Staying Present For Your Photography Clients with Sandra Åberg

73 === ​[00:00:00] [00:00:12] Sandra Aberg: We’re just gonna rock it. [00:00:14] Scott Wyden Kivowitz: We’re just gonna rock it. Sandra, this is gonna be a lot of fun, great conversation. I, first and foremost, we’ve been trying to do this for a while and I’m glad we finally made it work. So it’s, it’s gonna be great. I have to know how cold is it by you already because you’re wearing a sweater? [00:00:34] Sandra Aberg: I’m wearing a sweater. It’s because it’s cold in my house.no, it’s starting to get really quite cold, but we’re still jumping in the lake, you know, so it depends what cold is for you, but it’s about nine degrees here. I wonder what that is in Fahrenheit. [00:00:50] Scott Wyden Kivowitz: I will do a quick conversion [00:00:52] Sandra Aberg: yes, [00:00:53] Scott Wyden Kivowitz: that is. Come on Google. That is 48.2. That is very cold for my, [00:01:00] for my taste, but [00:01:01] Sandra Aberg: We go down to like minus 20. Okay. So for me it’s like we’re, we’re great. We’re still fine. We’re still jumping in the lake. You know, having a little cold swim each day is really good for you. They say, this is what we believe. [00:01:16] Scott Wyden Kivowitz: So, so I have a, I have a neighbor across the street from me who’s originally from Sweden.and she hates summer right now. The temperature has dropped to, well, it’s 69 Fahrenheit right now, which is 20 Celsius. And, this, she, she loves the mornings where it’s nice and cold, right? It’s like chilly in the morning, but then it’s still gonna get up there, another 20 degrees almost today. [00:01:42] Sandra Aberg: So, no, I love the heat. What a weird sweed. [00:01:46] Scott Wyden Kivowitz: Yeah, she, yeah, she likes the cold. It’s very, it’s very funny. but anyway, so I, I’m excited about this. We’re gonna dive into your, your workflows and you, you do [00:02:00] a bunch of things, and so I’m excited to hear which, which way you take it, whether it’s, whether it’s, you know, weddings, whether it’s portraits, whether it’s your commercial work. I’m excited to see where you take this, in this conversation. Um. Let’s, let’s dive into what is one thing that is working really well in your workflow, whether it’s behind the camera, whether it’s the business parts, whether it’s the post-processing parts, uh, whether it’s delivery, whatever it might be, what’s one thing that’s working well? The whole thing. Mm-hmm. [00:02:30] Sandra Aberg: I’m definitely my best when I’m shooting, so whenever I’m photographing, I’m great. You know, like that’s my, that’s my time. I just get totally in the zone, in the flow. I just, I love what I do and I’m, I just kind of disappear into it. So for me, that’s for sure where I’m the best in my workflow. That before, let’s say even a wedding or a portrait session. I’m pretty good at, you [00:03:00] know, like I manage that well and sending the contract and getting all that done. The aftermath is pretty much where my entire 18 years have struggled the most. [00:03:12] Scott Wyden Kivowitz: So we’ll get to the struggle part, at some point, but so behind the camera, you feel the most comfortable. is there something that you do? Session after session, wedding after wedding, whenever it might be, that is sort of systemized at this point behind the camera. That, has helped with the comfort level to make sure that each job goes really smooth from behind the camera standpoint. Mm-hmm. [00:03:38] The Art of Being Present — [00:03:38] Sandra Aberg: I think it’s being really present. Like for me, that’s what it is. Mainly. It’s like being super present with the people that I’m with and really a hundred percent giving myself to the session, if that makes sense. Like I am. I’m like leaving everything behind. You know, you have all stuff going on. Life is life, right? Like [00:04:00] there’s all kinds of stuff going on and it’s always been an kind of an escape for me. So I fully just escape into the session and I’m just in that moment with the people that are there and I’m managed to somehow forget. Life. Well, it’s really uncomfortable when I get out of the session and I’m like, oh gosh, yes, that’s right. I’m like halfway breaking up in my relationships, you