The Power of Connection & Relationships in Photography with Dario Dusio

61 === ​[00:00:00] Scott Wyden Kivowitz: Dario, I am, so, so happy that, we're doing this and, this is gonna be a great conversation. I love, I love diving into different workflow topics. With everybody seeing what's working, what's not working, and basically just to, you know, have those listening, those watching this to hopefully be inspired to look at what they're doing and find what is working and what's not working for them. So, with that said, I'd love to dive into one, the first thing. That in, that's in your photography workflow, that's working well, that, has been going really well for your business, for, for your creative part of your, of your photography, whatever it might be. and I know that, in the [00:01:00] initial discussion about the podcast,you brought up the, the, the idea of, making your subjects feel relaxed. So can you dive into that part of your workflow? Dario Dusio: Yeah. One part of, things that, I love most about photography is that you can show your personality. You can really throw off people your emotion, how, how you are, and people reacts. I. Because there are two type of photographer and two type of people. Mostly. There are some photographer who just want to melt in the shadow and just stay away and be like an observer. That's not my me. Yeah. And there are some of us that love people want to stay in the middle. And it's strange to describe because I don't want to be the center of event, but I want to be in the event because, if I [00:02:00] throw my personality, my happiness, my joy, my. I'm full of, want to live. So if I throw this emotion to other people, other people react. And sometimes this change the events from a normal, boring, event to something crazy, to something, more emotional with more love, be with more, cries with everything. People just want to, to show off. If you push them a little, just a little. Engaging with Guests Up Close --- Scott Wyden Kivowitz: Yeah, so, so, so, just to be clear, for everybody who's listening, first of all, I raised my hand as the person who, for those who are not watching, those who are listening, I raised my hand as the type of photographer who'd rather be off in the distance, which is why we were laughing. just to be clear, for those listening, what you are talking about is, for example, during like the, the party, when everybody's dancing at a wedding, you're. You're in there, in the group photographing. You're not on the sideline photographing the dance floor from a distance. You're literally in the, on the, Dario Dusio: I, [00:03:00] I'm in front of people usually. I try to photograph people very close. my favorite lens has always been a 35 millimeter. I. I know nothing fancy. Yeah. But I like to use from this distance, like, we are right now, so very close, like alpha meter. So, in the dance floor, for example, I move a lot. I dance, so maybe I have a drink in one end. And of the other end I have my, my camera with a flash usually and I should shoot, smile and move before people react. You just need a glimpse of a photographer that is moving, With the sound, with the emotions, and, I will be there and there and there and there and, know, everywhere, but nowhere at the same time, but close because, I need to see the eyes. I, for people, they are just listening. I wear glasses, so,I want to see various of people, I want to be near them because if I take off my glasses, [00:04:00] I am really blind, so, okay, so I need to stay close. For me, the word. Has always been something that you need to get close. And not only photography part, but with emotion. I need to feel, and this is a good thing and a bad thing because I always need to be p the pushed a bit, to feel emotion of other people. boredom is the worst enemy of photographers like me. I always need the. Energy situation. I know always need to see new faces, new places, Scott Wyden Kivowitz: Yeah. Dario Dusio: and this is cool. And at the same time, it's very, very tiring because after a wedding, you know, it's just not a normal work I put really myself in. Scott Wyden Kivowitz: Mm-hmm. Dario Dusio: see it is spectacular, I'm. Very happy if it, hasn't been, it's just normal, but without my fault, I'm just, Hmm, okay. I'm not so happy because I am, there isn't separation from work [00:05:00] and my personality, and this is cool and, troublesome sometimes. Scott Wyden Kivowitz: so, so let me ask you, as part of getting people to feel relaxed.when you are very much a close in, in the moment upfront photographer, do you get pushback from some guests? And when you, if you do, how do you handle that? to hopefully not make them angry, but to get them relaxed. Dario Dusio: There is, one episode of when I was starting as a photographer, before being a photographer, every day, every morning, every sunset, every lunch I took my camera and, work around my city taking photo of people around. Every type of people. Everyone. And I dis yeah, like photography, but very close, you Scott Wyden Kivowitz: Yeah. Dario Dusio: I discovered that,people artery is aggressive or artery people, is an enemy. Most, most of the people are friendly. They just need a [00:06:00] smile. you need to approach them in a relaxed way because your body talks. I can come to you smiling, in not in