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TrustpilotRated 4.8/5

Centralize your photo and video storage.

Keep files safe so you can deliver on-brand galleries by 9 AM. We're built for real estate photographers and listing agents scaling teams.

Compatible withAdobe Premiere ProDaVinci Resolve

*No credit card required

Pick a look
Or bring your own

AI Profiles by Imagen

Professionally trained looks, adapted clip by clip across your footage

  • Motion of Light

    Brightens your footage with strong contrast and vivid colors.

    Rich colors, Warm skin tones

  • Frame One

    Keeps brightness natural with deep contrast and accurate colors.

    True to color, Natural skin tones

  • True to Life

    Softens highlights for a dreamy feel with balanced contrast.

    True to colors, Warm skin tones

Professional results that speak for themselves

Try it today

The difference you’ll feel on a Friday afternoon

Used by editors who got their weekends back

  • Rated 5 out of 5

    “I was blending shots from different cameras. Imagen blended everything well together. It’s almost too easy”

  • Rated 5 out of 5

    “Wow. The color correction turned out much better than I expected. Thank you for creating this.”

  • Rated 5 out of 5

    “I love this software. Cut down my coloring time to mere minutes.”

  • Rated 5 out of 5

    “I was blending shots from different cameras where student workers used different settings- one in Log, one in auto color.”

  • Rated 5 out of 5

    “I’ll shoot interviews with two or three cameras, all Sony, using Sony glass- but they never match perfectly.”

  • Rated 5 out of 5

    “This was great! Nearly spot on in terms of exposure, shadows, highlights, blacks, etc.”

Launch rate

Simple plans.Serious results

Good color used to cost a fortune in time. This doesn’t.

  • Pay-As-You-Go

    Launch rate

    No commitment. Just process minutes when you need them.

    US$1/minute

    Invoiced monthly

    No base fee. Pay only for the minutes you process.

    Start for freeChoose plan
    • Grade any project, pay only for what you use
    • Full access to AI Profiles and LUT-based grading
    • Perfect for project-based work
    • Cancel anytime
  • Best value

    Starter Pack

    Launch rate

    For editors with consistent workloads. Grade more, pay less per minute.

    US$30/month

    Includes 50 minutes

    Extra minutes for just US$0.60 / min (Save 40%)

    Start for freeChoose plan
    • Unused minutes roll over
    • Full access to AI Profiles and LUT-based grading
    • Best per-minute rate
    • Cancel anytime

You’re probably wondering...

What is a fallback profile and why do I need it?

A fallback profile acts as your safety net to guarantee total consistency across every real estate shoot. When you apply your Personal AI Profile to a new batch of property images, you might include a few shots with unusual lighting conditions. If your primary profile lacks enough training data for those specific scenarios, Imagen automatically applies your chosen fallback profile instead. This means you never face a situation where half your gallery looks perfect and the rest requires heavy manual adjustment. You get a complete, ready-to-deliver listing every single time. By setting a reliable fallback, you slash your overall editing time by up to 96% because you eliminate the need to manually fix outlier images. This automated backup process keeps your editing speed high and your quality predictable. It also makes organizing your photo and video storage much easier since you export a finished batch all at once. You stay in complete control of the final look while the software handles the heavy lifting in the background. Your clients receive a beautiful gallery on time, and you spend less time stressing over tricky exposures.

How does a fallback profile handle mixed lighting in a single property shoot?

The fallback feature automatically identifies images that fall outside your main training data and applies a trusted alternative profile to maintain consistency. Real estate photography often involves moving from bright exterior sunshine to dark basements or tricky mixed lighting in kitchens. If your primary Personal AI Profile struggles with a dark basement shot because it mostly learned from bright living rooms, the system switches to your fallback profile for that specific photo. You tell Imagen exactly which backup profile to use before you hit the edit button. This keeps your entire listing looking uniform without forcing you to split your catalog into multiple editing batches. You get a cohesive gallery delivered in minutes, allowing you to scale your team and take on 3 or 4 more shoots per week. Managing your photo and video storage becomes simpler when every file returns fully edited and correctly exposed in one folder. You review the final results and make any minor tweaks, keeping you entirely in the driver's seat. The software simply removes the tedious manual corrections from your daily workflow.

How is using a fallback profile different from applying bulk presets in Lightroom?

A fallback profile intelligently adapts to individual image parameters rather than slapping a blind filter over your entire listing. When you apply a standard preset in Lightroom, you apply the exact same mathematical adjustments to every single property photo regardless of the actual exposure. This forces you to spend hours manually tweaking the sliders for every room. With our fallback system, the software evaluates each image individually. If an image does not match the training of your Personal AI Profile, the fallback profile kicks in and calculates custom adjustments based on the specific lighting of that room. This guarantees true consistency across the entire gallery. You reduce your post-production time by up to 75% because the AI makes the localized decisions you would typically make by hand. This intelligent backup keeps that every file you send to your photo and video storage looks professional and balanced. You maintain total creative control while the software takes care of the repetitive slider adjustments. Your real estate clients get their photos faster, and you avoid the frustration of fixing blown-out windows one by one.

Will the fallback feature work with my specific camera raw files?