know, like life is, and I can like return back to it. But I think for me it’s like being super present, being really there in the moment, whether it’s a wedding or anything else. When I managed to do that. is when it just, it gets so beautiful and the, the work’s really profound, I think. and I, I have a few ways to try to get there. ’cause obviously sometimes I’m running and I’m not relaxed or I’m not really present. So I try a lot of breath work techniques to just kind of like, they can be like [00:05:00] five, 10 minute sessions to just breathe before I go and meet with the client so I can. Make sure I’m really there, like, make sure I’m present, make sure I’m, I can be there with them for that amount of time. so that’s like a big part of it for me, I think. [00:05:17] Scott Wyden Kivowitz: Are, are you, as somebody who’s intentionally trying to be present with every session or every job, are you a. Camera up to the eye type of photographer or a, lemme use the screen and keep the camera away from my face so they can see my face. Type of photographer. [00:05:32] Sandra Aberg: I am kind of both, so I sh. I used to shoot a lot of film. So film requires a slower pace and obviously a camera in front of your face. Um, but it also required that I didn’t shoot like a thousand frames. I don’t like, I don’t like to just keep shooting. I like to kind of put my camera down, talk to them, like connect with them, figure out where we at, like especially in portraits more. And then I might, as we’re [00:06:00] talking. Take a few snaps when I see what I’m looking for, but I think I’m more a camera to the eye, but with the occasional, when I feel like it, it also depends how people react. If I feel like they’re cooled back, ’cause there’s a camera in their face, I might pull it down and, and they can connect to my face rather than my lens, you know? [00:06:21] Scott Wyden Kivowitz: yeah. You know, it’s funny, talking film, right? And film to digital, which is, it’s interesting that film has made a, a comeback in a way. butthe thing that I loved from when. Pre, pre-digital was waste level finders, right? Whether it’s a has blood, whether it’s a, um, Rolleiflex, whatever you’re looking down at. I, my, my, I have a Nikon F that, you could replace the prism and view finder with a waste level finder. and I did, I wanted my Nikon F and to me, [00:07:00] having a flippy LCD screen. Sort of gives me that back, right? The ability to have my camera down lower and just peek down at it, see if the composition’s where I want it without having in front of my face. But I also go back and forth depending on the situation and the speed I need to be at the moment or whatever it might be. [00:07:18] Sandra Aberg: Because there’s, there’s a time for everything, right? Like during a ceremony at a wedding, I’m not usually shooting without having my camera. Like I need to see everything. I’m not missing a moment, but later on. During a more relaxed time or where I really wanna connect with the subject, I can put it down and like with the cameras we have with the I Finder, you know, like it just, it can do the work for you. It’s not like you’re there struggling to get the focus, [00:07:44] Scott Wyden Kivowitz: yeah. Yep, yep, [00:07:45] Sandra Aberg: you can do those things easier. [00:07:47] Scott Wyden Kivowitz: The other thing is, so I, I do surprise proposal photography and during, during the actual proposal, which is a minute of time, right. That’s like the, the heart’s [00:08:00] racing, blood’s pumping. You are, you’re getting that adrenaline rush and you’ve gotta make split decisions really fast. But at the same time, sometimes you need to run to adjust your positioning. And I find that during that minute, quite often I am camera away like this. Not for the same reason as we just talked about, but because I don’t want to trip and fall or step on something. So I’m kind of looking down, looking forward, looking down, looking forward to make sure, um, I, uh, I photographed a proposal at a winery that also has a beautiful flower field. And at one point I had to just like a,an orchard of some sort would have rows that you could like, go down one row and then. Sneak through without destroying a plant to go to the next row. I