aggressive pose, and you react in a way. If I run to you. In, acting aggressive, you react defensively. So how you set your body, your smile, how you are dressed, how you react and your smile is your best weapon because if you, if I smile, you smile. So that great. something, a contact, a link between two people and, this is the easiest. I know seems so superficial and so easy, but, when you, try with people to stay close, just smile. Just you put in a relaxed way, but you know, what are you doing? You need to feel secure. You need to show you are secure. Let's do think about what we have inside because maybe you are acting the most secure people ever, [00:07:00] and instead you are clowning down like a case of paper. But how you pose, how you act, that's it's half of a job. The other half part of a job is, how you talk your voice tone. a lot of times my camera is not in my face, it's. Like this. That's why I love autofocus and I love my, my brand and such because there is autofocus and so I can shoot like this a lot of times with a wide lens. I. Okay. I just see what I'm pointing at, what I have place to correct, and so I'm not, masking my face. They see me. If you see a human is different than see a camera in front of you. And that's, people react well to my smile. People react bad if you put a camera because they're putting distance from you. So, this is the. My little secret to let people trust [00:08:00] me. And, you know, how you look it work because you need to, it's, I know it feels stupid, but you need to smell good, to have a, a good, nice bird. You know, the basics, the basics that a lot of photographer, forgets because people see how you look and react to, to that. Scott Wyden Kivowitz: Yeah. Technical Aspects of Photography --- Scott Wyden Kivowitz: so you just, now you mentioned having the camera sort of off to the side, not right in front of your face. So that means you're, you're using the LCD right? You're not viewfinder a hundred percent of the time. if you had to put a percentage of how often you're looking through the viewfinder, what, versus LCD, what do you think it would be? Dario Dusio: After I moved to mirrorless, I maybe 90 times of, percent I use the CD The 10th time, I doesn't look, I just know where I'm putting my camera. After being 15 years as a photographer, I know what I'm, you know, my [00:09:00] perspective, the lenses, but that's because I use just two, three, fixed the lenses. So you always know what I'm looking at. Because if I, in a state that I use Zoom, you may never know what you are. you know, what part are you looking on frame while using? mostly 35 millimeters and 85. I just know what I'm going to do when I use Way view Fear Finder is, maybe at the sunset, maybe when there is some light art that are eating your lens and. You need to close to cover yourself up. But, that's just for a small part of my job. Maybe when you're doing posit portraits or something, particular part of a day like the sunset. so just a small, very small part. Scott Wyden Kivowitz: I recently did a, a proposal session, a day after it snowed, and I. I was trying to use my LCD so bad that for that session I couldn't, it was so bright from the reflection on the snow, I, the entire [00:10:00] time I had to look at a viewfinder.which, you know, as somebody with, with poor vision, your eyes start to twitch after a while with when you're looking through it the whole time, so, Dario Dusio: there is another thing that, I guess what, where you are shooting changed, attitudes because for example, I live in North Italy, so most of the day the light isn't strong like South Italy. So yes, there is sun but isn't so strong. There are a lot of times, clouds. So, there is diffusion of lights, so you hardly get blinded by, by lights. So we can afford to use the LCD more. while if you are on the snow, everything changes, I guess, where you live change how you work. Scott Wyden Kivowitz: Yeah, that's a good point. Good point. we're just talking technical, so let's move into the Organizational Tips for Photographers --- Scott Wyden Kivowitz: second part, of what is working well. Yeah. you, you mentioned that there's technical aspects of [00:11:00] your business that are working well, specifically organization. I'd love to, I am an organizational. Freak. So,I, this is one of my favorite things to talk about. I want to hear what organization-wise has been working well for your photography business. Dario Dusio: Okay. If, I want to just shorten all these topics, I can say just one sentence, like, you need to know your craft. Scott Wyden Kivowitz: Mm-hmm. Dario Dusio: And that is the most important aspect because we are all artists. Yes, but photography needs camera. We are, we are still in the age where we can just blink with our eye or record on our brain. What we see, we have a camera, and camera are a tool. So you need to know your tool. You need to organize, you need to know how camera works and modern camera. Are more a computer than a camera because in 20 years everything changed so many times and now is [00:12:00] still changing with, ai, with imaging for post-production, with so many things that are revolution. Very star revolution. Again, another revolution after film, after digital. And for me, a big step was, from digital to me or less. Yes, it's still digital, but