The fallback system supports all major raw file formats just like your primary AI Profile. Whether you shoot with Sony, Canon, Nikon, or any other major brand for your real estate work, the software reads the raw data perfectly. When a tricky property image triggers the fallback profile, the system uses the full dynamic range of your raw file to recover highlights and lift shadows. This is especially important for interior shots where you need to balance bright window pulls with dark interior corners. The fallback profile applies the necessary corrections to maintain visual consistency throughout your entire gallery. Because the software processes the raw data directly, you retain maximum image quality for your final listing. This smooth compatibility means you never have to convert files or disrupt your standard workflow. You simply upload your raw files, select your main profile and your fallback, and let Imagen do the work. Once the edits return, you can export the finished JPEGs straight to your photo and video storage. You keep complete control over the final output quality.

How does setting a fallback profile affect my turnaround time for clients?

Setting a fallback profile drastically reduces your turnaround time by eliminating the need for manual rescue edits. In a typical real estate workflow, you might spend an extra 45 minutes fixing the 10 or 15 outlier images that a basic preset ruins. By assigning a fallback profile, you ensure those tricky property shots receive an accurate, balanced edit on the first pass. The software processes your entire listing at a speed of 0.5 seconds per image. You get a fully edited, cohesive gallery back in minutes instead of hours. This level of consistency allows you to deliver final files to your agents the very same day. Faster deliveries help you win more clients and scale your business without working late into the night. It also simplifies how you manage your photo and video storage, as you spend less time juggling multiple draft folders. You review the final gallery, make any quick adjustments you want, and send it off. The AI acts as your reliable assistant, giving you back hours of your day.

Can I use an AI Profile created by someone else as my fallback?

You can absolutely select any proven Talent AI Profile as your fallback option. Many real estate photographers use an industry-standard profile as a safety net while they build and refine their own Personal AI Profile. If your custom profile lacks enough data for twilight exteriors or heavily mixed lighting, a Talent AI Profile steps in to edit those specific property shots accurately. This keeps you maintain strict consistency across the entire listing even if your own profile is still learning. You get the benefit of a professional gallery look without having to manually edit the photos your profile missed. Relying on a trusted fallback allows you to deliver high-quality work while you gather more edits to train your own custom look. This strategy saves you hours of manual tweaking and keeps your photo and video storage organized with finished files. You stay in control of the final aesthetic, choosing exactly which backup profile aligns best with your brand. The software simply provides the reliable backup you need to work faster.

Does the fallback process work on images I run through HDR Merge?

The fallback feature works seamlessly with your blended files after you run them through HDR Merge. Real estate photographers rely on HDR to capture the full dynamic range of a property, blending multiple brackets into one perfect raw file. Once Imagen merges those brackets, it applies your chosen AI Profile to the new file. If the resulting HDR image presents a lighting scenario outside your primary profile's training, the fallback profile automatically takes over. This guarantees that your bracketed interior shots match the single-exposure exterior shots in your final gallery. You achieve perfect consistency across the entire listing without manually adjusting the merged files. This automated process saves you an average of 3 hours per shoot, freeing you up to book more properties. Once the edits are complete, you can easily sync the final files to your photo and video storage. You maintain total creative authority over the final look, reviewing the edits in Lightroom before exporting. The AI simply keeps every merged file gets the right baseline edit.

How does the software know when to trigger the fallback profile?

The software analyzes the underlying data of every single image to determine if it matches the parameters of your primary profile. When you upload a real estate shoot, the AI evaluates the exposure, contrast, and color temperature of each property photo. If it detects a file that falls too far outside the mathematical patterns your Personal AI Profile learned, it automatically switches to your designated fallback profile. This usually happens with extreme lighting changes, like moving from a bright sunroom to a windowless bathroom. This intelligent detection protects the consistency of your entire gallery. You avoid the nightmare of a listing where 5 or 6 photos look completely wrong and require intense manual correction. By relying on this automatic switch, you cut your post-production time in half and get files ready for your photo and video storage much faster. You always decide which fallback profile to use, keeping you in complete control of the editing process. The software just acts as a smart safety net for your daily workflow.

How does using a fallback profile help me scale my photography team?

A reliable fallback profile allows you to hire new shooters without worrying about inconsistent editing results. When you bring on junior real estate photographers, their exposure habits might differ slightly from yours. If their property photos stump your primary Personal AI Profile, the fallback profile steps in to correct the lighting and color automatically. This guarantees that every listing your team produces maintains the exact same standard of quality. You achieve perfect consistency across your entire brand, no matter who actually clicked the shutter. This automated safety net means you spend 80% less time fixing your team's mistakes in Lightroom. You can comfortably book 10 to 15 more shoots a week because the editing bottleneck disappears. Managing your team's photo and video storage also becomes much easier when every gallery returns fully edited and ready for client delivery. You retain final approval over all images, keeping your brand reputation stays perfectly intact. The AI simply provides the reliable baseline you need to grow your business confidently.

Can I see which images used the fallback profile before I deliver the gallery?

You can easily identify which images used the fallback profile right inside your Lightroom catalog. We believe the photographer must always stay in control of the final edit. When Imagen sends the edited files back to you, the metadata clearly indicates which profile was applied to each specific property photo. This allows you to quickly filter your real estate catalog and review the fallback edits in seconds. If you want to make a quick tweak to the exposure or white balance, you can do so immediately. This transparency keeps you never deliver a listing blindly. You maintain the high gallery quality your clients expect while still enjoying the massive speed benefits of AI editing. By reviewing these specific files, you can also identify gaps in your primary profile and upload those tweaked edits to further train your Personal AI Profile. This continuous improvement makes your photo and video storage a goldmine for future training. You get the perfect blend of automated consistency and absolute creative authority.

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