had to change rows at one point, and I, if I didn’t look down, I would’ve smooshed a whole bunch of beautiful flowers. So, [00:09:00] um, again, there’s a time and place for both. [00:09:02] Sandra Aberg: Excited to hear the story of where you got stuck on the. [00:09:09] Scott Wyden Kivowitz: Oh, boy. That would’ve, yeah, that would’ve, that would’ve hurt. but yeah. so. Is there another, is there another, is there another part of your workflow? [00:09:19] Balancing Business and Creativity — [00:09:21] Scott Wyden Kivowitz: Let’s say, let’s, let’s say beyond the, behind the camera, the, the business side of things overall, is there a, a workflow, somewhere there that’s been working well for you? Time, after time, after time. [00:09:31] Sandra Aberg: I think so. I come from a marketing and sales background. That’s like my education and. I think that side of my business, I’ve always been really passionate about and really good at. I don’t know if I have it down to a workflow per se, it’s more like a bit of a messy approach to it. But, um, but I think that works really well for my business, like. social media is a, is a place that I, I do enjoy and hate. [00:10:00] I think we all have that relationship with it, but I think it’s like a necessary for us to show who we are. And I, I do kind of enjoy that process and I do enjoy making a plan for my company. Like that’s one thing that works really well for me is setting an intention. A year forward, where do I wanna be? What do I wanna do? What are my goals like? Especially within weddings, I do that every year. [00:10:25] Scott Wyden Kivowitz: Yeah, so, so tell me about that. Are you, doing that in a spreadsheet? Are you doing that just in like a, a slide, like a a, a keynote type of thing to organize it and present it, even if it’s just to yourself in a way that you can be actionable in it, like. [00:10:41] Sandra Aberg: Old school, I’m like the paper kind of person. So I actually take, [00:10:46] Scott Wyden Kivowitz: cool. [00:10:47] Sandra Aberg: I take like a big piece of paper. If I have like a big piece of paper, it works for me. And I put like, let’s say Sandra Berg Photography here in the middle, and I make [00:11:00] lines out to all the different things that I do in my business, and I highlight the ones that I really enjoy. [00:11:06] Scott Wyden Kivowitz: Mm-hmm. [00:11:07] Sandra Aberg: And then I go, but these I don’t enjoy. What can I do? Like, can I outsource this one? Do I need it? Like, do I wanna just like I did, I did proposals. I’ve done that. I think it’s super hard, like all respect for that. It’s not like, like it was, wasn’t what I was. The best at, so I maybe not show that so much, you know? ’cause I’m like, eh, I find it a little bit too anxiety provoking. And so I was like, ah. And I did new, like I did newborns and kids and family stuff and I was like, nah, it’s not really my thing. Like I don’t mind doing my couples that I’ve photographed their wedding when they have a family. It’s a different connection. So then. In my little like, kind of spread mood board overall, I, I take out what I don’t, you know, like I literally crossed them off. I’m like, don’t need this, don’t need [00:12:00] that. I’m gonna focus on these areas and I’m gonna build them. And then I write down numbers for what I want, how many weddings I want, like next year I want six weddings at the most. And I write that down and then I figure out what are these weddings, you know, at six weddings, the costs, the things. And what, which other things are then important like portrait sessions is something that I personally just enjoy more than anything. It’s like my favorite thing. ’cause there’s such a good connection in a portrait session that you don’t have on a lot of other shoots. and so I just kind of, I put that down as like this thing and then I usually rewrite it to a more. You know, clear picture thing that I keep and then I get, then I travel and I lose it and I have it on my phone somewhere, but I feel like I don’t need it up on my wall. I’m not that kind of person. I mentalize that once I’m good, like I kind of have that, [00:12:58] Scott Wyden Kivowitz: Well, that’s good. That’s good. [00:13:00] I mean, you’ve been, so you do this once a