all the Scott Wyden Kivowitz: It's a, yeah, it's a completely different type of digital. Yeah. Dario Dusio: different type of digital, and you can shoot like, like this and you, you can do so many things because you still, already see, how your photo will appear because, from the, you find the d you see the exposition and such, and this. Change the game. And for example, another things that the camera doesn't emit, more sound and the camera, you can take so many much picture so we can open a, I talk about how much is important for me, imaging for better example because I now, I tend to shoot so much more because I want more. Okay. But okay. Taking a step back, We [00:13:00] need to nurture our aspect as artists, our what we want to tell, but still we need to be organized. be before being a photographer. I worked at the in it for, Five years, mostly four years. then I stopped because I wanted to be a photographer. and I learned a lot of things about backup, about workflow, about how you need to organize, when you move around. And if you think about 20 years ago, It was completely different because, transfer were slower. There was no affordable cloud. when you need to transfer maybe 2000 photo from a row to DNGI use a lot NG for example. it takes time now. Everything is much stand. You are, they do a backup in matter of minutes, so, you need to. Organizing a, a way that, it's not about spending money just spending money, but spending money in the right things [00:14:00] because you need to equipment. There's this topnotch, but it's also not too big, but, is a real ball because, how many photographers and suddenly I know some they have, choose lot camera and they just use ones lot. One slot because book cares. It's, that's the basics. And still, or people just do backup, but maybe in all their drives and not in SSD, and they just put SCD on the table and they have all the eggs in one basket. I guess they, we, you say, you say, and that's a bad thing because if just a TF enter your house, if there is a fire, if just your cat bites them. Your work is lost. so you need to do a constant workflow thinking about the, the most breakable chain, the, the, you know, the worst part of, of a workflow is the human, the [00:15:00] human being is the weakest link. Okay?so you need to. Take care of, of yourself, like sleeping enough, doing the backup before getting to sleep. Before moving. Maybe if, you go to a wedding with,two car because you have a second shooter, do the backup before getting the car and dividing. The cards. It's something that for me it's the basics because in all times you make three copies in disc and then move one or disc to mother house one or disk in where you work, one at your room. And that's the basics. But now I feel that, younger photographer, so I'm a millennial just for ev a idea of how, how much older I am, we. Mostly know how informatic works. It works the generation after they take,everything for granted from the info informatics, from it aspect of photography, of computers and such. But it's [00:16:00] dangerous. Scott Wyden Kivowitz: Yeah. Dario Dusio: And so it's cool to have systems like, for example, when I imagine, you can put, your backups and do your backup in the cloud. That's a cool thing because with, if you have a fast connection with just one click, you do everything. You do post production selection, and then you get a backup too. And that's invaluable, for example. So, yeah, I. Scott Wyden Kivowitz: about, about that. Backup Strategies and Real-Life Stories --- Scott Wyden Kivowitz: so we came, when we came out with backups, the automated backups inside, inside of Imagen. Within a week of releasing it. We had a photographer that was, speaking at way up north. I don't remember which way up north it was. And that photographer was also, she, she shot a wedding, like the day before, way up north or something like that. So she shoots the wedding. She's, at a coffee shop finalizing her slides and whatnot for way up north for her talk way up north and. [00:17:00] She uploaded her the wedding photos to Imagen to, I don't remember if it was a call or edit or both. I don't re remember, but, she went to use the bathroom and came back and all of her stuff was gone. Camera, laptop, everything gone. Right now she's not home, she's traveling. Right. Did a, and whether it was an elopement or a destination wedding, I don't rem I don't remember all the fine details, but she sent her proj, her project to Imagen to get worked on. Which meant Dario Dusio: Yeah, the backup. Scott Wyden Kivowitz: So, you know, it's just, having, having your, your, your ducks in a row, so to speak, at home is as crucial as having whatever your workflow is on the road as well.whether that is utilizing Imagen's backup or not or something else, very important. So anyway, sorry to cut you off, but I had to Dario Dusio: Yeah, no, no, no worry that, that's cool because I feel it's important and, always, it's overlooked because, technology [00:18:00] costs and, having a, a good workflow cost a bit. Having a bad workflow in long times cost more because you have errors. You lose file, so that will cost you more. But it's important to talk about these things because. This happens. things get stolen. cars break, camera fall down. One of the weddings I was, I get trolled in the pool with