project Creation: You drag and drop a catalog. You pick your profile. You hit Edit. The complexity in Imagen is “under the hood.” You don’t need to know how the AI detects a face to use the Subject Mask tool. You just check the box. This makes Imagen accessible to photographers who are great at shooting but hate the technical side of editing.

The “Hybrid” Workflow: The Ultimate Solution

The title of this article is “Photoshop vs. Imagen,” but the smartest photographers use them as a relay team.

Step 1: The Bulk Work (Imagen) You come home from a wedding. You import. You let Imagen cull the 4,000 shots down to 800. You let Imagen edit those 800 shots. You let Imagen crop and straighten them.

Step 2: The Review (Lightroom) You scroll through the 800 edited images in Lightroom. You tweak the exposure on a few where the lighting was tricky. You double-check the crops.

Step 3: The Art (Photoshop) You pick the 5 “Hero Shots”—the epic portraits that will go on your Instagram and your website. You open these 5 files in Photoshop. You remove the exit sign. You liquefy the bride’s dress to make it flow better. You do high-end dodge and burn.

By using Imagen for the first 99% of the work, you arrive at Step 3 with fresh eyes and energy. You aren’t burnt out from moving exposure sliders for 6 hours. You can actually enjoy the creative process of Photoshop because you aren’t using it for chores.

Final Thoughts on Value

In business, we often confuse “cost” with “value.” Photoshop costs a monthly subscription. It is a fixed cost. Imagen costs per edit. It is a variable cost. Some photographers hesitate at the idea of paying per edit. “Why should I pay to edit a photo when I can do it myself for free?” But it isn’t free. You are paying with your time. If Imagen costs you $40 to edit a wedding, but it saves you 12 hours of work, you have effectively bought your life back for $3.33 an hour. That is an incredibly low price for freedom.

Whether you are a wedding photographer drowning in backlogs, a real estate photographer racing against deadlines, or a portrait photographer looking for consistency, Imagen offers a solution that Photoshop simply cannot match in terms of workflow efficiency. Photoshop remains the king of pixel manipulation, but for the business of photography, Imagen is the new standard for post-production.