year, [00:13:03] Sandra Aberg: yeah, twice a year sometimes, you know. [00:13:06] Scott Wyden Kivowitz: twice a year sometimes. And what’s, is it like beginning of the year, you, now you’re plant, you’re, you know, so like sometime in January, is this when you start that process? [00:13:14] Sandra Aberg: No, I actually do it like now. I actually did it just the other day. ’cause I was like, okay, this was, this season, it’s over for me. I don’t have any more weddings. What have I learned? What have I discovered? What’s important? Which, which people have I really enjoyed working with, you know, like all of that. And I put it down in like. These are my people. This is what’s important. And then I move from there to plan my next year, which kind of starts now as I’m editing, which sucks. [00:13:43] Scott Wyden Kivowitz: the items that you just mentioned, like, like newborn for example, is that one that you’re dropping for the, for the new year? Is that one you dropped from the past? [00:13:49] Sandra Aberg: Interrupted years, years ago, I was like, [00:13:52] Scott Wyden Kivowitz: can you, can you, give an example of something that you decided through this, brainstorming [00:14:00] and, and, and, mood boarding and whatnot of what you’re dropping for the, for 2026? [00:14:05] Sandra Aberg: so I’ve decided that I wanna do way less weddings. Um, this year I did a lot of weddings and as much as I enjoy the travel and all of it, I was ready to kind of cut down on weddings again, not cut down on them, but have five, six weddings that. My ideal client niche, everything that I love about a wedding, and do five six of them and be happy with that. Like that’s on my, and then I literally write out six weddings [00:14:39] Scott Wyden Kivowitz: Great. [00:14:41] Sandra Aberg: and then I have a team that does all the other ones. So I have a little note and I write team. They can do 10 weddings, but I do five, six. [00:14:50] Scott Wyden Kivowitz: Yeah. Okay, so you’re business wise, you’re not cutting it overall down. You’re just going to outsource to associates or [00:14:57] Sandra Aberg: Yeah, yeah. [00:14:58] Scott Wyden Kivowitz: whoever. Okay, cool. Well, that’s [00:15:00] good. That’s good. So have you, you have your own associate photographers, or are these second shooters that you bring on here and there, like what has that look? What’s that look like? [00:15:09] Sandra Aberg: No. So I have a team, so my company is called Atelier Aberg for weddings. Atelier Aberg in English. and that’s just for weddings. So we do weddings all across Europe and the world. and I do a lot of the, the big weddings, always myself and sometimes I send my team. So I have two girls in Copenhagen. I have three photographers in Italy that work for me, but they also run their own businesses. So it’s all run by people that have been trained and worked with me for at least 2, 3, 4, some of them five, six years. so I trust them a hundred percent to do a full wedding how I want it, and then I put them on the team as like first and second shooter, depending on how long they’ve [00:16:00] been on the team. [00:16:01] Scott Wyden Kivowitz: That’s great. That’s great. You mentioned, that there’s some struggles you have. With somewhere in that, that, sort of logistics, part of the workflow. Can you, can you dig into that? Like what, what, what has been the struggle and how are you working on improving that? [00:16:19] Sandra Aberg: so I think. Having been a photographer for 18 years, it has changed a lot. The struggle has stayed similar, [00:16:29] Scott Wyden Kivowitz: Okay. [00:16:30] Sandra Aberg: but, but it’s still changing, you know? ’cause the world is just different. But it’s always in my post, that’s like where I struggle because my energy is lower on anything in front of a screen. Like it truly is much more difficult for me. Which is why like this AI world has saved my existence. Um. It’s still like a little hard for me to overcome the idea that I still think it is hard. [00:17:00] Does that make sense? Like it’s kind of stuck in me that it’s, it’s a struggle. And so October hits and I’m like, Ugh. You know, like all the weddings that has to be ready, like now should have been Yeti ready yesterday. Like that kind of feeling comes