my camera. Scott Wyden Kivowitz: Oh boy. Dario Dusio: Okay. It was just, okay, so the water was here and it was okay. happens. It Scott Wyden Kivowitz: it Dario Dusio: the camera were, were safe. I was, I was laughing, but a bit angry inside. But it happens. or, one other time there was a wedding, in, Legia. It's, in the coast of a north part of Italy, was a very nice wedding. People from London and, the time, some clouds, we [00:19:00] put our bags or backpack under a tree and we started shooting. we couldn't move away from the, the wedding because it was very sentimental and so many things happening. The weather change it and they start pouring rain, like, okay, so much rain. And very, in a case like that, you see the difference spending a lot of money in a good backpack or in a cheap backpack from online stores. Okay. But still, we sometimes we buy so many things that, We, well, why we buy them, when we need, to have maybe two good camera three lenses, one really top-notch computer. A strong, strong, strong backup. and sometimes they feel that photographers. Tend to do everything by themselves instead of asking Twitter [00:20:00] colleague to say, okay, what's the best we can do now? Because things changes so fast. programs change so fast. If I remember imaging when I started using it was one year and half ago, if I remember correctly, was completely different for now. Now it's, well, it's a blast and no idea how till will be tomorrow. Scott Wyden Kivowitz: Right. Dario Dusio: So, yeah, we sometimes, as a photographer, we need to put our Lego in another part and just ask to other people that works in, other things because any professional will be better of backups than us. Obviously, while ologists will be better with people, so talk to Ologists too, how to, talk to people, talk to an IT technician, how to do backups, or just use imaging and do everything still. Scott Wyden Kivowitz: is important. You know, [00:21:00] like to me, to me, what imagine offers with backups is one part of a very robust backup solution, right? Um, so I mean, of course photographers, if they're just starting out with their backups, method, they need to, start what's in the budget, right? But any backup is better than no backup, first of all. And then you build up from there. You want redundancy and you want different types of backups, whether it's cloud or physical, or servers or not. so it, it's a, it's, it's a, it's a detailed process. but I, I, I, Dario Dusio: And scalability. I, I guess it's, sorry, it's, guess it's, it's if you start small and you go big, you need to have a backup and system that can grow with you, and you don't need to change every year because that's a lot of investment. Scott Wyden Kivowitz: Yeah. Yep. Um, I also wanna bring up something that you said you kind of, you, you touched on it, but I think it's worth talking about because it's not talked about enough. It's very common in the photo industry [00:22:00] for, for especially white photographers, right? The Overlooked Importance of Weather Sealing in Cameras --- Scott Wyden Kivowitz: Sports photographers, volume photographers, to talk about the importance of dual memory cards, right? That gets talked about a lot. Okay. But what is not talked about enough is are the, the people who are buying cameras that don't have weather sealing in them, that are not prepared for rain. Right. Not every, every, all the manufacturers of camera equipment or the Dario Dusio: It is the same. Yeah. Scott Wyden Kivowitz: Yeah. They have the line of, of the level of cameras above and above that offer weather ceiling, but then they have the ones that do not, I. It's, it's another aspect of being a professional, of having the dual memory cards that redundancy is having, that protection of, can I be in a rainstorm if it starts raining or not, Dario Dusio: And having lenses with weather ceiling too, because if you have camera, weather, ceiling, and balance, not you're, you have problems. And it's different if you shoot in the cold [00:23:00] or if you shoot in the rain or if you shoot in a desert, it's completely different. And for example. We were talking about, you know, it's not a, a mystery, I'm an equal shooter. The Weakest Link: Memory Cards and Accessories --- Dario Dusio: we are talking about, econ where with people about the cards, because lot of people spend a lot of money in, a great camera. Then they buy a so, so length. Yeah. And, and then they buy the cheapest card they can find, and then they buy the cheapest battery. They say, and they find so many problems because the camera starts to slow down, but it's not with camera fault. It's the card fault and the. It's, it's a chain. The weakest link is the one we will send you to. Hell. You need to, you know, it's like cars. You need to afford the car, the tires, the the oil, everything, because it's better. A bit smaller [00:24:00] car, but with everything perfect, but in the best car with old tires and with no idea or how to take, you know, a street or such. The Misconception of Photography Costs --- Dario Dusio: And, People sometimes have, and this is a fault of, the actual future we are living in because, phones have made thing. People think this is easy, photography is easy and it's cheap. Photography has never been cheap Photography. Every time photography costed a lot