over me all of October and have for 18 years. So, so I still feel it, but now I’m like, okay, but there’s solutions, you know, like, remember that now we don’t have to suffer the way we used to. Like I used to literally sit day and night and edit. and my son that just ran through here before that got kicked out of the house, who will be the first one to be like my mom? Edit. All the time, like that’s his existence, you know? And so I didn’t like that. I was like, why am I this person that just is constantly editing, or always needing to edit? It feels like I could never live a life in which I shouldn’t have just been linked to my computer. And that part made me struggle so much. Like that was really, has [00:18:00] been one of the worst things about my job. [00:18:03] Scott Wyden Kivowitz: Yeah. The fact that you’re, you’re first, you’re doing multiple type of jobs, right? You’re doing weddings, you’re doing portraits, you’re doing commercial work, personal projects. You’re speaking at events, like you’re doing a lot of things right. [00:18:17] Leveraging AI in Photography — [00:18:17] Sandra Aberg: And traveling all the [00:18:18] Scott Wyden Kivowitz: and traveling and for, you know, weddings, you’ve got other people also working for you, using their own cameras, their own lights, their own, creative visions. As much as they want to align with yours, they’re not you, right? They’re gonna be different in some way than you. Right? and that is where AI really can come in handy to, to, to help. So it’s great that you’ve already. adopted that into your, into your post-production. and how, how dialed in is your AI profile to handle not only your own photos, but to handle your associates photos. [00:18:56] Sandra Aberg: I think so everybody shoots Sony, [00:19:00] which helps me a lot. So everything comes back similar, at least also in the color profiles. And we’re all pretty dialed in on what to deliver, how, so it works, but I still oversee it. I mean, obviously it’s not like fully automated yet, but I feel like also because my style has slightly changed in my editing. So this year I have updated my profile quite a bit from the other years. So I still, I have a full-time editor and then I have your wonderful thing that I couldn’t live without, you know? So it’s like, it’s both. So I have both. And she also uses it, so it’s. In that way we make it work, but it’s obviously always something that, for me at least, it felt like until now it still needs a bit of tweaking. It needs a bit of help all the time to just get it to the point where I’m like, you know, a hundred percent. But I think this year I feel [00:20:00] way better about it than last year. Like it, it feels like it keeps, it also evolves, like without me going to technology, I feel like it catches up to me. A lot. Right? I mean, you would know the backside of that, but it feels like [00:20:16] Scott Wyden Kivowitz: yeah. It’s gonna keep learning from you as you, as you upload final edits and all that stuff. so do you think, do you think, [00:20:22] Sandra Aberg: the finals. Hey, for it to really learn. [00:20:25] Scott Wyden Kivowitz: yeah, you have to upload the final edits and then eventually fine tune the profile for it to, you know, learn from how all the changes, but. [00:20:32] Streamlining Post-Production Workflow — [00:20:32] Scott Wyden Kivowitz: do you think there’s a, something missing in the industry or in any software that you’re using that would help your post-production more than what you’ve got currently in place? [00:20:46] Sandra Aberg: just need like a full other person to take over my spot. Like I think it’s just still a bit of a hiccup for me as to sit down at the computer and be like, what do I do next? I don’t know if [00:21:00] it’s like an A DHD thing, you know, but it’s like kind of, I need to have that really set dial down for me, like uploading the photos, pushing those and, and once I’ve done it, but it’s just, I don’t do it all summer, let’s say. ’cause I’m traveling so much. So I send that all to my editor while I’m traveling, unless it’s NDA and I do it all myself. Um, so, so that process works really well with sending it all to her. Then obviously she sends it back and I just have to check it and I go