of money in film days, it cost a lot of money, and the lenses costed a lot of money. Today, the best lens and the best camera cost a lot of money, and they produce different results from middle camera, middle lenses. And by the way, if you just want to,Send a message. You just shoot a photo you can take with whatever camera you own or, or you can afford. But if you're doing it [00:25:00] as a work, as a mission in your life, you can't have the cheapest camera because you need to have, do your work every day, every time. And who cares if it rains, if, there is a desert, if, there is too much sun? You just need to produce your work constant. And this is a thing that, I feel that Americans get while European just, nah, we, we just try to, to find a solution in Italy a lot more. Usually we are no for find a solution. Okay. But still. If there are, there are different range of cameras, four different, things. And by the way, weddings are not the worst because if you're sport, shooter in the desert, that's, you need a better instrument that I may need, as a wedding shooter. Scott Wyden Kivowitz: Yep. Yeah, yeah. Very different, very different situations, of, of what you need, depending on the genre, the location, [00:26:00] and so on. Just like so many other aspects of the, of the photo industry. Adapting to Changing Marketing Strategies --- Scott Wyden Kivowitz: Um, let, let's dive into the last topic, which is an area that, you, you know, in your own business that you need improvement, that you're working on improving. And you mentioned it's something that, that that I also deal with with my own photography that, I have my thoughts on. but that is the constant marketing of your business. Needing to do that. And so what, what areas of that are you struggling with that you're trying to improve on? I'd love to hear more about that. Dario Dusio: it's a very personal part of my life because, today as we are so telling so many times, photography changes so fast, like nearly all the modern world because. The west, but the, the word is running, running, running like a crazy madman. And still our work duet [00:27:00] photography too.and if you want to be successful, it's not like, good old times. And, if you feel the joke, that you can, you don't need to have an Instagram account and take up your site and have that portal for weddings. talk to people and being constant in your marketing and promotion. today, you need to be, and it changes so fast because you don't have any more of a power to control your marketing because usually there is a medium that maybe Instagram, that may be Facebook, TikTok or everything. Changes every year and, and they change the rule because maybe, they make, they see your photo all around maybe from tomorrow you need to spend so much money. Maybe they shadow bomb because you talk about a topic they don't care or they don't want to be hearing about. So. The Struggle of Balancing Creativity and Business --- Dario Dusio: [00:28:00] What, my struggle, it's that, I'm competing in, a game that, changes the rules and we doesn't know all the rules and need constant time. It's time consuming. It's, It's crazy. I, one thing because I wanted to be a photographer so badly is because I like to travel. I like people meet the new situation, but I want to stay with my family. I am a father of two, wonderful daughter. I. And, I want to stay with fa so when I'm out, I'm out. But when I'm back, I'm back. Sadly. Now when you, you are back, you need to take your phone and stay at fa mail and see post that Instagram and they talk real, but Scott Wyden Kivowitz: Yeah. Dario Dusio: it's going crazy. And if you stop. Then the word crumble because it's some of us, not me, obviously. Scott Wyden Kivowitz: [00:29:00] Mm-hmm. Dario Dusio: they love the business part of photography. I hate the business part of photography. Dario Dusio: I love people. I love, Evans full of people crying, dancing, having fun emotion. I want to, I can. Don't, don't sleep for two days just to reach someone, shoot a wedding, then get back to a plane, or just do a wedding and a wedding and a wedding, and I'm happy on the third day while people says, whoa, it's crazy. Three weddings in a row, no problem. I meet people, I'm okay, but then I need to come back and reply to that Instagram message. Maybe the comment from the above that tells, I don't like that photo. Okay, who cares? So many people like that photo. So I may be, but really this constant marketing, part is, taking the best, part of, being a [00:30:00] photographer from my life. And this is a struggle because you. No one is, full of creativity or business creativity. Every day there are top days. There are bad days, or there are top days, but you have other problems, family problems. you need to do thing, you need to pay taxes or do every, Scott Wyden Kivowitz: Yeah. Dario Dusio: you know, life Scott Wyden Kivowitz: it's very hard to switch if, if, like, if you just got back from a, from a wedding, it's very hard to switch your brain from creative mode to business mode like that. Like it, it's gonna take time. It could take a day. Dario Dusio: Oh, yeah. Scott Wyden Kivowitz: and then at the same, on the, on the same. You know, on the flip side of that, if you're spending two days on business tasks only to then have to go photograph a wedding the next day on day three, it's now, okay, now I gotta switch my brain back and not think about business and just be creative. It's just very hard to do that.I, I, I am right there with you in something that it's, it's, it's always a, it's always difficult to have to do.As a solo business owner to have to do it all right, to have, to be the creative, be the [00:31:00] business person to have, to stay on top of, oh, great. Now there's threads, now there's blue sky, now, so on and so on. There's all these new things you have to, you know, you have to now evaluate, do I need to be there? Are my clients there? If my clients are there, great, now I have to be there. Now what do I have to post? What do I have to plan for that? And it's just more and more and more, um, when it, it's hard. So I, I totally, totally feel you on that. Dario Dusio: And something sometime I, I feel that. Every generation is different. Every period of time has this bad time and good times. So I'm not telling bad times. sorry. I'm not telling all times we're better. No. Maybe we hope that future times will be better. I hope At least I'm optimistic. Okay. But, sometime I feel that right now. Thanks. The Power of Cooperation in Photography --- Dario Dusio: And, Using all of these, all of these, we have put walls and people cooperate more because in the past you were forced [00:32:00] to cooperate to work together because we're. Instruments. You take your film, you need to develop, you need to talk to the developer of your film, then to the printer. And when you go to weddings, you have all your stuff. Right now everyone is like on our own and, people tend to cooperate less. Because I'm not telling from chief and then, you know, people under the chief now, not that was bad. you know, it's all the business type and we try to move to a more cooperative way of doing businesses, but still people doesn't trust orders, and put walls. And so maybe they doesn't cooperate like they should, like they, if people cooperate more. In every aspect of their life, they can obtain more and not, I'm not talking obviously only on photography because we need more cooperation of people, of population, of, you know, [00:33:00] we need to help because we are all human being and we need to try to understand each other more instead and put away envy and put away past and start to build something together. And. That is better. Okay. And it's hard if people doesn't trust each other. And sadly, when you see people only in the distance from a lens, from, you know, from a screen. You just imagine because you don't know how much they are tall, if they're big, if you like them, if they smell good, if it smell bad, if they move in a way you like or not. If so, you create an idea and it's different to being in front of another person. That's why I love being of photographer and I started my career. Not as wedding photographer, as a concert photography and doing a bit of fashion in, a [00:34:00] small studio. And, I loved the concert part. Obviously you can imagine, while I hated the, the fashion. Part because there was lot of walls with people standing in the same room. There is, people talking about the, the people outfit, with people talking about imaging that they are all different. While I love in weddings because vendors usually, when they are smart, they help each other. You know, they make up artists, they love them, I love them, their work, because if they do a good work, my work is easier and. So on. So, yeah, I, I feel that we need just to cooperate more, to create more as photographers, while not being the lone wolf just running around to be the best, who cares about the best? Scott Wyden Kivowitz: It it in, in a way, like focusing on the partnerships with vendors [00:35:00] and like the florists and the venues and the, and the DJs, the band, the. The videographers, like doing cross pro, cross, content that promotes all those, all the businesses is definitely something that, could go a long way as far as ongoing marketing of your business for the long term, right? Not just a short term blog article or a short term Instagram post, but the long term, like people will see it live on, which is, which is powerful. so Taking Risks for the Perfect Shot --- Dario Dusio: But the, the, one of the things that for me is changing because sometimes, when I think about all these topics, it's because, we are in a strange part of the economy. some economies are just shrinking, so people tend to risk less because, you know, while our work as a photographer. It's mostly the positive part. We need to risk, you need to risk to take that image. You need to go out. there is [00:36:00] a storm, one of my best photo. There is a lightning striking and by my couple behind. And, They were inside. Obviously it was raining, and I told them I okay if I get wet, no problem. Won't you come out with me because there are lightning. I don't know. We, we, we, I will, we will be able to take one, but we'll see what it'll happen. And I was lucky or good enough. Take your pick to capture one of, of lighting with, with the couple, looking at it with a flash, illuminating them. And so, but I risk everything because they are, they are, we like me and, but they loved it. And still it was one of my ful image. So we need to take a risk and helping each other isn't the