through every single image of everything that gets out of the office. So if someone could be that person, you know, like I don’t know if you could invent like a Sandra filter that could go like we’re checking all your images before they leave the office if they’re a hundred percent. Because that’s what worries me with ai. It’s like sometimes, of course. It can make mistakes and I’m like terrified that it makes a [00:22:00] bad mistake or my client doesn’t look good in the photo, even though it’s a different photo. Like that’s what I sometimes struggle with. [00:22:08] Scott Wyden Kivowitz: Well, I think, I think at least when it comes to Imagen, it’s like we’re not, we’re not trying to replace you a hundred percent. You know, we want you to still be in control, still have the creativity. it would be interesting to see if there is some ways that we can help photographers overall with like the task part of things, right. of. [00:22:26] Sandra Aberg: Yeah, [00:22:28] Scott Wyden Kivowitz: Here’s what you need to do after, you know, you got back now, okay, now do this, now do this, now do this. And whether it is an A DHD thing, whether it’s just [00:22:37] Sandra Aberg: the crazy mine. [00:22:39] Scott Wyden Kivowitz: yeah. Yeah. Task management for creatives, I think overall is just, a bigger struggle than non creatives. Right. so [00:22:47] Sandra Aberg: It really is true. [00:22:48] Overcoming Technical Challenges — [00:22:48] Sandra Aberg: The other day I had a, a, a photographer friend of mine in the US and we’re just chatting and she’s like, oh, I’m just bogged down with editing. And I was like, you gotta try this. Like, I’m like, I’m [00:23:00] gonna send you my Imagen like the profile, the thing, just log in and just from there to log in. Like even there, she’s like blocked. You know what I mean? Like, it’s like, oh gosh, not another software, not another thing to do. I don’t have time. I’ll learn it on the other end. And I was like, no. Just trust me this one time, you need to learn it now because on the other end of it, you’re gonna see that you’re gonna need it and then next year you’re gonna do it again. So I was like, take one hour, just sit with me for one hour. She’s like, oh, I have to upload a thousand photos, 2000. You know, like there, she’s just like, ah. And I was like, no, no, no. Stay with me. We can do this. Like, and we got through it and at the end of it she was like, you just saved me. Like a week of work, you know, for that one wedding. [00:23:46] Scott Wyden Kivowitz: and if somebody’s using your profile, they don’t have to upload any images to get [00:23:49] Sandra Aberg: No, exactly, but she want, she doesn’t have the same editing as me, so I was like, you actually have to upload unless you can find one that fits. But just that like to give her that [00:24:00] week to do other things is you. [00:24:02] Scott Wyden Kivowitz: huge. Yeah. [00:24:02] Sandra Aberg: And she was like, I can’t believe it. I’m so happy because I kind of had to like, you know, had to stay with her and be like, no, no, no, no, no. Stay with me. Now let’s, let’s go through this. You can do it. You know, and I see that that’s kind of what we need. I don’t know how you could manage to have someone to hold our hand to walk through those like uncomfortable steps that it is to kind of get into it. Because once you’ve done it, you’re like, I should have done this three months ago. Like, why am I still struggling? And from [00:24:33] Scott Wyden Kivowitz: No, it’s interesting. [00:24:34] Sandra Aberg: you know, [00:24:34] Scott Wyden Kivowitz: Yeah. [00:24:35] Sandra Aberg: time to time, I’m also like, I’m just gonna select these photos by myself. I can do it real quick. And then I’m like two hours in and I’m like, wait, this is so stupid. Back to back to what works, you know? [00:24:49] Scott Wyden Kivowitz: right. Yeah. Some, sometimes in, in a, in a, in a workflow, no matter what part, there’s always gonna be something that could fit in. Right. But for some people making [00:25:00] a change. Isn’t always for the best, right? If you’ve got your workflow so dialed in, maybe a change isn’t necessary ’cause you, you, it’s working for you, right? but in other times, change could be for the better, right? If