biggest risk ever. Scott Wyden Kivowitz: yeah, yeah. I completely agree. It, it's, it's definitely something that could be very powerful for many [00:37:00] photographers. and especially as someone that, you know, you've been shooting a while. And you've got these connections, you've got these relationships. Utilizing that for the long-term marketing of your business, can go a long way. I know that for me, photographing proposals here in New Jersey, um, my clients are now, you know, I, I'm done shooting their proposal. They're now engaged. I shoot their engagement photos at the same, during the same session. They're now look actively looking for their wedding photographer, which I'm not gonna shoot their wedding, but it means that the relationships that I've built. Over the years with local wedding photographers, I know that if it's a, if it's an Indian couple, I know exactly who I can, who I can recommend as their wedding photographer in the state. or if it's a, if it's, you know, a, a same sex couple. I know the wedding photographers that to photograph same sex weddings, right? So I can recommend different people for different, different couples. And that connection. If, [00:38:00] if, if those couples, um, you know, know of somebody who's about to get engaged, they, they're gonna recommend me as the proposal photographer for their friends and so on. So it goes a long way to build those, to do networking in some ways better than social media, better than the emails can do. Word of mouth is so powerful. Dario Dusio: Yeah, yeah. But because we forget that, social media is a, a company that makes money, their goal is to make money on us. So we, and, while helping, others is not about making money, is to live better. It's completely different things. Okay? So we need to stay human. Well, sometimes we forget. We are not photographers. We are human. Human is. The Human Side of Photography --- Dario Dusio: First, but for example, in the weddings, I love when it happens and there are something bad happens. for example, one of my [00:39:00] bride, she broke her, dress, before exiting at the preparation. So it was a bad moment for her. And I can take two ways. First way photographer, everything. The, you know, the cries, people running out and such. yeah, great photos. Second way, I took the wire and, you know, just, just to help 'em, because I had my kit to help brides in these times Scott Wyden Kivowitz: Mm-hmm. Dario Dusio: and we fix it or just. Yeah, I was alone, so I have no photo of this. I just went, you know, just was snapshot from my okay, from my cellular to remember it. And that completely changed the, the perspective because she was happy. She exit from that with a big smile. The other photo of it day were wonderful. I choose to lose [00:40:00] some photo of a desperation. And, from a photographer point of view, you need to just short picture and doesn't care about what is happening while from a human point of view. For me at least, if I may help and it doesn't, I still get my work done. Obviously, is better than just being a spectator. Because after all, it's their special day. They pay us to record their special day, but if it's good of this is bad, sometimes it depends on our choices. Scott Wyden Kivowitz: Yeah. I love that. Thank you for sharing that. That's a, that is actually a great, great way to end this. with, with a very positive note, a very, positive message of, you know, being a photographer is a beautiful career. Right? Um, and we, we, we are presented with choices of capturing a photo or. [00:41:00] Doing what's best to help people that hired us to do a job. And if it makes the bride happy to help, it's all in a, in many cases, it's gonna be better than capturing the moment when she's pissed off and sad, right? So, completely agree. Conclusion and Final Thoughts --- Scott Wyden Kivowitz: Dario, where can listeners learn more about you? see your beautiful wedding photography and, get in touch if they want to chat with you. Dario Dusio: Yeah, they can find me obviously as, Dario Dusio wedding photographer, and they, they can find me on my site, dario dio.com. But you can show them or on Instagram or on Facebook or on TikTok, or not YouTube because I tend to try to be everywhere. Obviously the site is central, part of my, where I show my work. But I tend to reach at least and block my name because in busy era where, you know, where we need to be everywhere, if it doesn't [00:42:00] block your name, maybe someone else will. And ugh, this, this was the stress I was talking Scott Wyden Kivowitz: Yep. Yep, Dario Dusio: need to be everywhere. I really, I don't, I, I love technology, but I don't care about social media and still I need to be there and. It's, you know, it's tiring. Maybe I just, me getting older and want more, being in a pub, talking with my clients because I prefer, for example, another part. I prefer to meet with them in my city and go to take a drink with them. then just do a video call or such, because I need the feelings. Scott Wyden Kivowitz: Yeah, I get it. I get it. Thank, thank, thank you so much for sharing, for, for, for digging into this with me. Um, and I, I know that. All the listeners, anybody who's watching the video is gonna walk away with a whole new look at what they're doing, so I appreciate it. Dario Dusio: ​ [00:43:00]