it, if something saves you five hours, great. If something saves you 10 minutes, is it worth the change? You know, depends on the situation. So, um, it’s, it’s all, and there I’ve got, there was an episode, very early on episode. Where, I think it was with Mike Morby that, um, I have to go back and if for anybody listening, I will make sure I link to this episode in the, in the show notes, where he talked about how he figured out based on, created a spreadsheet and started tracking how much time it took him to edit, how much time it took to design albums and all these different things in order to then. Figure out, okay, I can outsource to here. It cuts my time down this much. I mean this is a total nerdy spreadsheet madness, right? But it worked for his business. ’cause he also had [00:26:00] an editing business too. And he figured out where he could outsource and what software he could use to reduce the amount of, of time, um, and potentially cost. ’cause time is money as well to, make his businesses more efficient. And I just think it’s. Some people can go the, the nerdy spreadsheet route. Some people can go a more like, I’m gonna use the word holistic route. Right. and be like, I know this is saving me 10 hours a week. Right? And then boom. and, but there’s different ways to figure it out and I think everybody has to find what works best for them overall. [00:26:37] Sandra Aberg: Exactly, but it’s also, it’s, it’s always so scary to try something new. It can just seem so daunting. And I think as women we’re like, ah, technical, like, I’m not a spreadsheet technical person at all. So for me it’s like. A new software. How overwhelming. Like already there. It took me a while to like be like friendly with it because all I know is Lightroom and that works for me, you [00:27:00] know, or Photoshop or so, but now that I have that dialed in, it’s like such a help. Like it really is such a huge help to just know that that can call for you. You look through, it’s still, you’re still doing a lot of the work. It’s not like it’s. All done for you without your attention. You know, like you still need to be part of it, but you’re not sitting there glued for eternity, [00:27:23] Scott Wyden Kivowitz: yeah, [00:27:24] Sandra Aberg: which is like my son’s experience of me as a mom. It’s like tied to the computer. [00:27:33] Scott Wyden Kivowitz: Yeah, it’s, [00:27:34] Balancing Work and Personal Life — [00:27:34] Scott Wyden Kivowitz: it, my, so I have two, two young kids under the 10 and under. and it’s like in school when the teachers say like, what do your parents do? And my son was like, this is when my son was like younger, younger, but he say, [00:27:47] Sandra Aberg: my mom’s a teacher and my dad does this. So,I love it. [00:27:55] Scott Wyden Kivowitz: he says he, now he says, I’m a camera man. But [00:27:57] Sandra Aberg: See that’s better though, at least, [00:28:00] like that shows that you’ve freed up some of your space from that [00:28:04] Scott Wyden Kivowitz: yeah. [00:28:05] Sandra Aberg: time. [00:28:06] Scott Wyden Kivowitz: yep. It’s so funny. [00:28:08] Sandra Aberg: But I, I have this wonder that some have been asked, like I’ve been asked this question and maybe you can answer for me. It’s very random. Can I ans can I ask you, [00:28:17] Scott Wyden Kivowitz: Yeah. Yeah. Sure. [00:28:19] Sandra Aberg: so if you have NDA clients, do you dare to upload them to Imagen? [00:28:26] Scott Wyden Kivowitz: So we have a lot of. Clients like yourself that, a lot of Imageners like yourself that, have NDAs and Imagen’s very secure. Like, I can’t access your photos if I even wanted to. [00:28:38] Sandra Aberg: Oh, okay. [00:28:38] Scott Wyden Kivowitz: so the o there there are, select people who can with approve written approval from you, right? So our CS team, our higher tiered CS team members, like the team leads.if you had a, an issue with something, right? And this wasn’t NDA, whether it’s NDA or not, right? If you had an issue with [00:29:00] something and, you, our CS team needed to access your photos, they would ask for permission from you. You’d have to give it permission in writing, and then they’d have to go up to the next. Like to the team lead to actually like, authorize that permission and make it happen. So, it’s a process, but like me, not on the CS team, I have access to nothing. so [00:29:23] Sandra Aberg: so I can upload photos. [00:29:26] Scott Wyden Kivowitz: you could if you really want to.but yeah, no, it’s, it’s very secure. Like, no, no one, even like other Imageners, like everybody’s bucketed into their own cloud. Buckets. Like there’s no crossover, [00:29:39] Sandra Aberg: had someone ask me that and I was like, geez, I’ve never even thought of it. Like I just kind of trust you guys to be safe. But I hadn’t thought of it. I was like, Ooh, [00:29:49] Scott Wyden Kivowitz: yeah, [00:29:50] Sandra Aberg: you know. [00:29:50] Scott Wyden Kivowitz: mean, be between, between NDAs and and boudoir, right? And that privacy.and I mean, we have a lot of fine art nude photographers as well. Like there’s, [00:30:00] there’s people who just need it and the need that privacy. And we, we, we give the privacy, right? We’re not gonna. [00:30:06] Sandra Aberg: Yeah. [00:30:06] Scott Wyden Kivowitz: And it, it’s not like somebody else’s photos is even used to train your ai. It’s, it’s all separated, [00:30:12] Sandra Aberg: your thing. Exactly. Your funnel kind of thing. Okay. Yeah. I was just so curious. I was like, I gotta ask you [00:30:20] Scott Wyden Kivowitz: yeah, no, it’s a good, it’s a good question. [00:30:23] Sandra Aberg: like a bit awkward that I don’t know. [00:30:25] Scott Wyden Kivowitz: Yeah. No, now, now, you know, and, and, yeah. so let me ask you, I, am I correct that you’re speaking at the next way up North? [00:30:31] Sandra Aberg: I am, [00:30:33] Scott Wyden Kivowitz: You are. And yeah, it happens to be in Sweden. [00:30:38] Sandra Aberg: Woo. Are you gonna be there? [00:30:40] Scott Wyden Kivowitz: I will not, we will have team members there of course, but I will not be there. I will tell you there’s a lot of fun activities that we’re doing there. So, you’re gonna have a blast. [00:30:47] Sandra Aberg: Oh, I’m excited. [00:30:49] Scott Wyden Kivowitz: from William North itself just being a fun event. you will have a blast with the Imagen Team that will be [00:30:54] Sandra Aberg: Yay. I’m [00:30:55] Scott Wyden Kivowitz: I wish I was going to that one, but I won’t. [00:30:57] Sandra Aberg: Ah, man. [00:30:59] Scott Wyden Kivowitz: [00:31:00] Yeah. Yeah. but this, this has been a, a, a fantastic conversation. I, I love, I love hearing what’s working, what’s not working, and, and just celebrating the, the, the good moments of, of everything. So, can you share with everybody who’s listening, who doesn’t know who you are, you know, what, what your work looks like, where they can check out your incredible photography. [00:31:21] Sandra Aberg: so I have two different kind of ways. So Sandra Aberg, which is me, I do a lot of coaching workshops for photographers. A lot of that and a lot of all my portrait work. And creative work is within that kind of bubble. And then Atelier Aberg is all wedding. So I’ve just, now that’s with a team. That’s me. But that’s like all wedding work over there and I’m sure we can link to that. but so I’ve shoot a lot of weddings all over Europe, ley, I shoot a lot of private events, um, all over the world. and a lot of NDAs and a lot of stuff that I don’t show. And I, I prefer that my [00:32:00] clients have that with me, that they come to me because it doesn’t necessarily get shown. I think it’s important in a world where everything is also to be praised, you know, that we’re also keeping something for our [00:32:12] Scott Wyden Kivowitz: Yep. [00:32:13] Sandra Aberg: so I’m. I’m just a happy suite really. I think, that travels around the world and helps other photographers is probably my biggest passion. Like if I had to say what I do as Sandra, that’s what I do. Like, that’s what I love doing. and then obviously I shoot weddings and love photography as well, so that’s kind of who I am. [00:32:34] Scott Wyden Kivowitz: It’s great. Yeah. I’ll definitely link to, both your sites in the show notes and all the places everybody can find you. thank you so much for, for chatting with me and, and sharing your, your, your methodology with the world. [00:32:46] Sandra Aberg: Thank you. I loved it. Thank you so much, Scott. ​ [00:33:00]